Question 2
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The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
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Q2
The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Evaluation q1
In their music video, the group used conventions of narrative structure and performance aspects to engage audiences. They included a balance-unbalance-balance structure and kept narrative scenes in black and white, while using color for performance scenes. They also subtly linked the video's actions to the song lyrics. In ancillary tasks like the poster and digipak, they featured the artist prominently while also incorporating stylistic motifs to tie the materials together and establish the artist's identity. However, they challenged some conventions like using a serif font atypical for music posters. Overall, the group effectively utilized common conventions of music videos and promotional materials while putting their own spin on some elements.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Evaluation question 2
1) The document discusses the design of a digipak and magazine advertisement for a music album.
2) It explains that the designs were influenced by real media products from pop stars like Tinie Tempah to feature the artist prominently.
3) The digipak design includes a silhouette on the front reflective of the music video, the artist's name, and pictures relating to the album's urban themes.
Evaluation Question 2 - Script
The students created a music video, magazine advertisement, CD, and booklet to promote a single. They aimed to create synergy between the ancillary texts and the music video through consistent use of color, font, images, and narrative elements. Pink text was used throughout to relate to the singer's pink dress in the video. The same black and white photo used on the magazine ad and CD cover created a singular identity. Feedback confirmed the audience found the products effective at conveying the pop genre and narrative of the song.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
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Q2
The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
Evaluation Q2
We created a music promo package for the song "Arctic Monkeys-Dancing shoes" that included a music video, six panel digipack, and promotional poster. To appeal to our intended indie/rock audience and be successful, we used consistent conventions across all elements including a black and white aesthetic, casual clothing styles, and simple designs. Feedback indicated our package successfully portrayed a commitment to music over glamour by representing the working class experience through both the video's setting and band's plain attire and graphics.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Evaluation q1
In their music video, the group used conventions of narrative structure and performance aspects to engage audiences. They included a balance-unbalance-balance structure and kept narrative scenes in black and white, while using color for performance scenes. They also subtly linked the video's actions to the song lyrics. In ancillary tasks like the poster and digipak, they featured the artist prominently while also incorporating stylistic motifs to tie the materials together and establish the artist's identity. However, they challenged some conventions like using a serif font atypical for music posters. Overall, the group effectively utilized common conventions of music videos and promotional materials while putting their own spin on some elements.
BlueSkyStudios Initial Audience Survey
The survey results showed that the target audience for the music video was 16-19 year olds and 20-25 year olds. The majority of respondents were female. Rural settings and woods were popular location choices. Love was the preferred theme. Participants wanted to see a narrative video with performance elements, inspired by the film Up. While solo artists like Ed Sheeran and George Ezra were popular, over 60% wanted to see a band. Mumford and Sons were suggested as a band with a similar style. The video should have a gender balance and feature quirky, original clothing to appeal to indie fans. Most watch music videos for the story.
Evaluation question 2
1) The document discusses the design of a digipak and magazine advertisement for a music album.
2) It explains that the designs were influenced by real media products from pop stars like Tinie Tempah to feature the artist prominently.
3) The digipak design includes a silhouette on the front reflective of the music video, the artist's name, and pictures relating to the album's urban themes.
Evaluation Question 2 - Script
The students created a music video, magazine advertisement, CD, and booklet to promote a single. They aimed to create synergy between the ancillary texts and the music video through consistent use of color, font, images, and narrative elements. Pink text was used throughout to relate to the singer's pink dress in the video. The same black and white photo used on the magazine ad and CD cover created a singular identity. Feedback confirmed the audience found the products effective at conveying the pop genre and narrative of the song.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Conventions
The document discusses how the media product challenges and follows conventions of real media. The music video challenges conventions by portraying characters in non-stereotypical ways, such as a passive skater. The digipak and magazine advert follow conventions like including the album artwork, tracklist, and release date to appeal to the target audience. Overall, the media product challenges conventions in the music video but follows them in the ancillary products to maximize their effectiveness.
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
Evaluation question 2
The narrative for the music video was about an 18-year-old girl going through a breakup who visits places that held meaning for her and her ex. This narrative was chosen because it fit the sad tone of the song. It focused on one main character to limit characters. The narrative made the main character more compelling and the emotions portrayed matched the narrative. While the narrative and song themes were linked, filming in England presented a challenge given the song was about New York City. Consistency was important across the music video, digipak, and promotional poster to clearly link the products and brand them as being for the same artist and song.
How effective is the combination of your main product and ancillary tasks?
1) The document describes a digipak, magazine advert, and music video created to promote a new artist named Faith.
2) The digipak and magazine advert feature the same model dressed in modern clothes to relate to the target audience of 18-25 year olds.
3) Consistent fonts, colors, and featuring of the model were used across materials to create branding around the artist Faith.
4) The digipak, magazine advert, and music video work together to introduce the audience to the new artist and build her fanbase.
Final Evaluation Question 2
The document discusses how the author linked their music video, digipak, and advert through consistent style elements. A black, white, and grey color scheme was used throughout, along with natural and floral patterns inspired by trees. Simplicity and abstraction were design principles that gave the products a cohesive modern look while expressing the band's unique artistic vision. Connecting the visual components in a distinctive yet professional style helps promote the band through effective advertisement.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
How effective were our products
Me and Kirsten created a cohesive brand identity across three promotional pieces for their artist Frank Hamilton using consistent elements. They used calm colors like white, the same font "Pristina" on all pieces, and frequent close-up images of the artist to familiarize audiences with him. The simple yet effective designs with plenty of white space suited the artist's upbeat but harmless music.
Evaluation Question 3
The document discusses audience feedback that was gathered during the production of a music video, poster, and digipak for rising artist Isaiah Dreads. Research showed Isaiah's main fan base was 18-24 year old males. Questionnaires and focus groups with this target audience helped decide to create a heavily performance-based music video for the song "Hype in the Booth." Feedback guided location and concept choices. Though some non-target feedback disagreed, following the target audience ensured a professional product fitting the grime genre. Further target audience feedback confirmed the high quality of the final products and their synergy across formats. Audience research was crucial throughout to shape the products for maximum success and profits.
Digipak
The document describes a digipak that was created to promote an artist. It includes the front and back covers as well as a middle page. The front and back covers were designed to be the main focus to attract and appeal to the target audience. A sky blue background was used on the covers to convey the idea of a boy and girl in love, and an image from the artist's music video was included to make it familiar to the audience. The digipak and its design aim to both promote the artist and entertain the target audience.
Question 1 Media
This document discusses how the media producer's music video, album packaging, and magazine advertisement utilize and develop conventions of those media forms within the R&B genre. The music video incorporates conventions such as a romantic narrative, costume changes, location variations, and lip syncing. The digipak features the artist image, tracklist, and social media links. The magazine ad focuses on promoting the artist image, album details, and release date using stylistic conventions.
Evaluation question 2
The document discusses how various media texts used to promote an artist and album effectively link together through consistent visual elements and themes. Key elements like costumes, lighting, colors, props, and fonts are carried throughout a music video and print materials like posters, magazines ads, and album packaging to clearly convey the artist's image and message. Maintaining similar visual representations of the artist across all media ensures the materials reinforce each other and present a cohesive promotional campaign.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Question 2
This document discusses the process of creating ancillary materials like a CD cover and advertisement for an indie pop girl band called Sassy. It describes researching other bands for inspiration, experimenting with different fonts and layouts, taking professional photos, and making revisions based on feedback. The key aspects are choosing a recognizable logo, representing the band's style and personalities visually, and creating a simple yet eye-catching design for the target audience.
Question 2
The band created ancillary materials to promote their indie-pop music. They looked to other girl bands for inspiration on conveying their girly image through colorful logos and photos. After feedback, they simplified their advertisement to a close-up photo of the band pulling shapes with their large logo. For the CD cover, they similarly used a consistent photo from their music video on the front and back, with individual band photos inside and balloons for the track list.
Draft Script - Tara Rendell
This document discusses Tara Rendell's process for creating a music video for an indie artist. In the planning stage, Tara researched conventions from other indie music videos, such as using filters that drain color. For her own video, Tara challenged some conventions, like avoiding long pans in favor of cuts that match the beat. Feedback was positive about shot variation and editing to the beat. Areas for improvement included ensuring lip syncing matched. Throughout the process, Tara used various media technologies like WordPress, Final Cut Pro X, Photoshop, and web 2.0 platforms.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, outfits and an acoustic guitar prop in the music video were chosen to reflect indie styles and make the band appealing to their target audience.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, an acoustic guitar prop, and natural lighting were used to create a relaxed, wholesome aesthetic fitting for the indie genre.
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3) Studer offers various software packages for both online programming on the machine control and offline programming in the office to allow for convenient creation and management of grinding programs.What Are Bluechips Infographic
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Conventions
The document discusses how the media product challenges and follows conventions of real media. The music video challenges conventions by portraying characters in non-stereotypical ways, such as a passive skater. The digipak and magazine advert follow conventions like including the album artwork, tracklist, and release date to appeal to the target audience. Overall, the media product challenges conventions in the music video but follows them in the ancillary products to maximize their effectiveness.
How effective is the combination of your main media
Our group created consistent branding across a music video, poster, and CD packaging to promote a pop/country artist.
The music video featured costumes and a set designed to represent the hybrid genre. The poster and CD cover used the same background scene from the video and similar colors to visually link the products.
The poster prominently featured the artist holding a guitar in front of a bright background to identify the country music genre. The CD cover displayed the artist name in bright yellow text against a mix of colors representing the artist's career highs and lows. Consistency across products helped promote the artist's established style.
Evaluation question 2
The narrative for the music video was about an 18-year-old girl going through a breakup who visits places that held meaning for her and her ex. This narrative was chosen because it fit the sad tone of the song. It focused on one main character to limit characters. The narrative made the main character more compelling and the emotions portrayed matched the narrative. While the narrative and song themes were linked, filming in England presented a challenge given the song was about New York City. Consistency was important across the music video, digipak, and promotional poster to clearly link the products and brand them as being for the same artist and song.
How effective is the combination of your main product and ancillary tasks?
1) The document describes a digipak, magazine advert, and music video created to promote a new artist named Faith.
2) The digipak and magazine advert feature the same model dressed in modern clothes to relate to the target audience of 18-25 year olds.
3) Consistent fonts, colors, and featuring of the model were used across materials to create branding around the artist Faith.
4) The digipak, magazine advert, and music video work together to introduce the audience to the new artist and build her fanbase.
Final Evaluation Question 2
The document discusses how the author linked their music video, digipak, and advert through consistent style elements. A black, white, and grey color scheme was used throughout, along with natural and floral patterns inspired by trees. Simplicity and abstraction were design principles that gave the products a cohesive modern look while expressing the band's unique artistic vision. Connecting the visual components in a distinctive yet professional style helps promote the band through effective advertisement.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
How effective were our products
Me and Kirsten created a cohesive brand identity across three promotional pieces for their artist Frank Hamilton using consistent elements. They used calm colors like white, the same font "Pristina" on all pieces, and frequent close-up images of the artist to familiarize audiences with him. The simple yet effective designs with plenty of white space suited the artist's upbeat but harmless music.
Evaluation Question 3
The document discusses audience feedback that was gathered during the production of a music video, poster, and digipak for rising artist Isaiah Dreads. Research showed Isaiah's main fan base was 18-24 year old males. Questionnaires and focus groups with this target audience helped decide to create a heavily performance-based music video for the song "Hype in the Booth." Feedback guided location and concept choices. Though some non-target feedback disagreed, following the target audience ensured a professional product fitting the grime genre. Further target audience feedback confirmed the high quality of the final products and their synergy across formats. Audience research was crucial throughout to shape the products for maximum success and profits.
Digipak
The document describes a digipak that was created to promote an artist. It includes the front and back covers as well as a middle page. The front and back covers were designed to be the main focus to attract and appeal to the target audience. A sky blue background was used on the covers to convey the idea of a boy and girl in love, and an image from the artist's music video was included to make it familiar to the audience. The digipak and its design aim to both promote the artist and entertain the target audience.
Question 1 Media
This document discusses how the media producer's music video, album packaging, and magazine advertisement utilize and develop conventions of those media forms within the R&B genre. The music video incorporates conventions such as a romantic narrative, costume changes, location variations, and lip syncing. The digipak features the artist image, tracklist, and social media links. The magazine ad focuses on promoting the artist image, album details, and release date using stylistic conventions.
Evaluation question 2
The document discusses how various media texts used to promote an artist and album effectively link together through consistent visual elements and themes. Key elements like costumes, lighting, colors, props, and fonts are carried throughout a music video and print materials like posters, magazines ads, and album packaging to clearly convey the artist's image and message. Maintaining similar visual representations of the artist across all media ensures the materials reinforce each other and present a cohesive promotional campaign.
Evl 1
The summary provides the following key points about how the main product and ancillary texts are effectively linked:
1) They use consistent color schemes of black, white, red and purple to create cohesion across products and associate them.
2) Fonts, imagery, and focus on the song from the music video carry over to create synergy between the digipak, magazine advert and video.
3) While keeping similar visual elements, they contrast some aspects like different images to introduce new ideas to the audience.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Question 2
This document discusses the process of creating ancillary materials like a CD cover and advertisement for an indie pop girl band called Sassy. It describes researching other bands for inspiration, experimenting with different fonts and layouts, taking professional photos, and making revisions based on feedback. The key aspects are choosing a recognizable logo, representing the band's style and personalities visually, and creating a simple yet eye-catching design for the target audience.
Question 2
The band created ancillary materials to promote their indie-pop music. They looked to other girl bands for inspiration on conveying their girly image through colorful logos and photos. After feedback, they simplified their advertisement to a close-up photo of the band pulling shapes with their large logo. For the CD cover, they similarly used a consistent photo from their music video on the front and back, with individual band photos inside and balloons for the track list.
Draft Script - Tara Rendell
This document discusses Tara Rendell's process for creating a music video for an indie artist. In the planning stage, Tara researched conventions from other indie music videos, such as using filters that drain color. For her own video, Tara challenged some conventions, like avoiding long pans in favor of cuts that match the beat. Feedback was positive about shot variation and editing to the beat. Areas for improvement included ensuring lip syncing matched. Throughout the process, Tara used various media technologies like WordPress, Final Cut Pro X, Photoshop, and web 2.0 platforms.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, outfits and an acoustic guitar prop in the music video were chosen to reflect indie styles and make the band appealing to their target audience.
Evaluation question 2
The document summarizes a marketing project for an unsigned indie band that included designing a music video, digital album packaging (DigiPak), and print advertisements. Key elements included establishing a consistent and cohesive visual style or "house style" across all materials through the use of similar backgrounds, filters, fonts, colors, lighting techniques and props to tie the materials together and clearly identify the band as indie. Costumes, an acoustic guitar prop, and natural lighting were used to create a relaxed, wholesome aesthetic fitting for the indie genre.
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Question 2
The group created three media texts - a music video, digipak, and poster - to promote the song "From Time" by Drake. There was consistency across the texts in theme, costume, location, and housestyle. The theme centered around elements of rap and R&B music, represented through costumes worn in both the video and on the digipak, and locations chosen for nighttime shoots. Housestyle was maintained through use of the same colors (white, black, gold), fonts, and drawing inspiration from Drake's existing media products. The group plans to distribute the music video on YouTube, poster in rap/R&B magazines, and single for sale online via Spotify and iTunes and in stores like HMV
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Media evaluation a2
The group created a promotional package for the band Arctic Monkeys that included a magazine advertisement, music video, and digipack. The music video focuses more on the girl in the song "Arabella" than the lead singer, challenging conventions. Shots of the band are in black and white to match the original video. Lighting, costumes, and camerawork were chosen to fit indie music video conventions. The advertisement and digipack use dark colors and simple designs that represent the indie rock genre. Some inconsistencies exist, like high key lighting in the digipack, but overall the package uses synergy across products to represent the band and genre.
Personal Evaluation - The Assist - Hannah Owen
The document discusses how the creator used various media technologies during the production of a music video for a band called The Assist. These included using editing software like Final Cut Pro X, cameras, tripods, green screens, and feedback from focus groups to plan, film, edit, and refine the music video and other promotional materials. The creator aimed to tie together themes, colors, and imagery between the music video and additional products like a website and album packaging.
EVALUATION: How effective is the combination of your main product and ancilla...
The combination of the main music video and ancillary texts (poster and digipack) is effective because they were designed to work together and promote the band Unhinged. They follow the same theme using codes and conventions of the electronic music genre, including similar color schemes, typography, and imagery such as pink smoke and masked characters. While the digipack cover was designed differently to stand out, it still included familiar elements to be recognizable as part of the set of products. Simplicity was also a key design principle to make the products clear, professional and visually appealing.
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
The document summarizes a promotional package created for a band that includes a music video, digipak, and magazine advertisement. It discusses how the products are linked through a grayscale color scheme and similar photography style. While there is an effective overall connection between the products, the document notes one small inconsistency between the use of bright colors in the ad but not on the digipak. It also reflects on how the narrative of the music video and images in the digipak were designed to give fans a sense of accessing the band's personal lives and creative process.
Evaluation Question Two
The document discusses how branding and consistency across a music production package's components - including a music video, digipak, and poster - can effectively promote an artist. It emphasizes creating recognition through using the same picture, person, and color scheme in the video and on the physical materials. Maintaining a consistent visual style like font and photo placement helps the package feel cohesive and recognizable to consumers. The overall goal is to establish the artist's presence and brand through synergy between the different parts of the package.
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
Evaluation Question 2
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
A2 media evaluation Q2.
Our band's brand identity represents a fun and cheeky pop-rock genre. Throughout our music video and ancillary tasks like a magazine ad and digipak, we have maintained consistency in visual elements like costumes, props, and color palette to reinforce this brand image. Close-up shots of band members performing and having fun also convey the personality of our pop-rock group. Compared to a more serious band like The Killers, our products showcase our band members' lighthearted personalities through elements like a food fight narrative and casual costumes.
Question 2
This document discusses how a band created and portrayed their brand identity through their music, music video, and other promotional materials. Their brand identity represents a hybrid of rock and grunge genres to create something unique. They use masks to represent each band member's individual identity. In their music video and other media, they show close-ups of themselves playing instruments and use a derelict building setting with graffiti to match their genre and brand image. Their promotional materials like advertisements and album packaging feature their logo, masks, and color schemes to clearly identify their brand.
Evaluation question
Our promotional campaign for an indie boy band effectively represented the band and genre across multiple products:
- The black and white color scheme and similar images/fonts created coherence across the video and print materials like the digipak and advert.
- Elements like casual clothing, camera shots, and simple editing in the video aligned with conventions of the indie genre and represented the band as caring more about their music than their appearance.
- The manipulated images in print products portrayed the band as unique and quirky, drawing audience interest to learn more about them.
Feedback from the target audience affirmed that the campaign effectively captured aspects of the indie genre to identify the band. Comparable campaigns from other bands also informed the
Hassan Ahmed's A2 Media Coursework Evaluation
- The student created a music video for the song "Love Me Already" by Black Kids alongside three other students as a class project. They aimed to make a comedic music video that would appeal to the target 16-25 year old audience.
- They researched the indie pop genre and created a performance-based video with comedic elements. Feedback showed 77% found the comedy successful.
- Accompanying materials like album artwork, a magazine poster, and branding were created to match the video's style and appeal to the target demographic. Positive feedback was received on all pieces.
- Various software like Final Cut, Photoshop, and websites like YouTube and iTunes were used effectively in the project's construction
Creative Evaluation 2
The document discusses the design choices made for the media products promoting a musician named Frank Hamilton. White and red were used to create a calm yet identifiable image. A simple font called "Pristina" was selected for the magazine ad, digipack, and CD to recognize Frank Hamilton. Close-ups of the artist Ian wearing a red tie were featured in the music video to portray a friendly teenage image. Different camera angles of Ian lip syncing were used to reflect the performance nature of the video without becoming boring. Images of sunlight, love hearts, and two figures alone in a room were intended to establish a theme of love for the song's interpretation. The digipack and magazine ad layouts were kept simple to complement
Evaluation question 2
The ancillary products for the artist's music video effectively complement each other through consistent themes, tones, imagery, and style. Black and white was used throughout to create a dark, somber tone that matched the themes of loss and depression. Formal language and a mysterious feel were also maintained across all pieces. The poster prominently displayed the key details to effectively promote the single's release date. Overall, the ancillary products work cohesively as a package to advertise and market the artist's music.
Evaluation Question 2
The combination of the main and ancillary texts is effective through synergy. All three products - a magazine advert, music video, and digipak - feature the same four band members and utilize nostalgic visual elements. This connects the products and brands the band as professional artists. The same font is used in the magazine advert and digipak to link them, representing the genre. Frames from the music video are also used in the digipak to link the two. Overall, consistent elements like imagery, editing style, and logo usage make the products feel cohesive and professionally made.
Question 2
The combination of the music video and ancillary texts is effective due to the synergy achieved through consistency. Specifically:
1) Color schemes, fonts, images, and target audience were considered to ensure the video and texts looked professional and consistent.
2) Bright colors and costumes were used to link all materials and promote the hip hop/pop genre and girl group.
3) Placement of the group and use of selfies from the video on promotional materials helped recognize the brand across formats.
Evaulation question 2
The ancillary products effectively complement the music video through consistent themes, tone, and imagery. Black and white was used throughout to create a dark, somber feel. Formal language and the same font create cohesion. Mysterious elements in the video are reflected in the products. The poster prominently displays key release details to promote the single. Radio promotion and posters in indie areas would suit the theme.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Similar to Question 2 (20)
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
EVALUATION: How effective is the combination of your main product and ancilla...
EVALUATION: How effective is the combination of your main product and ancilla...
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
A2 Media Studies: Evaluation - Main Product and Ancillary Texts
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Question 2
The document discusses the importance of synergy between related media products like music videos, album packaging, and advertisements. It provides examples of how color schemes, typography, branding, and themes can be used consistently across different materials to create a recognizable identity and link the products. The author analyzes their own student project where they attempted to achieve synergy between a music video, digital album packaging, and advertisement by incorporating common visual elements like casual clothing, music instruments, and thank you messages. They conclude that the synergy was mostly effective but the advertisement could have linked more directly to the shared aspects in the video and packaging like a brick wall background.
Finished story board all together
1. The document provides editing notes and descriptions for 18 shots to film a music video for the song "Mr. Brightside" by The Killers.
2. The shots include both establishing shots of the band performing on stage as well as close-ups of the singer, and cut between the narrative of a love triangle and shots of the band.
3. The shots are also described in terms of camera angles, movements, lighting, color effects, and mise-en-scene to depict the story and sync with lyrics from the song.
Brand image
Our band originally had an image that made them seem like a school band, but we wanted a more mature look. We decided to model our image after bands like McFly and Panic at the Disco that have a similar sound to our music and wear smart casual clothing like white tees, dark jeans, shirts and ties. Our brand color is red, a popular color among pop bands. This new image suits our target audience because it presents the band as more than just a boy band, showing they care about the music rather than just their appearance.
Survey results
School uniform, jeans and a t-shirt, and instruments were among the most popular costume and prop choices from the options provided. The main stage, recording studio, music centre, and field were the preferred location selections. The document analyzed results to determine the most commonly selected costumes, locations, and props that could be incorporated into a music video based on the given options.
Questionnaire results – older adults (50+ years)
The document summarizes the results of a questionnaire given to older adults over 50 about their music video preferences. Most respondents preferred the Spice Girls' "Wannabe" music video and said music videos do not impact their decision to buy a song. The majority watch music videos on Vintage TV and prefer classical music. They are most drawn to a music video's performance and prefer bands be mixed gender performing for a concert crowd. [/SUMMARY]
Questionnaire results – adults (30 50 years)
This document summarizes the results of a survey given to adults between 31-50 years old about their music video preferences. It finds that this age group prefers rock music, does not judge songs based on their music videos, and likes videos that follow a narrative over simply showing the band. They also prefer watching music videos on TV rather than other methods and seeing bands with a mixed gender that have a professional image. The conclusion is that this age group is not the target audience for a pop band aimed at teenagers.
Questionnaire results – young adults (18 30 years)
A survey of young adults aged 18-30 asked questions about their music video preferences:
- Their favorite music videos were from One Direction, Britney Spears, and McFly.
- Most said music videos impact their decision to buy a song.
- Kerrang! was the most visited music channel.
- YouTube and TV were the most preferred ways to watch music videos.
- Rock and pop were the most preferred genres.
- Performance and the band/singer shown were the most appealing parts of music videos.
- Mixed gender bands were preferred over single gender bands.
- A "professional" concert environment was a preferred performance setting over a school setting.
- Performance-based videos
Questionnaire results teens
The document contains the results of a survey about music video preferences. It shows that:
- The most popular music video was McFly's "Five Colours In Her Hair".
- Teenagers prefer to watch pop music videos on social media and YouTube that feature both the band's performance and a narrative story.
- They prefer the band to be male and portrayed as "rebellious" in a school setting.
Questionnaire results (1)
This document summarizes the results of a survey about music video preferences. It finds that teenage respondents prefer pop music videos with a balance of performance and narrative elements. They prefer watching music videos online through social media and video sharing sites. Respondents also indicated a preference for all-male bands portrayed as "rebellious" in a school setting. Based on these findings, the document concludes that teenagers are the target audience and that another music video by the band McFly would appeal to them.
History of music video
Music videos originated from illustrated songs in the late 19th century that paired music with a series of still images. In the early 20th century, musical short films began featuring performers and helped progress the music video format. The 1981 debut of MTV was a major turning point, playing music videos 24/7 and helping to establish many artists' careers through this new medium. As music videos grew in popularity through the 1980s and 1990s, directors began receiving recognition for their unique visions and styles. The rise of YouTube and iTunes in the 2000s further expanded the distribution and consumption of music videos online.
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Questionnaire results – young adults (18 30 years)
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Question 2
- 1. How effective is the combination of your main task and ancillary texts? By Josh Smith
- 2. Synergy is extremely important when it comes to linking products together because they all need to feature a common thing and common conventions.
- 3. Colour Scheme The colour scheme is very important when creating our digipak and advert because their has to be a synergy between them and the music video. We done this by using have used material colours such as grey, black and white We have used the bold red because it reflects the bands name, this also matches the music video because the lead singer is wearing a red tie.
- 4. Arctic Monkeys Real media products also use synergy in their album advert and digipak. For example Arctic Monkeys latest album “AM” uses their traditional black and white colours because this is how they are recognised and everyone instantly knows who it is.
- 5. Typography • This is equally important because it is the unique selling point. Many bands use the same font for everything they own, such as; merchandise and albums, this is because it makes them easily recognised. Ours is bright red and the font appears like it has been sprayed on for the 'rebel’ effect – this is also on the music video. We used the sprayed on effect font so it can present our band and link with the audience, as the font is messy and edgy and it also looks cool which connotates being young making it appropriate for our target audience.
- 6. The Stone roses typography has been chosen to create synergy between the advert and the album, both album and the advert share the splashed paint at the wall background and the art attached to it such as the red, white and blue lines and also the lemons. The writing used on the advert matches the famous colours the stone roses are known for an use the same 4 colours. These colours meet the pop-rock genre which connects brilliantly to their target audience.
- 7. Brand identity The brand identity is important as it makes the representations clear and accurate. We wanted to make the band look passionate about their lyrics and about their music, this is why we involved pictures from the music video into our digital. We also included 'special addition photos’ that have never been seen before of them being fun. Research brand image photo In our Music Video we wanted to show the representation of laid back people who are down to earth, this I why they are dressed casual.
- 8. Theme • We decided that we wanted our digipak and advert to relate with our Music Video. This was the idea of young care-free musicians coming together to celebrate their mutual passion towards music. We did this by including a thank you message in the digipak to show how much the support means to them. We also showed it in the advert through the drummer having his drumsticks in his hand, this shows that music never leaves them.
- 9. Conclusion At first we found it difficult to create a successful synergy link between our music video, digipak and advert. But after looking back at all our research and everything we have learnt we were able to create successful media products. I believe our synergy was effective and all our media products connected and looked really professional. However I wish the advert would have linked more with the rest. For example I wish it had featured a brick wall as this was a common aspect in both the music video and the digipak. On the other hand our main focus was the portrait of the band and u believe they were shown well.