Bauer Media Group is a multinational media company founded in 1875 that publishes 282 magazine titles across 15 countries reaching 38 million readers weekly. They publish magazines spanning various interests from fashion to cooking. Similarly, Future PLC is an international media group founded in 1985 that publishes over 150 magazines and creates over 200 digital products monthly reaching over 45 million online visitors. Future PLC focuses on niche topics across technology, entertainment, sports and more. Both companies own many magazine brands and have successful international operations, however Future PLC may be a better fit as its brands reflect genres similar to a potential new music and culture magazine.

2. • Bauer Media Group is a multinational media company
based in Germany
• They operate in 15 countries worldwide, including the
UK and China.
• The company was founded in 1875, it was privately
owned by the Bauer family. It was formerly called
Heinrich Bauer Verlag KG, abbreviated to HBV and
usually shortened to H. Bauer.
• Worldwide circulation of Bauer Media Group's
magazine titles amounts to 38 million magazines a
week

3. • The first magazine they published was ‘Bella’ a
feminine magazine that included fashion and
cookery. Since then they have expanded
• The Bauer Publishing Group now has 282 magazines
worldwide in 15 countries, as well as TV and radio
stations.
• The company reaches over 19 million UK adults
every week.
• The company states ‘We connect people and
communities with compelling and quality
content, whenever, wherever and however they
want.’

4. Here are some examples of the
magazines they publish:
• They also expand into TV and Radio
• ‘Our business is built on millions of personal
relationships with engaged audiences.’
• Bauer Media Group is a mainstream company
which is shown through their 80 different brands
that span over a wide variety of interests, from
MATCH to Q etc.

5. • IPC Media has over 60 iconic media brands and
content for multiple platforms, across
print, online, mobile, tablets and events. With an
audience of 26 million UK adults - almost two thirds
of UK women and over 40% of UK men. Websites
audience is over 25 million global users every
month.
• IPC Media (formally international publishing
corporation) is a wholly owned subsidiary Of Time
Inc. A consumer magazine and digital publisher
originating in the UK, with a portfolio selling over

6. • In 1059 Cecil Harmsworth King brought a chain of
newspaper together, starting IPC media. with
almost one hundred consumer magazines, more
than two hundred trade and technical
periodicals, and various book publishing interests.
Reaching audiences internationally.
• In 2009 IPC Media was acquired by Time Inc. and
became a subsidiary.
• They classify their magazines into three main
categories:
• Connect- Mass Market women
• South bank- upmarket women
• Inspire- men

7. Examples of the magazines they
publish:
• IPC Media is a mainstream company as it appeals to
the mass market whether it is male or female.

8. • EMAP stands for East Midland Allied Press
• EMAP owns industry-leading brands that sit at the heart of
business powerful B2B communities like
Retail, Health, Construction, Architecture, and Fashion.
• ‘Our purpose is to connect professional communities and inspire
them to know, to grow, progress and win. Brands such as HSJ and
Retail Week create deep relationships and unparalleled reach, to
increase value for our customers.’
• They deliver through networking events like awards, online
data, social media communities, conferences etc. They create
innovative solutions and better ways for advertisers and sponsors
to connect with their audience. providing highly valued
subscription services and are rewarded by a following.
• ‘For our customers, EMAP provides the best possible way to
connect with their world. We are their competitive advantage.’

9. • Richard Winfrey was a Liberal politician and
campaigner for agricultural rights and the papers
were used to promote his political views in the
newspapers he purchased.
• His son took over and started expanding the
business, purchasing and selling newspapers and
magazines, including TV and radio. They completed
a sale with Bauer for$1.4 billion.
• Recently they announced that the name will change
to Top Right Group. That its magazines, events and
businesses will be separated into three standalone
companies. The EMAP will continue to be used for
magazine operations.

10. Examples of their magazines
• The company aims at a niche market by aiming at
the business market, retails, health, construction
and architecture. Even though it has a large
audience it is still a niche market as it will not
appeal to all.

11. • Future PLC is an international media group that are leading digital
publisher. Creating market-leading content in Technology, Film &
Video Games, Sport & much more!
• Future PLC creates high-quality multi-media products which reach
audiences online, mobile and in print. It attracts more than 45
million visitors a month online and is one of the world’s leading
publishers (Including 6th largest company in the UK) on tablets like
the Apple products.
• Future PLC delivers compelling content across five core sectors:
Technology, Entertainment & Video Games, Sport & Auto, Music
and Creative. It is most famous for combining an award-winning
editorial with outstanding design, for video content and our digital
know-how.
• Currently it publishes more than 150 magazines. International
audiences in UK, USA and Australia and creating over 200
specialist apps, websites, publications and events!

12. • Found in 1985 by Chris Anderson with only one
magazine call ‘Amstrad Action’. An early innovation
was the inclusion of free software on magazine
covers, the first company to do so. Anderson sold
Future to Pearson PLC for £52.7m in 1994, but
bought it back in 1998, with Future chief executive
Greg Ingham. In 2001 Anderson left Future.
• In November 2009, Future reported a fall in profits
from £9.5 million to £3.7 million (a loss of 61%).
Future PLC put this to problems with their US
market, hit by a fall in the general advertising
market. Currently publishing over 150
magazines, Future PLC reaches international
audiences in the UK, USA and
Australia.

13. Examples of the magazines they
produce:
• The company has many brands which total into a
very large number however the magazines they
produce aim for niche markets like ‘PlayStation’
aims at gamers or ‘Metal Hammer’ appeals to rock
etc.

14. I think that either Bauer or Future PLC would own my
magazine, because even though it aim for mass
market in hopes that it will appeal to all audiences, it
may full under a niche market like students interested
in music etc.
I would hope the company to be a main player and be
successful as they would have the resources to
promote/advertise my magazine.
I think that Future PLC is the best option as their
magazine brand reflect my magazines genre, forefront
of digital media and successful