Elinor Prince, a student at York College, is proposing a graphic design and photography project to create a clothing brand called Notion Clothing. She will design a logo, print it on shirts, and advertise the brand on social media and posters created in Photoshop. Elinor will research local print shops, font styles, and photo shoot locations. She plans to use a disposable camera to achieve an "old school" look for photographs of models wearing the clothing, which will be featured on the posters. Elinor will evaluate her work through a weekly reflective journal, peer feedback, and by analyzing her project's strengths and weaknesses.

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Elinor Prince 401951
Project proposal title and date:
Notion Clothing
Main area of activity:
Graphic Design and Photography
Rationale:
This year I have made a variety of different things such as a music video, an adventure game- a
film poster and magazine to go with it. From creating these I have developed further knowledge on
the apps photoshop and premiere pro which I hadn’t used before starting York College. I will use
these skills I have learned and put them to use when creating my final project, specifically
photoshop as I will be creating my magazine for my clothing brand on that app and using the
different tools to edit my photos in many ways that I have learnt from messing around with the app
and practising or YouTube tutorials.
Project Concept:
The concept of my project is that I will be designing my own logo and printing it onto clothing and
advertising the brand through social media and creating posters on photoshop to advertise the
product. I will also be photographing models in the clothing to go onto the posters. The research I
will have to conduct is finding a place where I can get my design, I draw printed onto a shirt and
research the prices of this. I will also have to research different fonts and do many drafts to see
what I prefer and what looks the best with the logo and colours I choose. I will also have to figure
out what vibe I want and where I want to photograph the models wearing the clothing and the
different locations. By researching similar existing products this will help me gather an idea for how
I want my final project to look as they give me inspiration and is something I am interested in. For
the way I want my photographs to look I researched into different cameras that give you the old
school look and I learnt that a disposable camera is the cheapest alternative for what I want to
achieve so I will buy this to favour what I want.
How will the project be evaluated and reviewed:
The way I will evaluate my work is by going through my work I have done and analysing my
strengths and weaknesses and how I could have improved it with more time and how I would
improve it. This will be done by a weekly reflective journal and the evaluation PowerPoint. I will
also show it to other people so I can gather their opinions on what went well and what did not go
well for my project.

2. Proposal
2
Bibliography:
1. Prince,E. (2022) Target Audience Research Survey (conducted on 28th March 2022)
2. Rowley,D. (2022) Target Audience Interviews (conducted on 5th April 2022)
3. Mira,V. (2022) Target Audience Interviews (conducted on 5th April 2022)
4. Odafi, D. (2021). Corteiz RTW Get It Out The
Trunk. Available: https://www.newwavemagazine.com/single-post/corteiz-rtw-get-it-out-the-trunk.
Last accessed 4th Apr 2022.
5. Davey, J. (2022). Corteiz Locked Down London Over The Weekend With Its ‘BOLO
Exchange.Available: https://www.complex.com/style/corteiz-bolo-exchange. Last accessed 4th Apr
2022.
6. Tong, A. (2019). How Trapstar became the ‘Supreme’ of the UK grime scene. Available:
https://www.gq-magazine.co.uk/fashion/article/trapstar-clothing. Last accessed 4th Apr 2022
7. Gwinnett, H. (2022). THE RISE AND SUCCESS OF STREETWEAR BRAND
TRAPSTAR. Available: https://thehoxtontrend.com/about-us/release-news-and-blogs/the-rise-and-
success-of-streetwear-brand-trapstar/.Last accessed 4th Apr 2022.
8. Cole, S. (2019). Lights, Camera, Action:Welcome DRAMA CALL to the
Stage.Available: https://www.complex.com/style/2019/09/drama-call. Last accessed 4th Apr 2022.
9. Gallagher, J. (2022). Why Are All These People Showering in Their Arc’teryx
Jackets?.Available: https://www.wsj.com/articles/why-are-all-these-people-showering-in-their-
arcteryx-jackets-11642422998. Last accessed 4th Apr 2022.
10. Green,D. (2020). Arc’teryx Couldn’t Care Less About the
Hype. Available: https://hypebeast.com/2020/4/arcteryx-streetwear-interview. Last accessed 4th Apr
2022.
11. Tashjian, R. (2021). How Stüssy Became the Chanel
of Streetwear.Available: https://www.gq.com/story/stussy-revival-2021. Last accessed 4th Apr
2022.
12. Deleon,J. (2015). How Stüssy Became a $50 Million Global Streetwear Brand Without
Selling Out. Available: https://www.businessoffashion.com/articles/news-analysis/how-stussy-
became-a-50-million-global-streetwear-brand-without-selling-out/. Last accessed 4th Apr 2022
Project
Week
Tasks to be Completed: Specific Tasks
1 Initial plans, background
research & proposal
 Mind maps exploring different fmp ideas
 Mood boards
2 Research- primary and
secondary
[Audience/Existing products]
 Similar products that I have researched who I
feel influenced by and enjoy their brands
 Audience research- interviews and making a
survey
3 Research- primary and
secondary
[Production
Techniques/Experiments]
 Experimenting with photoshop and editing pictures
and logos
4 Pre-Production and planning  Shot lists and scripts
 Layout plans
 Locations and props/costumes
5 Production and reflections  Making the logo and printing it onto a shirt
 Buying a disposable to take pictures
6 Production and reflections  Taking the photos and videos for the poster and
trailer
7 Production and reflections  Editing the trailer and getting the pictures printed
and scanned up onto the computer to make the
posters
8 Production and reflections  Finish off everything for the trailer and poster

3. Proposal
3
and get it uploaded onto website
9 Evaluation  Peer feedback
 Strengths and weakness of research/planning.