Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

1. PRIVATE (PROFESSIONAL)
SOCIAL NETWORKS
By Sean Bordner
Solution Architect, SusQtech

2. “unfriend”
(word of the year ;)

3. NOT PUBLIC VS. PRIVATE

4. LEVERAGE FACEBOOK?

5. LEVERAGE LINKEDIN?

6. LEVERAGE TWITTER?

7. MORE THAN JUST A PLACE TO GET INFO
It enhances all relationships!

8. THREE TYPES OF PRIVATE
MEMBER COMMUNITIES:
1. Collaborative
2. Operational
3. Focus/Feedback

9. 1. Collaborative Communities

10. Member Association Model
Association
Tasks,
Calendars,
Resources,
Groups, Tools,
Polls & Surveys
Content Collaboration,
Best Practices
Business Intelligence
Members, Staff, Members, Staff,
Volunteers, Board, Volunteers, Board,
Working Committees Working Committees

11. Collaborative Member
Resource Directory
center and (visual)
Toolset
Latest
Posts from
Ability to Message
connect and Boards
integrate with
public
Websites
Searchable
Calendar
w/registration
Both Group
Easy-to-use and 1-on-1
CMS Chat
Connect with
other users in
multiple ways
Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts,
comments, user search, polls & surveys, public/private interest groups, personal networks, etc.

12. Certain UI principals apply to online
communities (like the focus on
interaction, face to name,
personalization, etc…)

13. THEY CAN’T GET ENOUGH!
> Visit every day
> Makes them smarter
> Voice is heard
> Relationships fostered
> Exciting & New Experiences

14. 2. Operational Communities

15. 3. Focus Networks

16. Focus Networks:
• One-two week duration
• Intensively focused on gaining organic feedback to ads,
messaging, conceptual approaches
• Generally a 10-500 user base which can be re-engaged for
other Focus Networks

17. Types of Questions a
Feedback Community Could Explore

18. Online Communities
(Private Social Networking)
THEY CAN BE LEVERAGED IN EXTREMELY
INTERESTING & USEFUL WAYS

19. WHAT’S IN A PRIVATE SOCIAL NETWORK?
Blogs Video/Audio People Relationships
Security Groups Discussion Boards
Wikis Ratings Notifications
Online Events Search Collaboration
User Profiles Pictures Doc Sharing
Internal Messaging
+ Social Distance + Activity + Status
Registration / Login / Account Management
Mobile Apps, ListServ, eNewsletters, more…

20. WHAT’S IN A SUCCESSFUL
PRIVATE SOCIAL NETWORK?
Strategic Social Strategy

21. Strategic Social Strategy
> Understanding your audience
> What’s here that is important?
> This is where they ___________________?
> _______________= WIFM (members)?
> _______________= WIFM (organization)?

22. METHODOLOGY FOR SUCCESS
> Choreograph the launch
• Socialize the idea well by launch
• Send out teaser emails leading up to the launch
> Online Events
• Panel Discussions
• New Presentations
> Not just a place to go to get data, but to talk.

23. METHODOLOGY FOR SUCCESS
> Accessing your assets
• Data & Content
• Utilize staff talent @ your organization

24. A GOOD HOST SHOWS UP!
Sad Story:
Joe the CIO

25. NO QUESTIONS GO UNANSWERED
Buy-In is VERY important!

26. SUCCESSFUL COMMUNITIES
DON’T HAPPEN BY MISTAKE
Manage the community
and ensure it’s successful

27. COMMUNITY MANAGER
• ½ hour in AM/Noon/Evening
• Weekly ___________ (video, article, blog post, joke,
etc…)
• Online Events
• Monthly eNewsletter

28. SCHEDULING
> Leading up to launch
> Week 1, 2, 3, 4
> 6 Month Action Plan
> 12 Month Action Plan
> Measuring Success
> Analytics
> Improvements

29. WHAT IF SOMEONE SAYS
SOMETHING BAD ABOUT US?

31. IN SUM
To ensure an effective online community:
• Strategic Methodology
for Social Networking framework
– Leverage ALL TOOLS to their upmost potential

32. Thank You!
Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD
SeanB@SusQtech.com
www.facebook.com/sbordner
@SeanKyleBordner
www.linkedin.com/in/SeanBordner

33. MemberToMember.com