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Ephox




Content Management Meets Facebook


   Adrian Sutton
   CTO, Ephox
What Is Social Networking?




  Social computing is a social structure in which technology
          puts power in commun...
What Is Social Networking?




      Sharing of ideas and information in a light flexible
  framework which enables dynamic...
What Is Social Networking?
Whatʼs The Point?



 Deliver value, not vampires.
     Build social networks with a task in mind


 LiveMocha
     Social...
Whatʼs Wrong With CMS Today?


 User Adoption
    Getting people to use the system
    Getting people to keep using the sy...
How Does It Work?

 Teams, Not Friends
    Focussed on people you work with, not people you know
    Partly self-identified...
The Human Aspect


 Use Photos
    People, not usernames


 Provide Personal Space
    Personal biographies build a more h...
Whatʼs Available Today?



 Major Vendor Solutions
     IBM Connections, Vignette Collab, etc.


 Existing Software
     C...
Common Traps

Wiki Markup
    You want me to learn what?

System Explosion
    Where do I find...?

Too Open, Too Closed
  ...
Getting Approval

 Solve Existing Problems
     Make a time consuming task simple
     Make the UI easier to learn and mor...
Content Management Meets Facebook
Content Management Meets Facebook
Content Management Meets Facebook
Content Management Meets Facebook
Content Management Meets Facebook
Content Management Meets Facebook
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Content Management Meets Facebook

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Presented by Adrian Sutton at Web Content 2008 Chicago, June 17-18, 2008.

While many businesses are updating firewall block lists to prevent their employees becoming FaceBook zombies, smart businesses are looking for ways to harness the interest in social networking to make their employees more productive. By going beyond building networks for the sake of it, businesses can increase collaboration and communication between employees with social networks that actually have a point.

Web content management systems often suffer because the people that use them are geographically-distributed and unfamiliar with each other. When employees go home at night, they regularly solve these same problems on FaceBook and MySpace – regularly finding and reconnecting with long lost friends. Bringing that technology and enthusiasm into business hours, can dramatically increase the number of weak ties between people within the business, making it easier to find the skills and knowledge that you need, when it’s needed.

With user adoption being one of the key concerns with any content management system roll-out, providing ways to make people feel more comfortable and welcome in the system is essential to success. This session will look at the techniques used in various social networks and other forms of collaboration software that can enhance user adoption and keep bringing users back to the CMS instead of reverting to emailing Word documents.

Despite the benefits, social networks can very easily become time sinks and distractions, hindering productive work. Finding the right balance between keeping users happy and keeping users on task requires a delicate hand and constant review and improvement. This session will look at what can be done to keep the vampires at bay and focus users on getting work done, without taking all the fun out of work.

Finally, the session will take a look at the various technologies and standards that can help you actually bring this new social world to reality and integrate it with existing systems.

Published in: Business, Technology
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Content Management Meets Facebook

  1. 1. Ephox Content Management Meets Facebook Adrian Sutton CTO, Ephox
  2. 2. What Is Social Networking? Social computing is a social structure in which technology puts power in communities not institutions. Forrester
  3. 3. What Is Social Networking? Sharing of ideas and information in a light flexible framework which enables dynamic collaboration between individuals and/or teams Brendan Tutt, IBM
  4. 4. What Is Social Networking?
  5. 5. Whatʼs The Point? Deliver value, not vampires. Build social networks with a task in mind LiveMocha Social network for learning languages Content Management Work together to build site content
  6. 6. Whatʼs Wrong With CMS Today? User Adoption Getting people to use the system Getting people to keep using the system Knowledge Sharing Are the right people authoring the content? Geographically Distributed Teams Are you working with the right people? Is content being duplicated?
  7. 7. How Does It Work? Teams, Not Friends Focussed on people you work with, not people you know Partly self-identified, partly recommended Collaboration and Compliance Collaborate -> Review -> Publish Bubble Up Important Content Use the social graph to highlight areas of interest User Generated Content Capture feedback and interest Use personalization internally
  8. 8. The Human Aspect Use Photos People, not usernames Provide Personal Space Personal biographies build a more human environment People Search Find people working in the same area as you Simple, Simple, Simple Minimize the learning curve
  9. 9. Whatʼs Available Today? Major Vendor Solutions IBM Connections, Vignette Collab, etc. Existing Software Configure what you have Develop small parts Standalone Solutions Integration work is critical
  10. 10. Common Traps Wiki Markup You want me to learn what? System Explosion Where do I find...? Too Open, Too Closed Finding the right level of control and openness. Departmental Thinking Find cross cutting concerns Doing It All Pick the tools that are useful
  11. 11. Getting Approval Solve Existing Problems Make a time consuming task simple Make the UI easier to learn and more efficient Build Up Success Stories Record the “small wins” Go Grass Roots Involve the end users from the start Tailor For Your Company No silver bullets

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