WordCamp Boston - Web Strategy in Higher Education

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WordCamp Boston - Web Strategy in Higher Education

  1. 1. WEB STRATEGY IN HIGHER EDUCATION Jay Collier • The Compass LLC July 23, 2011 gehealthcare
  2. 2. Web strategy in H.Ed.1. De!nition2. Challenges3. Showcase Plus4. Bene!ts5. Plugins
  3. 3. Quiz 1How many of you work with a college oruniversity, either as sta! or contractor? How many are using Wordpress for public-facing communications? How many are using Wordpress for students, faculty, or alumni communities?
  4. 4. Web Strategy de!ned Lisa Welchman The translation ofOrganizational objectives and values into High-level management directives for the Web
  5. 5. FROM CHALLENGE TO OPPORTUNITY Governance FEDERATED CENTRALIZEDDECENTRALIZED Distributed roles within commonUncoordinated Monolithic vision and goals teams central group jaycollier.net
  6. 6. FROM CHALLENGE TO OPPORTUNITY Teams of practice Content development Interface/ Communityinteraction design stewardship Leadership & management Software admin & Multimedia development production Training & support jaycollier.net/management/new-media-teams
  7. 7. FROM CHALLENGE TO OPPORTUNITY Common principlesBe meaningful – Insight into what matters to youBe personalizable – Up to date feeds by interestBe welcoming – Online spaces for collaborationBe interesting – Appealing, personal, immersiveBe helpful – Helpful information and instructionsBe intuitive – Simple publishing, searching, !ndingBe dependable – Anywhere, any time, any device jaycollier.net
  8. 8. FROM CHALLENGE TO OPPORTUNITY Building a strategy INTEGRATED STRATEGY1. WHO: The Charter – Governance and authority2. WHEN: The Plan – Timeline and schedule3. WHY: Guidance – Vision and principles4. WHAT: Direction – Goals and strategies5. HOW: Management – Projects and resources6. WHERE: User Experience – Interfaces and interaction jaycollier.net/strategy/web-strategy
  9. 9. FROM CHALLENGE TO OPPORTUNITY Prioritizing projectsINTEGRATED STRATEGY Nominal Group Technique Jay Collier
  10. 10. FROM CHALLENGE TO OPPORTUNITY Domain Architecture OFFICIAL CONTENT CONSTITUENT COLLABORATION Formal communications Community-facilitated Highly-crafted editorial and design Simple interface, individual voices, independent domain Core News & Program Communities Public Internet Services site updates subsites of Practice Professional Cloud News People resources servicesGateways Home Search releases Subsite Groups Bookmarks Features Recommendations YouTube Directories Tasks Notations Comments Profile Subsite Ratings Flickr Publications Subsite Skype Enterprise data Ad hoc Learning groups object Gathering Reporting repositories Social media Data Data service service Groups by Facebook content area Twitter Groups by geography bit.ly/whole-domain LinkedIn
  11. 11. CORE SITES AND ADMISSIONS www.lafayette.edu
  12. 12. CORE SITES AND ADMISSIONS www.wfu.edu
  13. 13. CORE SITES AND ADMISSIONS www.queens.unimelb.edu.au
  14. 14. CORE SITES AND ADMISSIONS www.bu.edu/admissions/you-at-bu
  15. 15. MAJORS AND PROGRAMS ams.lafayette.edu
  16. 16. MAJORS AND PROGRAMS www.evsc.virginia.edu
  17. 17. MAJORS AND PROGRAMS www.bu.edu/com
  18. 18. MAJORS AND PROGRAMS www.bu.edu/abroad
  19. 19. MAJORS AND PROGRAMS mat.usc.edu
  20. 20. NEWS AND RESEARCH news.harvard.edu/gazette
  21. 21. NEWS AND RESEARCH news.vanderbilt.edu
  22. 22. NEWS AND RESEARCH edgerton-digital-collections.org
  23. 23. INITIATIVES AND CENTERS INTEGRATED STRATEGY www.plymouth.edu/strategic-plan
  24. 24. INITIATIVES AND CENTERS www.niemanlab.org
  25. 25. INITIATIVES AND CENTERS www.bu.edu/sustainability
  26. 26. INITIATIVES AND CENTERS poweredbyorange.com
  27. 27. INITIATIVES AND CENTERS med.uth.tmc.edu/comm
  28. 28. COURSES AND CONFERENCES history365discussion.umwblogs.org
  29. 29. COURSES AND CONFERENCES communication351.umwblogs.org
  30. 30. COURSES AND CONFERENCES voices.wooster.edu
  31. 31. COURSES AND CONFERENCES www.ut-ent.net
  32. 32. ACADEMIC AND SOCIAL CONNECTIONS commons.gc.cuny.edu
  33. 33. ACADEMIC AND SOCIAL CONNECTIONS www.trcommons.org
  34. 34. ACADEMIC AND SOCIAL CONNECTIONS blogs.bgsu.edu
  35. 35. ACADEMIC AND SOCIAL CONNECTIONS voices.lafayette.edu
  36. 36. ARTS, LECTURES, EXHIBITS hop.dartmouth.edu
  37. 37. ARTS, LECTURES, EXHIBITS museum.mit.edu/150
  38. 38. ARTS, LECTURES, EXHIBITS lectures.syr.edu
  39. 39. STUDENT ACTIVITIES AND NEWS www.newschoolsenate.org
  40. 40. STUDENT ACTIVITIES AND NEWS wesleyanargus.com
  41. 41. STUDENT ACTIVITIES AND NEWS www.thedailycougar.com
  42. 42. ALUMNI COMMUNICATIONS alumni.utoronto.ca
  43. 43. ALUMNI COMMUNICATIONS alumnae.mtholyoke.edu/wp
  44. 44. MOBILE EXPERIENCE m.clarku.edu
  45. 45. MOBILE EXPERIENCE m.adrian.edu
  46. 46. Bene!ts of WordPress in H.Ed.• Ease-of-use• WYSIWYG & shortcodes• Intuitive taxonomy and navigation• SEO out of the box; meaningful URLs• RSS and standards everywhere• Prompt security updates• Robust development & support communities• Multiple sites via domains or directories• Theme frameworks, child themes• Ideal rapid prototyping environment
  47. 47. WordPress plugins for H.Ed.• Admin SSL • List Category Posts • Simple SEO• Akismet • Meteor Slides • Smart 404• Autolink URI • More Privacy Options • Tiny MCE Advanced• Broken Link Checker • My Category Order • Turbo CSV• Content Scheduler • My Page Order • Viper’s Video Quicktags• Content Audit • Organize Series • WP Content Audit• Cryptx • Page Columnist • WP-DB Manager• Easy Fancy Box • Page Links To • WP Newsletters• Enable Media Replace • Pretty Link Lite • WP-RSS Import• External Links • Resize at Upload • WP Super Cache• Haiku Audio Player • Reveal IDs • WP Touch• LDAP • SEO Friendly Images • YARPP
  48. 48. PLUGIN SHOWCASEContent audit
  49. 49. PLUGIN SHOWCASECryptx
  50. 50. PLUGIN SHOWCASEEnable Media Replace
  51. 51. PLUGIN SHOWCASEGravity Forms
  52. 52. PLUGIN SHOWCASEHaiku Audio Player
  53. 53. PLUGIN SHOWCASEList category posts
  54. 54. PLUGIN SHOWCASEPage columnist
  55. 55. PLUGIN SHOWCASESimple SEO
  56. 56. PLUGIN SHOWCASETinyMCE Advanced
  57. 57. PLUGIN SHOWCASEWP Newsletter
  58. 58. BuddyPress plugins for H.Ed. • BuddyPress • BP Add New Default Avatar • BP Docs (wiki pages) • BP Group Calendar • BP Group Documents ("les) • BP Group Email Subscriptions • BP GTM System • BP Invite Anyone • BP Moderation • BP Topic Mover • BP User Pro"le Map
  59. 59. Exploring Wish listPlugins Plugins• Cube Points + BP • BuddyPress Links• DB Toolkit • Collapse Categories• ScholarPress Support• TeachPress• WP Advanced Ticketing System • Agencies to host, con"gure, theme, and support WordPress in higher education
  60. 60. Quiz 2 Were you involved in any of theseprojects? If so, what do you want to add? Have you worked on another project that is worthy of our attention? How do you plan to collaborate with other WP professionals in higher education?
  61. 61. WEB STRATEGY IN HIGHER EDUCATION Jay Collier • The Compass LLC jay.collier@thecompass.com jaycollier.net gehealthcare

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