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Virtual Communities at Work Challenges & Strategies for enterprise adoption of Web 2.0  (Enterprise 2.0) Jose Luis Lopez August 2007 “ Web 2.0 is the latest moniker in an endless effort to reignite the dot-com mania of the late 1990s.”  John C. Dvorak
The Long Tail of Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Shifts on Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Shifts on Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Formal Structure (Org Chart) Informal Structure (revealed in ONA) Formal vs. Informal Structures Mitchell Hussan Milavec Hopper Waring Mares Avery McWatters Ramirez Myers Cordoza Klimchuck Smith Dhillon Zaheer Angelo Schultz Keller Crossley Sutherland What Do You Notice When You Compare the Formal and Informal Structures? Exploration & Production Zaheer Schultz Mitchell Klimchuck Angelo Keller Smith Geology Dhillon Myers Petrophysical Crossley Exploration Avery Cordoza Sutherland Ramirez Drilling McWatters Waring Production Hassan Reservoir Hopper Production Milavec Senior Vice President Mares
ENTERPRISE 2.0
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://sloanreview.mit.edu/smr/issue/2006/spring/06 /
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://sloanreview.mit.edu/smr/issue/2006/spring/06 /
Enterprise 2.0 Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Communities  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNITIES AT WORK
Community at the Enterprise ,[object Object],[object Object]
Community at the Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ultimate Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Community Model at the Enterprise Business Results Knowledge Base Workforce satisfaction Guidance Empowerment Governance Leverage Best Practices sharing Standardization Management process
Virtual Communities in a Corporate Environment
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Virtual Communities at Work

  • 1. Virtual Communities at Work Challenges & Strategies for enterprise adoption of Web 2.0 (Enterprise 2.0) Jose Luis Lopez August 2007 “ Web 2.0 is the latest moniker in an endless effort to reignite the dot-com mania of the late 1990s.” John C. Dvorak
  • 2.
  • 3.
  • 4.
  • 5. Formal Structure (Org Chart) Informal Structure (revealed in ONA) Formal vs. Informal Structures Mitchell Hussan Milavec Hopper Waring Mares Avery McWatters Ramirez Myers Cordoza Klimchuck Smith Dhillon Zaheer Angelo Schultz Keller Crossley Sutherland What Do You Notice When You Compare the Formal and Informal Structures? Exploration & Production Zaheer Schultz Mitchell Klimchuck Angelo Keller Smith Geology Dhillon Myers Petrophysical Crossley Exploration Avery Cordoza Sutherland Ramirez Drilling McWatters Waring Production Hassan Reservoir Hopper Production Milavec Senior Vice President Mares
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  • 18. A Community Model at the Enterprise Business Results Knowledge Base Workforce satisfaction Guidance Empowerment Governance Leverage Best Practices sharing Standardization Management process
  • 19. Virtual Communities in a Corporate Environment