Getting More Out of Social with   Focus on Social Comfort    Thomas Vander Wal - InfoCloud Solutions, Inc.                ...
Who is Thomas?
Non-digital Story
Commonwealth Club   of California
Understanding Social Software  for Mainstream Adoption
“I don’t want to be the company idiot!”
Look to humansocial interactions
Social Scripts
Rethink how toolsmap to human needs
What is Trust?
Too manycomponents to trust
Stop usingthe term trust
Encourage the use  of words that  describe trust
Respect          ComfortDependable     Valued Honest   TreasuredLoved          Believable  Consistent   Etcetera...
Social Comfort
3 Parts of     Social Comfort• People• Tools• Content
Social Comfort with People
Elements ofSocial Software
RelationshipsReputation                             Conversation                               Groups                     ...
Collaboration            Groups       Conversation       Relationship           Reputation            Build               ...
Collaboration                          GroupsTraditionalGroupware            Conversation                     Relationship...
Who Are These People?
Paradox of Familiarity• Familiarity through working together• Familiarity through reputation• Hallway familiarity
Building Comfort  with People       • Similar interest       • Similar life stories       • Similar experiences
Consumating’s“Quirkiness Factor”
Transparency
Profiles
Build profiles from the viewers perspective
What are things thatwould erode comfort?
Social Comfort  with Tools
Walled Gardens vs. Open Sharing
Sharepoint default
Lack of comfort with    open sharing
Comfortable spaceswith permeable walls
Social Reticence of a Click
“How broadly are my  activities shared”
“What do others think   ‘this’ means”
What do the featuresand functions of the tools/service do?
When we...
OfferApprove                  InterestHold On
Social Progressions
Spark
Campfire
Bonfire
Torch
Social Comfort with Content
100% of content that is  potentially sharable
Content Sharing   Paradox
When people need to find   “others like me” This is often the trigger  eroding fears around      social comfort
The more personal theissue, the more difficult   it is to attain social          comfort
Externally Focussed   Social Empathy• Sharing may hurt others• Not wanting to “rock the boat”• Whistle blowing concerns
Social Comfort  as a Whole
Thank You!
Credit of Other’s Photos•   Commonwealth Club, by Steve Rhodes photo of Lowell    Bergman - http://www.flickr.com/photos/ar...
URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal...
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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012

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  • Rick, the audio for this was recorded and at some point will me tied to this.

    My full set of 40+ (now over 50) social lenses are a full compliment of ways to see, identify, and think through social tools adoption in organizations where 100% adoption is the expectation at some point in the not to great distant future.

    Preso went really well. Great questions after and fantastic follow-up after. Many are having serious problems with this and other related issues from orgs implementing to vendors trying to get beyond simple social. Ones out of the loop seem to be IT and implementers.
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  • Hello Thomas - This is another preso where I believe I understand the point(s) you are conveying, but am quite certain there is greater depth than I can ascertain from the slides alone. I think I spent years dealing with the difficulties inherent in achieving what I believe you mean by 'social comfort' and, in the process, came damn close to being perceived as the 'company idiot' for trying so hard.

    I have been giving a lot of thought lately to the barriers to participation in social business and you seem to be hitting on some of the basic issues. In trying to better understand where you're coming from I was led to check out the IA Summit, which is not an area normally withing my wheelhouse. Nevertheless, I did find some interesting perspectives to ponder by reading some of the synopses, including yours (which helps further explain your preso).

    Did it go well?
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Getting More Out of Social with Focus on Social Comfort - IA Summit 2012

  1. Getting More Out of Social with Focus on Social Comfort Thomas Vander Wal - InfoCloud Solutions, Inc. 26 March 2012 IA Summit 2012 :: New Orleans, Louisiana
  2. Who is Thomas?
  3. Non-digital Story
  4. Commonwealth Club of California
  5. Understanding Social Software for Mainstream Adoption
  6. “I don’t want to be the company idiot!”
  7. Look to humansocial interactions
  8. Social Scripts
  9. Rethink how toolsmap to human needs
  10. What is Trust?
  11. Too manycomponents to trust
  12. Stop usingthe term trust
  13. Encourage the use of words that describe trust
  14. Respect ComfortDependable Valued Honest TreasuredLoved Believable Consistent Etcetera...
  15. Social Comfort
  16. 3 Parts of Social Comfort• People• Tools• Content
  17. Social Comfort with People
  18. Elements ofSocial Software
  19. RelationshipsReputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  20. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions PresenceIdentity Object
  21. Collaboration GroupsTraditionalGroupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  22. Who Are These People?
  23. Paradox of Familiarity• Familiarity through working together• Familiarity through reputation• Hallway familiarity
  24. Building Comfort with People • Similar interest • Similar life stories • Similar experiences
  25. Consumating’s“Quirkiness Factor”
  26. Transparency
  27. Profiles
  28. Build profiles from the viewers perspective
  29. What are things thatwould erode comfort?
  30. Social Comfort with Tools
  31. Walled Gardens vs. Open Sharing
  32. Sharepoint default
  33. Lack of comfort with open sharing
  34. Comfortable spaceswith permeable walls
  35. Social Reticence of a Click
  36. “How broadly are my activities shared”
  37. “What do others think ‘this’ means”
  38. What do the featuresand functions of the tools/service do?
  39. When we...
  40. OfferApprove InterestHold On
  41. Social Progressions
  42. Spark
  43. Campfire
  44. Bonfire
  45. Torch
  46. Social Comfort with Content
  47. 100% of content that is potentially sharable
  48. Content Sharing Paradox
  49. When people need to find “others like me” This is often the trigger eroding fears around social comfort
  50. The more personal theissue, the more difficult it is to attain social comfort
  51. Externally Focussed Social Empathy• Sharing may hurt others• Not wanting to “rock the boat”• Whistle blowing concerns
  52. Social Comfort as a Whole
  53. Thank You!
  54. Credit of Other’s Photos• Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
  55. URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012

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