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Using Social Mediato Enhance Employability    HEA Employability Staff Development               Network Event             ...
What is Social Media  Technologies thatenable communication,    collaboration,   participation and        sharing.  Hughes...
Social Media is                          a tool  for augmenting human social and collaborative abilities                  ...
Social Media: An EcologyAn ecology, habitat, or studio is simply the space forfostering connections. Networks occur within...
Why Social Media is important    The power of online connections    •   maintain connections    •   develop global connect...
However….an unprofessionalprofile can be more damaging thannot having one at all.
Increasingly used for recruitment                        Jobvite Social Recruiting Survey 201058.1% of 600 surveyed havesu...
http://www.unilever.co.uk/careers/
Jobs and Placements on Twitter
The Guardian Careers  Twitter Challenge         #twitterjobchallenge
Higher Order Thinking Skills        Creating       Evaluating                 Blooms       Analysing                  Revi...
Communication Spectrum• Collaborating                             •    Replying• Moderating                               ...
Blooms Revised Digital TaxonomyHOTS Higher Order Thinking Skills                             designing, constructing, plan...
Solis and Thomas (2009)http://www.theconversationprism.com
Involvement         •   Creators         •   Conversationalists         •   Critics         •   Collectors         •   Joi...
Online CV/Resume/Portfolio•   Website•   Blog•   Video•   Audio•   Photo
Jonathan Frost   @Frost_J
Promote Expertise       • Groups       • Polls       • Q&As       • Communicate updates         on personal blog or       ...
Developing aProfessional Online Presence   Questions     !         to consider               will find                you!
Digital Footprint     “Your brand isn’t what you say it is,         it’s what Google says it is”It has the power to influe...
Questions to consider•   Who will look at your online profile?•   What do people want to know about you?•   Where will the...
LinkedIn• Include current position, past positions and  education• Add a profile photo  people rarely forget a face  !• M...
Facebook• Open or Closed  Consider your privacy  settings• It can be more than just  a ‘social’ network, it can  become pa...
Sue Beckinghams.beckingham@shu.ac.ukhttp://twitter.com/suebecks(@suebecks)http://uk.linkedin.com/in/suebeckinghamCredit fo...
Using social media to develop employability
Using social media to develop employability
Using social media to develop employability
Using social media to develop employability
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Using social media to develop employability

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Using social media to develop employability

  1. 1. Using Social Mediato Enhance Employability HEA Employability Staff Development Network Event Sue Beckingham Sheffield Hallam University
  2. 2. What is Social Media Technologies thatenable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC Social software, software that supports group communications Shirky C, 2003
  3. 3. Social Media is a tool for augmenting human social and collaborative abilities a mediumfor facilitating social connection and information interchange an ecology for enabling a "system of people, practices, values and technologies in a particular local environment" Suter, Alexander and Kaplan, 2005
  4. 4. Social Media: An EcologyAn ecology, habitat, or studio is simply the space forfostering connections. Networks occur within something.They are influenced by the environment and context of anorganization, school, or classroom. Certain ecologies aremore conducive to forming connections. ... Connectionbarriers are aspects of an ecology. ... The nature of theecology influences the ease, type, and health of networkscreated (Siemans 2007)
  5. 5. Why Social Media is important The power of online connections • maintain connections • develop global connections • ongoing 24/7 networking • opportunity to learn and share • ability to be known and found • develop a personal brand • six degrees of separation • recruitment/job seeking
  6. 6. However….an unprofessionalprofile can be more damaging thannot having one at all.
  7. 7. Increasingly used for recruitment Jobvite Social Recruiting Survey 201058.1% of 600 surveyed havesuccessfully recruitedthrough a social network
  8. 8. http://www.unilever.co.uk/careers/
  9. 9. Jobs and Placements on Twitter
  10. 10. The Guardian Careers Twitter Challenge #twitterjobchallenge
  11. 11. Higher Order Thinking Skills Creating Evaluating Blooms Analysing Revised Applying Taxonomy Understanding (2001) Anderson and Krathwohl RememberingLower Order Thinking Skills
  12. 12. Communication Spectrum• Collaborating • Replying• Moderating • Posting and Blogging• Negotiating • Networking• Debating • Contributing• Commenting • Chatting• Net meeting, Skyping, • E-mailing Video Conferencing • Twittering/microblogging• Reviewing • Instant Messaging• Questioning • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  13. 13. Blooms Revised Digital TaxonomyHOTS Higher Order Thinking Skills designing, constructing, planning, producing, inventing, devising, making, Creating programming, filming, animating, blogging, video blogging, mixing, re-mixing, wiki- ing, publishing, videocasting, podcasting, directing, broadcasting. checking, hypothesising, critiquing, experimenting, judging, testing, detecting, Evaluating monitoring, blog commenting, reviewing, posting, moderating, collaborating, networking, refactoring, testing. Comparing, organising, deconstructing, attributing, outlining, finding, structuring, Analysing integrating, mashing, linking, validating, reverse engineering, cracking, media clipping. Applying Implementing, carrying out, using, executing, running, loading, playing, operating, hacking, uploading, sharing, editing. Interpreting, summarising, inferring, paraphrasing, classifying, comparing,Understanding explaining, exemplifying, advanced searches, boolean searches, blog journaling, twittering, categorising, tagging, commenting, annotating, subscribing. Recognising, listing, describing, identifying, retrieving, naming, locating, finding,Remembering bullet pointing, highlighting bookmarking, social networking, social bookmarking, favouriting/local bookmarking, searching, googling.LOTS Lower Order Thinking Skills Churches, A. (2009)
  14. 14. Solis and Thomas (2009)http://www.theconversationprism.com
  15. 15. Involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
  16. 16. Online CV/Resume/Portfolio• Website• Blog• Video• Audio• Photo
  17. 17. Jonathan Frost @Frost_J
  18. 18. Promote Expertise • Groups • Polls • Q&As • Communicate updates on personal blog or website • Raise and answer questions
  19. 19. Developing aProfessional Online Presence Questions ! to consider will find you!
  20. 20. Digital Footprint “Your brand isn’t what you say it is, it’s what Google says it is”It has the power to influence people to invest (or divest) in you. (Joel 2009)
  21. 21. Questions to consider• Who will look at your online profile?• What do people want to know about you?• Where will they use this information?• Why is your profile important?• When and how often do you update it?• How will you use your profile to your advantage?
  22. 22. LinkedIn• Include current position, past positions and education• Add a profile photo people rarely forget a face  !• Make connections by inviting people already in your trusted network e.g. colleagues and classmates already on LinkedIn and email contacts
  23. 23. Facebook• Open or Closed Consider your privacy settings• It can be more than just a ‘social’ network, it can become part of your own ‘personal learning network’
  24. 24. Sue Beckinghams.beckingham@shu.ac.ukhttp://twitter.com/suebecks(@suebecks)http://uk.linkedin.com/in/suebeckinghamCredit for images on the first slide:Bruno Maia, IconTextohttp://www,icontexto.comCreative Commons Licence

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