http://recruiting.jobvite.com/resources/social-recruiting-survey.phpAbout The SurveyThe Jobvite Social Recruiting Survey 2010 was conducted online between May and June 2010; over 600 human resource and recruiting professionals participated in the survey. Respondents answered questions using an online survey tools and the response data is available only in aggregate form.
Using Social Mediato Enhance Employability HEA Employability Staff Development Network Event Sue Beckingham Sheffield Hallam University
What is Social Media Technologies thatenable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC Social software, software that supports group communications Shirky C, 2003
Social Media is a tool for augmenting human social and collaborative abilities a mediumfor facilitating social connection and information interchange an ecology for enabling a "system of people, practices, values and technologies in a particular local environment" Suter, Alexander and Kaplan, 2005
Social Media: An EcologyAn ecology, habitat, or studio is simply the space forfostering connections. Networks occur within something.They are influenced by the environment and context of anorganization, school, or classroom. Certain ecologies aremore conducive to forming connections. ... Connectionbarriers are aspects of an ecology. ... The nature of theecology influences the ease, type, and health of networkscreated (Siemans 2007)
Why Social Media is important The power of online connections • maintain connections • develop global connections • ongoing 24/7 networking • opportunity to learn and share • ability to be known and found • develop a personal brand • six degrees of separation • recruitment/job seeking
However….an unprofessionalprofile can be more damaging thannot having one at all.
Increasingly used for recruitment Jobvite Social Recruiting Survey 201058.1% of 600 surveyed havesuccessfully recruitedthrough a social network
Promote Expertise • Groups • Polls • Q&As • Communicate updates on personal blog or website • Raise and answer questions
Developing aProfessional Online Presence Questions ! to consider will find you!
Digital Footprint “Your brand isn’t what you say it is, it’s what Google says it is”It has the power to influence people to invest (or divest) in you. (Joel 2009)
Questions to consider• Who will look at your online profile?• What do people want to know about you?• Where will they use this information?• Why is your profile important?• When and how often do you update it?• How will you use your profile to your advantage?
LinkedIn• Include current position, past positions and education• Add a profile photo people rarely forget a face !• Make connections by inviting people already in your trusted network e.g. colleagues and classmates already on LinkedIn and email contacts
Facebook• Open or Closed Consider your privacy settings• It can be more than just a ‘social’ network, it can become part of your own ‘personal learning network’
Sue Beckinghams.email@example.com://twitter.com/suebecks(@suebecks)http://uk.linkedin.com/in/suebeckinghamCredit for images on the first slide:Bruno Maia, IconTextohttp://www,icontexto.comCreative Commons Licence