Let’s look at what it means forNASPA to be a Virtual-Networked Organization…
From my standpoint, NASPA has traditionally been a Learning Organization, mastering the five disciplines is various ways(1): Engaging in Systems Thinking Through it’s interconnected nature Fostering Personal Mastery Many opportunities for personal growth, learning, feeding the soul Challenging Mental Models By creating a space for reflection, dialogue and action Building Shared Visions By listening to personal visions, “NASPA is it’s members” Embodying Team LearningThrough commonality of purpose. The whole exceeds the sum of it’s parts.
But, as we have seen in the video, online networks are allowing for an evengreater Collective Intelligence within the organization
I did some crowd sourcing to find out how Student Affairs professionals describe thebenefits of tweeting within the profession, in hopes that this would help shape my theory… It started with:
In sum, the benefits of tweeting within Student Affairs:• Connection• Networking• Conversation• Dialogue• Support• Personal & Professional Development• Keeping Current with Relevant News• Knowledge Sharing• Community Building• Job Searching• Celebration• Twitter Connections > IRL Connections• Connection with our students on a new level!
Building a theory...Morgan’s brief discussion of Virtual and NetworkedOrganizations: Temporary, ad hoc committees Project-oriented Answer to geographic challenges(2)Morgan’s description of “Networked Intelligence”: “Information systems that…create a potential for individuals throughout an enterprise…to become full participants in an evolving system of organizational memory and intelligence” “…create a capacity for the evolution of a shared “organizational mind””
The Virtual-Networked Organization or Theory-# Peak Virtual-Networked OrganizationIndependently Functioning Engaging Space Bulletin-Board Big 3 URL
URL• Organization has a website – Resource for information, events – Website may have many visitors, but users do not have a way of further engaging with the organization online
Big 3• Organization has a Twitter, Facebook and YouTube account – Presence has been established within the social media world – May have a few followers based on organization following alone – Easy to stop here, think this is enough(3)
Bulletin Board• Organization uses their social media presence to share information, advertise upcoming events, and to relay important dates (3) – One-way flow of information – Slightly more followers
Engaging Space• Organization engages their social media community – Shared information adds value to follower’s lives (3) – Followers engage with website moderators and other followers around topics – Connections, Conversations, Networking, Knowledge Sharing, and Sharing of Relevant News takes place – Tipping point with regard to followership
Independently Functioning• The online presence of the Virtual-Networked Organization (VNO) becomes it’s own entity – Online communication happens independently of website moderators or organization representatives – Members integrate use of VNO into their every day lives – Critical Dialogue, Support, Personal & Professional Development, Community Building, Celebration and Online Connections turn into Real World Connections
Peak Virtual-Networked Organization• What happens online becomes transcendent – Members bring the conversation into real life – Real world changes occur as a result – A shared, evolving “organizational mind” exists – Online aspects of the VNO get tied into the more traditional aspects of the organization – i.e. becoming standard aspect of conferences or being tied into Student Affairs graduate programs (4) + perhaps, we don’t even know what else can flow from a fully functioning Virtual-Networked Organization…
#thankyouReferences:: Senge, P. (2006). The Fifth Discipline: The Art and Practice of the Learning Organization- Revised. New York: Doubleday.: Morgan, G. (2006). Images of Organizations. Thousand Oaks, CA: Sage. Stoller, Eric. (2011). Closing speaker session. NASPA Western Regional Conference. Cabellon, Ed. (2010). The New Student Affairs Conference. The Student Affairs Collaborative.