Did you know 74 percent of purchases are made via word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth purchases? Consumers prefer content that features influencers over traditional advertising and mainstream celebrity endorsements, but you don’t need a Kardashian to be effective with influencer marketing. You best influencers are probably right under your nose. Learn the framework for amplifying your success using influencer marketing and change the course of your business and career!

1. Influencer Marketing Essentials
Speaker: KiKi L’Italien
kiki@amplifiedgrowth.net #PESTWORLD2017

2. WHAT WE’LL COVER
Methodologies for Goal Setting
­BSQ
­SMART (or SMARTER)
4 Types of Influencer Marketing Goals
6 Influencer Strategies
@KIKILITALIEN 2

3. METHODOLOGIES FOR GOAL SETTING
BSQ
­ B — Think big.
­ S — Act small.
­ Q — Move quickly.
SMART
­ S — Specific. The item must be detailed.
­ M — Measurable. Fuzzy goals need not
apply; we have to be able to actually
measure and track the goal.
­ A — Actionable. [Note: in some versions of
SMART the ‘A’ stands for attainable].
­ R — Relevant. Is the goal aligned with your
need as a marketer?
­ T — Timeline. Similar to BSQ using
deadlines, there needs to be a time-based
component.
3
(Image Placeholder)
You can have your cake and eat it, too. In fact, you should.

4. 4 TYPES OF INFLUENCER MARKETING GOALS
Engagement
Mindshare / Thought
Leadership
Customer Acquisition
(direct sale)
Lead Gen (sales funnel
entry)
4

5. 6 INFLUENCER STRATEGIES TO KNOW
1. Build your campaign around KPIs
2. Find the right influencers
3. Use personal, concise, unambiguous
outreach
4. Collaborate on content
5. Consider newer platforms
6. Reuse & repurpose
5

6. EXAMPLE 1: TOM’S OF MAINE
6

7. EXAMPLE 2: BIC
7

8. GUIDELINES AND GUIDANCE
Explain what you want the influencer to do and what you don’t
want them to do.
Share examples of the types of posts you are looking for – visual
examples (especially for Instagram, Facebook, Pinterest, Snapchat,
etc) are best!
Example:
Don’t include competitors’ products or logos
Do use photos with natural light
Include #sponsored in the tag (*also #spon #ad is fine)
8

9. WHAT INFLUENCERS WANT
4

10. WHAT INFLUENCERS WANT
4

11. FTC GUIDES CONCERNING THE USE OF ENDORSEMENTS AND
TESTIMONIALS IN ADVERTISING
11

12. #1. EASY TO UNDERSTAND
Disclosure must be easy to see and understand.
12

13. #2. BRANDS & INFLUENCERS SHARE THE RESPONSIBILITY (IN THE US)
Brands should ensure that sponsored
content is advertised as such.
*This post was sponsored by _____. The
opinions are completely my own based on
my experience.*
5

14. #3. DISCLOSURE POLICIES
6

15. @KIKILITALIEN on twitter &, instagram
KIKI@AMPLIFIEDGROWTH.NET
QUESTIONS