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Production Techniques
Evaluation
Atticus pheby mcgarvey
Graphic Design Experiments
Graphic Design Production
• Advantages of working in this medium
– Photo shop has loads of useful features to use and is a
good medium to work in. I enjoyed using the fade tool
with a few different layers to merge everything into
one
• Disadvantages of working in this medium
– It can be confusing if you don’t know what you're
doing also we are jumping from different versions so it
can get annoying. I also believe that limitations can
spark creativity so having all these features can get in
the way of my workflow.
Graphic Design Production
I wanted to use a mix of images and fade
them together to give an old worn kind of feel
to the poster.
I also wanted to use one of Andy Warholes
pop and op pieces in the background for a mix
of old and new.
this post is similar in the fact that they
both have a coke bottle in the corner but
this image is faded in a different way.
The colours are stronger on this image
and do hold a bolder appearance but I
think my image has a nice calm cloudy
feel.
Not mine My work
Graphic Design Production
I am pleased with the out
come of this piece if I was to
go back and redo it I think
the only thing I would change
is maybe distort the pixels
and put some static on the
image to help age the poster.
I picked a bunch of images I
liked including a piece from
basquit, Andy warhole and
the some old coca cola
adverts. I then layered the
pieces and faded them
together with fade tool in
photo shop.
Radio Production
• Advantages of working in this medium
• premier has a nice layout and Is pretty user
friendly I liked the sequencer and it was easy
to collect all the audio together
• Disadvantages of working in this medium
• although it is user friendly to an extent I
didn’t get a chance to use any of the features,
fxs or really delve into it.
Radio Production
My advert Not mine
The adverts are similar In the fact the both have a use of music to
create the vibe and setting then adding sound effects of coke cans etc.
That’s really where the similarity's end my ad is less modern then the
other one and has more textures in the sound.
I started off by sampling some
talking then adding a tack a
produced then add the final flares
with some sound effects
Radio Production
• If I was to do this project again I would like to
have switched from software to hardware and
used a roland sp 404 instead of adobe
premiere pro although I did enjoy using this
software I know my way around an sp far
better and would have been able to make
something that I believe to be better although
the final production was done on software I
made the music you can hear in the
background myself on hardware.
Video Game Experiments
Video Game Production
• Advantages of working in this medium
– I enjoy working in pixels because I enjoy the
aesthetic and general look
• Disadvantages of working in this medium
– Harder to work in detail and cant blend colours
Video Game Production
The two products are similar in simplicity and are both made using pixels
But for the most part where the similarity's end
Unlike the kool aid ad I decided to use shading and made a look of mist in the
forefront of the game
Video Game Production
This is the first time I have
ever animated an advergame
or done anything remotely
similar, so I tried to keep it
simple I produced the sound
track my self.
Although this is missing branding colours
and maybe if I was to do this project again
I would add more branding, it is
something different and may appeal to a
difference audience.
Comparison
• Which product do you believe advertises the
product the best? Why?
The poster because it is clear of what it is but
still has a bit of mystery in it
• Which of your products is the most
professional? Why?
• The poster looks the most professional and
clean

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First module coca cola

  • 3. Graphic Design Production • Advantages of working in this medium – Photo shop has loads of useful features to use and is a good medium to work in. I enjoyed using the fade tool with a few different layers to merge everything into one • Disadvantages of working in this medium – It can be confusing if you don’t know what you're doing also we are jumping from different versions so it can get annoying. I also believe that limitations can spark creativity so having all these features can get in the way of my workflow.
  • 4. Graphic Design Production I wanted to use a mix of images and fade them together to give an old worn kind of feel to the poster. I also wanted to use one of Andy Warholes pop and op pieces in the background for a mix of old and new. this post is similar in the fact that they both have a coke bottle in the corner but this image is faded in a different way. The colours are stronger on this image and do hold a bolder appearance but I think my image has a nice calm cloudy feel. Not mine My work
  • 5. Graphic Design Production I am pleased with the out come of this piece if I was to go back and redo it I think the only thing I would change is maybe distort the pixels and put some static on the image to help age the poster. I picked a bunch of images I liked including a piece from basquit, Andy warhole and the some old coca cola adverts. I then layered the pieces and faded them together with fade tool in photo shop.
  • 6. Radio Production • Advantages of working in this medium • premier has a nice layout and Is pretty user friendly I liked the sequencer and it was easy to collect all the audio together • Disadvantages of working in this medium • although it is user friendly to an extent I didn’t get a chance to use any of the features, fxs or really delve into it.
  • 7. Radio Production My advert Not mine The adverts are similar In the fact the both have a use of music to create the vibe and setting then adding sound effects of coke cans etc. That’s really where the similarity's end my ad is less modern then the other one and has more textures in the sound. I started off by sampling some talking then adding a tack a produced then add the final flares with some sound effects
  • 8. Radio Production • If I was to do this project again I would like to have switched from software to hardware and used a roland sp 404 instead of adobe premiere pro although I did enjoy using this software I know my way around an sp far better and would have been able to make something that I believe to be better although the final production was done on software I made the music you can hear in the background myself on hardware.
  • 10. Video Game Production • Advantages of working in this medium – I enjoy working in pixels because I enjoy the aesthetic and general look • Disadvantages of working in this medium – Harder to work in detail and cant blend colours
  • 11. Video Game Production The two products are similar in simplicity and are both made using pixels But for the most part where the similarity's end Unlike the kool aid ad I decided to use shading and made a look of mist in the forefront of the game
  • 12. Video Game Production This is the first time I have ever animated an advergame or done anything remotely similar, so I tried to keep it simple I produced the sound track my self. Although this is missing branding colours and maybe if I was to do this project again I would add more branding, it is something different and may appeal to a difference audience.
  • 13. Comparison • Which product do you believe advertises the product the best? Why? The poster because it is clear of what it is but still has a bit of mystery in it • Which of your products is the most professional? Why? • The poster looks the most professional and clean

Editor's Notes

  1. Include an image of your experiments
  2. What makes working in this medium better/worse than the other mediums we are exploring?
  3. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  4. Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
  5. What makes working in this medium better/worse than the other mediums we are exploring?
  6. Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.
  7. Discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
  8. Include an image of your experiments
  9. What makes working in this medium better/worse than the other mediums we are exploring?
  10. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  11. Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece