This document provides a feasibility study and business proposal for Renault dealership in Saudi Arabia. It outlines the opportunity for acquiring the exclusive Renault franchise to diversify business and capture market share. The summary identifies key success factors such as Renault's product adaptations, aftersales support, and planned marketing strategy. It also presents sales forecasts projecting 3% market share by 2013 and positive financial projections with increasing profit and returns. Challenges around brand perception are addressed with solutions such as re-launch activities and emphasizing Renault's history and technical capabilities. The proposal recommends pursuing the franchise agreement to allow Alissa to deliver Renault's objectives and grow profitably.