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Japan Automobile SWOT report

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SWOT Report of Japan Automobile

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Japan Automobile SWOT report

  1. 1. Automobile Industry and Japan Presented By:- Bhanu Negi
  2. 2. Introduction  The Japanese Automobile industry is one of the most prominent and largest industries in the world.  Japan is now currently the third largest automotive producer in the world with an annual production of 9.9 million automobiles in 2012.  Japan has been in the top three of the countries with most cars manufacture since the 1960s.  Japan Car company are producing number one SUV in the world and Top ten Sports bike ( Honda, Kawasaki)  Japanese zaibatsu (business conglomerates) began building their first automobiles in the middle to late 1910s.  In the 1970s Japan was the pioneer in robotics manufacturing of vehicles.
  3. 3. Major Automobile Industry In Japan Toyota Honda Daihatsu Nissan Suzuki Mazda
  4. 4. Mitsubishi Subaru Isuzu Kawasaki Yamaha Mitsuoka Hino
  5. 5. PEST Analysis of Japan Automobile Industry
  6. 6. Japan Political Analysis Structure of government (multi-party parliamentary representative democratic Constitutional monarchy ) Government policy agenda Political agenda Japan Economic Analysis  GDP ($5.964 trillion) GDP Growth rate -6,8% (Q2 2014 )  inflation (3.2% (May 2014)  GDP Contribution By ( Agriculture 1.2%, Manufacture 27.5% , Service sector 71.4%)  Foreign direct investment in industry ( Automobile 16% )  Export :- Car , electronic devices and computers.  Import :- Raw materials such as oil, foodstuffs and wood
  7. 7. Japan Social Analysis  Demographic analysis (Population 126 million) 106,000,000 96,000,000 2,000,000 125,000 1,500 600 Shinto Buddhism Christianity Islam Theravada Buddhism Judaism 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 0 Series1  Japanese diet:- Rice , seafood, beef, pork, chicken, dairy, vegetables and fruits. Japanese-style noodles  Human development index (17 among the 174 countries ) Dress( Western , Kimono)
  8. 8. Japan R&D and Technological Factors  R&D expenditure in Japan ( 3 Rank R&D)  Impact of technology in industry  Technology policy http://www.scribd.com/ http://www.ukessays.com
  9. 9. SWOT Analysis of Japan Automobile Industry
  10. 10. Strength  Reliability  Demand of Environment friendly vehicle  Innovation Culture  High R&D Investment  Number SUV producer country  Popular automobile industry  Excellence Manufacturing
  11. 11. Opportunity  Global Demand for the Environment friendly Vehicle.  Relaxing entry barriers is opening up more markets for entry.  Demand of Electric Car Increasing fuel price  Demand of Tricity
  12. 12. Weakness  Europe Passport  High Energy Price  Japanese Car Makers Rally on Weak Yen  High Maintenance cost with Japanese vehicle.  Branded as having uninteresting car designs
  13. 13. Threat Natural Disaster Appreciating Raising raw material Price Domestic market covering by foreign player Business model copying by US and Europian http://jama.org/japan-auto-industry http://www.newsonjapan.com/autos

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