It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
2. International Business (I.B)
Meaning: Expanding the business worldwide.
Ways:
1) Exporting
2) Turnkey Projects
3) Licensing
4) Franchising
5) Joint-Ventures
6) Wholly Owned Subsidiary
3.
4. VOLKSWAGEN
Parent Group: Volkswagen
Group
Portfolio: Volkswagen, Audi,
Seat, Skoda, Volkswagen
Commercial Vehicles, Bentley,
Bugatti, Lamborghini and
Skania
Production output:5,771,789
units (2012)
Revenue: €103.942 billion
(2012)
Profit: €21.7 billion (2012)
Industry: Automotive
Founded: 28th May, 1937
Head Quartered: Wolfsburg,
Germany
Area Served: Worldwide
Key People:
Martin Winterkom:
Chairman of the
Board of Management
Ferdinand Piech:
Chairman of Volkswagen
Supervisory Board
Products: Automobiles
Luxuries Vehicles
5. HISTORY
1937-45: “People’s Car” Project
• Ferdinand Porche (Volksauto)
• Adolf Hitler (Investor)
• KdF-Wagen (Kraft durch Freude);
Strength through Joy
• Volkswagenwerk
• Presented Hitler- Type 1 Cabriolet
• War time model- Type 82 (Bucket Car)
1945-48: British Army (Mj. Ivan Hirst)
• Max. production 10%
• 1946: 1000 cars/mnth.
• 2nd World War era- “Volkswagen”
1948: West German Regeneration
• Control of West German Govt.
• Type 2- Commercial Vehicle
• Entry in US- “Victory Wagon”
6. HISTORY
• Volkswagen America (April 1955)
• Standard sales and service
• Type 1- VW Beetle
VW Canada:
• Canadian Motors Ltd (10 July 1952)
• Order of 12 vehicles, (3) model 1C, (3)11GS,
(2) 24A-M51, (1)21A, (1) 23A, (1) 22A and
one Ambulance.
• Exhibited in “Canadian National Exhib.”
• Volk. Plant on Scarboro's Golden Mile.
Volkswagen Expansion:
• Advertising campaigns by New York
advertising agency
• American exports, Innovative Advertising
• 1972 World Production Record
• Beetle, Squareback, VW Type 3 Notchback..
7. Volk’s Innovations Continues…
Volks. Passat (1973-77) Volks. Polo (1975-79) Volks. Golf (2000)
Volks. New Beetle 3rd Gen. Volks. Scirocco 6th Gen. Volk. Golf
8. Achievements
World Car of the Year:
• 2009 – Volkswagen Golf
• 2010 – Volkswagen Polo
• 2012 – Volkswagen Up!
• 2013 – Volkswagen Golf
European Car of the Year:
• 1992 – Volkswagen Golf
• 2010 – Volkswagen Polo
• 2013 – Volkswagen Golf
The Volkswagen Jetta TDI:
"Green Car of the Year" award
from Green Car Journal (2009).
2011, Volkswagen:
“The most IIHS Top Safety Pick”
award.
The Volkswagen Passat NMS:
“Motor Trend Car of the Year”
(2012).
The Volkswagen Jetta (world
record): The fastest hybrid car at
187 mph (2012).
The Volkswagen XL1: The most
fuel-efficient production car in the
world (2013).
9. OPERATIONS
A large international corporation in different worldwide markets and
countries.
Volkswagen is currently Europe's largest automaker.
For a long time, Volkswagen had market share over 20 percent.
In 2010, Volkswagen: record sales of 6.29 million vehicles, with its global
market share at 11.4%.
Volkswagen's core markets include Germany and China.
In 2008, Volkswagen : Third largest automaker in the world.
As of 2012, Volkswagen: Second largest manufacturer worldwide.
Volkswagen has aimed to double its US market share from 2% to 4% for
the year 2014.
Aiming to become, the world's largest car maker by 2018.
11. Worldwide Presence
Wolfsburg, Germany
Mexico
Slovakia
China
India
Indonesia
Russia
Malaysia
Brazil
Argentina
Portugal
Spain
Poland
Czech Republic
Bosnia
Herzegovina
South Africa
Home Country:
Host Countries:
VW Group’s Two Primary Divisions:
Automotive Division
Financial Services Division
Apt. 340 subsidiary companies.
Operations in 150 countries.
100 production facilities across 27
countries.
It holds a 19.9% non-controlling
shareholding in Suzuki.
Two major joint-ventures in China
FAW-Volkswagen and Shanghai
Volkswagen.
12. Volks. Chakan Plant in Pune
Plant Occupies 575 acres area.
Plant Investment Rs. 3800 Crore
by VIPL.
Production Capacity: 130,000 /
year.
Plant shared by SIPL
manufacturing Skoda Rapid.
Models Manufactured Includes:
• Volks. Polo
• Volks. Vento
• Volks. Passat
• Skoda Rapid
13. Volks. Chakan Plant in Pune
Sells products viz. Volkswagen
Group Sales India Pvt. Ltd. based
out of Mumbai.
Fan club: Volkswagen Fans Club
Community Website (24th march.
2012).
Volkswagen India appointed:
• Thierry Lespiaucq as its new
managing director from May 1,
2014.
• Mahesh Kodumudi, the president
and managing director of
Volkswagen India will now be the
group chief representative.