- The document analyzes a study conducted in Indonesia to identify green consumer profiles and behaviors. It aims to understand green purchasing segments and decisions.
- The study found that 56% of Indonesian consumers were green consumers. It identified moderate and high green consumer groups with different characteristics like gender, age, education and income levels.
- Green purchasing decisions are influenced by multiple factors like environmental concerns, health concerns and product recommendations rather than a single product attribute. Availability and prices also impact purchasing.
STATISTICAL ANALYSIS ON CONSUMER’S PERCEPTION TOWARDS CONSUMPTION OF GREEN PR...IAEME Publication
Global environmental problems are growing day-by-day and the concern about
environmental problems is also given importance by everybody. All environmental
problems are generated by human-beings. So, there is great need to identify the
consumers’ perception towards green products available in the society. The present
study was an attempt to have insights of the consumers’ perception towards the
consumption of green products using percentage analysis and ANOVA. The study
helps the entrepreneurs to understand the perception of the consumer and formulate
their strategies based on it. It further helps to sensitize the people towards
environmental issues and help them modify their behaviour accordingly to consume
green products and save the earth. A sample of 250 consumers who were using green
products has been covered in the study and the results were highlighted using
diagrams and tables.
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
This study examined factors that influence green purchase intentions in Pakistan. It hypothesized that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence green purchase intentions. Data was collected through surveys of 377 university students. Correlation and regression analyses found support for all hypotheses, showing these factors have significant positive relationships with green purchase intentions. Additionally, perceived price and quality was found to moderate the influence of organizational green image, environmental concern, and environmental knowledge on green purchase intentions. The study concludes price and quality competitiveness is important for driving green purchase intentions, especially among educated consumers.
The aim of this research is to understand the consumer behavior, attitude and usage
purposes of organic products in their daily life. The researcher was adopted survey
method to collect responses from 100 organic product consumers residing in Chennai city
of Tamil Nadu. The empirical results indicate that nine dimensions of usage purposes of
organic products were explored and the entire organic product consumers covered in this
survey are significantly classified into two groups such as, high users and moderate users
based on their attitude towards organic products consumption. To conclude, consumers
are advised to use more organic products due to health concern, and environmental
concern.
This document summarizes a research paper on consumer behavior towards eco-friendly products. The objectives are to investigate consumer attractiveness to eco-friendly FMCG products and their willingness to pay higher prices. It also aims to analyze how environmental concerns impact purchasing decisions and provide recommendations. The literature review discusses how increased environmental awareness has led to demand for greener products and eco-friendly consumption patterns. Some consumers are willing to pay more for eco-friendly options while others prefer cheaper alternatives. The study collected data through surveys to understand awareness and purchasing influences regarding green products.
A study on customer satisfaction level on green products with special referen...Dr. Linda Mary Simon
- The document summarizes a study on customer satisfaction with green products in Coimbatore district, India.
- It conducted a survey of 100 customers to assess their awareness and satisfaction with green products, willingness to purchase them, and willingness to pay more for them.
- The results found that 56% of customers were satisfied with green products they had used, 66% were aware of green products, 51% were willing to try green products always and 48% sometimes, 42% were willing to pay more always and 53% sometimes.
- Statistical tests like the Kolmogorov-Smirnov test were used to validate the data and determine appropriate tests for analysis.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
STATISTICAL ANALYSIS ON CONSUMER’S PERCEPTION TOWARDS CONSUMPTION OF GREEN PR...IAEME Publication
Global environmental problems are growing day-by-day and the concern about
environmental problems is also given importance by everybody. All environmental
problems are generated by human-beings. So, there is great need to identify the
consumers’ perception towards green products available in the society. The present
study was an attempt to have insights of the consumers’ perception towards the
consumption of green products using percentage analysis and ANOVA. The study
helps the entrepreneurs to understand the perception of the consumer and formulate
their strategies based on it. It further helps to sensitize the people towards
environmental issues and help them modify their behaviour accordingly to consume
green products and save the earth. A sample of 250 consumers who were using green
products has been covered in the study and the results were highlighted using
diagrams and tables.
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
This study examined factors that influence green purchase intentions in Pakistan. It hypothesized that organizational green image, environmental concern, environmental knowledge, and perceived product price and quality positively influence green purchase intentions. Data was collected through surveys of 377 university students. Correlation and regression analyses found support for all hypotheses, showing these factors have significant positive relationships with green purchase intentions. Additionally, perceived price and quality was found to moderate the influence of organizational green image, environmental concern, and environmental knowledge on green purchase intentions. The study concludes price and quality competitiveness is important for driving green purchase intentions, especially among educated consumers.
The aim of this research is to understand the consumer behavior, attitude and usage
purposes of organic products in their daily life. The researcher was adopted survey
method to collect responses from 100 organic product consumers residing in Chennai city
of Tamil Nadu. The empirical results indicate that nine dimensions of usage purposes of
organic products were explored and the entire organic product consumers covered in this
survey are significantly classified into two groups such as, high users and moderate users
based on their attitude towards organic products consumption. To conclude, consumers
are advised to use more organic products due to health concern, and environmental
concern.
This document summarizes a research paper on consumer behavior towards eco-friendly products. The objectives are to investigate consumer attractiveness to eco-friendly FMCG products and their willingness to pay higher prices. It also aims to analyze how environmental concerns impact purchasing decisions and provide recommendations. The literature review discusses how increased environmental awareness has led to demand for greener products and eco-friendly consumption patterns. Some consumers are willing to pay more for eco-friendly options while others prefer cheaper alternatives. The study collected data through surveys to understand awareness and purchasing influences regarding green products.
A study on customer satisfaction level on green products with special referen...Dr. Linda Mary Simon
- The document summarizes a study on customer satisfaction with green products in Coimbatore district, India.
- It conducted a survey of 100 customers to assess their awareness and satisfaction with green products, willingness to purchase them, and willingness to pay more for them.
- The results found that 56% of customers were satisfied with green products they had used, 66% were aware of green products, 51% were willing to try green products always and 48% sometimes, 42% were willing to pay more always and 53% sometimes.
- Statistical tests like the Kolmogorov-Smirnov test were used to validate the data and determine appropriate tests for analysis.
The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change, in general and has complex implications on the technological strategy of a company and on its product innovations, in particular.
In the last decades the uncontrolled impact of industrial activities on the natural
environment has created critical ecological concerns. The aggravation of phenomena like
climate change, ozone depletion, over exploitation of natural resources, air pollution, and
toxic wastes are harming the sustainable development of the planet and of the economic
system. For marketers, environmentalism has become a criterion influencing customer
purchase behaviour. Environmentally responsible consumption Follows & Jobber (2000)
emanated from criticism that the marketing concept ignored the impact of individual
consumption upon the society as a whole. Terms like green marketing and green
customer have evolved and a lot of work is being done to understand the awareness levels
of the customer, their attitudes towards the green products and their willingness to accept
and pay a premium for the green products.
Every year people living on the earth throw away enough garbage to cover a huge part of
the world. Most of the waste ends up in landfills which are very costly and which may
have a major impact on the environment and on the health of the people living on this
planet. Saving the environment has become a big issue in recent times. The messages are
being promoted as REDUCE, RE-USE and RECYCLE. The latest is that we can shop our
way to a healthier planet. Over the years, it is told to us that cool cars would make us free
and diet soda would make us popular. But there is some things money and advertising
can’t buy, and a clean environment is one of them. The hard fact is that global warming,
deforestation and other earthly ills cannot be solved by switching brands. It takes
resources to manufacture and transport all products, even those made from recycled
content. More often, it is greener to follow the old dictum: reduce, reuse, and recycle.
Even if the phrase 3Rs has been heard a thousand times before, but with the "green" word
now co-opted in the sales of services, the three R's are a phrase and a principle worth
reviving.
This study focuses on consumers and consumer behaviour in relation to environmental
friendly products. It starts from the assumption that environmental problems are closely
related to individual consumer behaviour, and that individual behaviour is one of the
major causes for the existing environmental problems. Without substantial changes, in
the long term these consumption practices present a serious threat to the environment and
to society as a whole.
The document summarizes a research study that examined factors influencing Chinese consumers' attitudes and purchase intentions towards green products. The study found that:
1) Environmental concerns, beliefs about the effectiveness of green products, and perceptions of green products' functional benefits positively influence consumers' attitudes.
2) Consumers' attitudes partially or fully mediate the influence of these factors on purchase intentions.
3) Awareness of government policy did not significantly impact attitudes or purchase intentions.
The study provides insights but has limitations due to its sample and geographic scope. Future research could explore attitudes across more cities and demographics and consider the impacts of knowledge and specific price levels.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Sefewu emmanuel selorm.consumer green behavior in ghanaian soft drink industryEmmanuel Sel. Sefewu
This document summarizes a research project examining consumer green behavior in the Ghanaian soft drink industry among Coca-Cola consumers. The research aimed to identify factors influencing consumer green behavior and the demographic profile of Coca-Cola consumers. It involved an online survey of 90 University of Winneba students. The research found that environmental knowledge, attitude, pro-environmental behavior and purchasing power were key factors influencing green behavior. It also found that Coca-Cola consumers were predominantly youthful females who have consumed Coca-Cola for over 10 years and view it positively. The research concluded consumers were willing to pay more for environmentally friendly products that promote health and ethics.
The document summarizes a study examining consumer preferences for green recyclable products. It identifies 12 variables that may affect consumer purchasing behavior. A questionnaire using a Likert scale was designed to measure attitudes on 9 of the variables. Discriminant analysis was used to analyze the data and differentiate consumers into two groups: buyers or non-buyers of green products based on the factors. The analysis identified key variables that influence whether a consumer purchases green recyclable products.
1. The document discusses social factors that influence young consumers' willingness to purchase green products, including influences from family, friends, peers, and social environments.
2. It also examines how green marketing activities and nonprofit/government efforts to promote green environments can shape positive consumer attitudes towards buying green products.
3. The use of eco-labels on green products is discussed as an important green marketing tool, though some research indicates eco-labels do not always directly translate to increased green purchasing behaviors.
This document summarizes a research paper presented at the 2013 WEI International Academic Conference in Istanbul, Turkey. The research paper examines the relationship between factors that affect green purchase intentions among consumers in Pakistan. Specifically, it analyzes the impact of environmental concern, social influence, self-image, and man-nature orientation on green purchase intention. The statistical analysis found that environmental concern did not impact green purchasing intention, while social influence, self-image, and man-nature orientation did influence green purchase intention. The document provides context on green consumerism and discusses relevant literature on green purchase intention and the factors analyzed in the research.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
Changing consumer behavior with respect to green marketingEyakub Ali
This document discusses a study on changing consumer behavior with respect to green marketing. As environmental awareness has increased, most customers now prefer greener products. Both marketers and consumers recognize the need to shift toward more environmentally friendly products and services. While initially more expensive, green options will prove cost-effective in the long run. The study will use a methodology that considers customers broadly and enables innovative, integrated branding with two-way communication and a focus on social responsibility.
Major project report organic food products IN WEST DELHIDeepanshu Bhatia
This chapter introduces organic food products and provides a definition of organic, noting that it refers to the way agricultural products are grown and processed without the use of most conventional pesticides and fertilizers and without antibiotics or growth hormones. It acknowledges there is no single definition of organic due to different standards across countries, but generally organic foods are minimally processed and do not contain artificial ingredients, preservatives or irradiation. The chapter aims to study consumer perceptions of organic food in West Delhi by addressing both organic and non-organic food consumers to understand their observations and perspectives towards organic food.
: Increasing environmental awareness among societies is motivating consumers to use green
cosmetic products. Green skincare products are the fastest growing sector in the worldwide market
compared with other green cosmetic products. However, compared with general cosmetic products,
the market share of green cosmetic products in Indonesia is relatively low. The present research
investigated consumers’ purchasing intentions toward green skincare products in Indonesia using
the pro-environmental reasoned action (PERA) model.
1. The document summarizes a study that examined consumers' purchasing behaviors and perceptions of environmentally harmful products.
2. The study investigated whether consumers' actions matched their attitudes towards seven environmentally sensitive products and whether their purchasing activities reflected their views of the products' environmental impacts.
3. The results showed inconsistencies between consumers' environmental concerns and purchasing behaviors, and that consumers in Hong Kong did not see individual purchasing decisions as a way to help the environment.
This study examined the influence of past environmentally-friendly behavior, peer influence, and green apparel knowledge on organic clothing purchases among Indian youth. A survey of 889 college students in three cities found that peer influence and green apparel knowledge had no significant impact on organic clothing purchases. However, past environmentally-friendly behavior was found to positively influence organic clothing purchases. The study was limited to Indian youth and did not examine other consumer segments.
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
Consumers Buying Trend on No Plastic Bags Campaign at Shopping Mall In Malacc...inventionjournals
A questionnaire of consumers buying trends on no plastic bags campaign at shopping mall in Malacca City (Aeon Mall, Tesco stores and Giant Food Stores) has been used to examine the consumers buying trends and evaluate customers behaviors on this campaign. The results of this study used to improve performance of the related industries and marketers. The study gathers a questionnaire survey from 215 customers and employs a semi-structured interview with the relevant stakeholders. A descriptive statistical analysis as well as correlations analysis has been performed using SPSS version 22. The analysis includes an investigation into how much the consumer’s perception on this campaign. The study assumes its own criteria in deciding effectiveness of the campaign. If the person who take plastic bags and pay the levy is 75% or more, then the program can be considered as effective. If the percentage is 50% or only slightly more than 50%, we considered the tax was not very effective. If it is below 50%, the tax is not efficient. Limitations of study observe that can only during a purchase transaction. In this analysis, we did not get to capture motives of consumers in their participations in the program of, "No Plastic Bag". However, the selection of the method of observation reflects actual behavior of consumers in making purchases and thus actual decision involving the use of plastic bags can be directly observed. The study has its limitations. As the method of obtaining data is through observation and survey, some variables represent actual behavior of consumers while some others are information recorded based on observation.
This document summarizes a study on eco-labeling practices in consumer goods in Bangladesh. The study found that eco-labeling is growing in response to increased environmental awareness and the emergence of green markets. Survey results showed that some consumers consider environmental impacts and look for eco-labels when shopping. However, there is still a gap between eco-labeling policies and practices in Bangladesh. The document recommends raising consumer awareness, encouraging voluntary environmental initiatives, using environmental appeals in advertising, and better integrating environmental justice and ecosystem services into eco-labeling programs.
This document provides an overview and review of green marketing and consumers' buying behavior related to green products. It begins with definitions of green marketing as the promotion of environmentally friendly products and discusses how consumers are increasingly concerned with sustainability and environmental issues, opening opportunities for companies promoting eco-friendly products. The document then reviews the green marketing process and key aspects like the external and internal 7Ps (product, price, place, etc.) and how they can lead to sustainability goals. It concludes with "golden rules" of green marketing, emphasizing the importance of educating customers about environmental issues and being genuinely sustainable throughout a company's practices.
The aim of the study that consumer‟s perception towards green products relates to its health aspects. The present study shows that consumers are having more conscious about health so they are willing to purchase the green products. The research findings of this study implies that should environmental consciousness , product quality, no preservatives, health conscious and price of green products will make consumers will be more likely to have purchase behavior of green products. Consumers in Madurai are highly concerned about the environment should be the first target segment for green product marketers. When consumers get health conscious and awareness about green products is positive they display higher concern for environment and probably make more steps to reduce the impact of environment.
The document summarizes a research study that examined factors influencing Chinese consumers' attitudes and purchase intentions towards green products. The study found that:
1) Environmental concerns, beliefs about the effectiveness of green products, and perceptions of green products' functional benefits positively influence consumers' attitudes.
2) Consumers' attitudes partially or fully mediate the influence of these factors on purchase intentions.
3) Awareness of government policy did not significantly impact attitudes or purchase intentions.
The study provides insights but has limitations due to its sample and geographic scope. Future research could explore attitudes across more cities and demographics and consider the impacts of knowledge and specific price levels.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
Sefewu emmanuel selorm.consumer green behavior in ghanaian soft drink industryEmmanuel Sel. Sefewu
This document summarizes a research project examining consumer green behavior in the Ghanaian soft drink industry among Coca-Cola consumers. The research aimed to identify factors influencing consumer green behavior and the demographic profile of Coca-Cola consumers. It involved an online survey of 90 University of Winneba students. The research found that environmental knowledge, attitude, pro-environmental behavior and purchasing power were key factors influencing green behavior. It also found that Coca-Cola consumers were predominantly youthful females who have consumed Coca-Cola for over 10 years and view it positively. The research concluded consumers were willing to pay more for environmentally friendly products that promote health and ethics.
The document summarizes a study examining consumer preferences for green recyclable products. It identifies 12 variables that may affect consumer purchasing behavior. A questionnaire using a Likert scale was designed to measure attitudes on 9 of the variables. Discriminant analysis was used to analyze the data and differentiate consumers into two groups: buyers or non-buyers of green products based on the factors. The analysis identified key variables that influence whether a consumer purchases green recyclable products.
1. The document discusses social factors that influence young consumers' willingness to purchase green products, including influences from family, friends, peers, and social environments.
2. It also examines how green marketing activities and nonprofit/government efforts to promote green environments can shape positive consumer attitudes towards buying green products.
3. The use of eco-labels on green products is discussed as an important green marketing tool, though some research indicates eco-labels do not always directly translate to increased green purchasing behaviors.
This document summarizes a research paper presented at the 2013 WEI International Academic Conference in Istanbul, Turkey. The research paper examines the relationship between factors that affect green purchase intentions among consumers in Pakistan. Specifically, it analyzes the impact of environmental concern, social influence, self-image, and man-nature orientation on green purchase intention. The statistical analysis found that environmental concern did not impact green purchasing intention, while social influence, self-image, and man-nature orientation did influence green purchase intention. The document provides context on green consumerism and discusses relevant literature on green purchase intention and the factors analyzed in the research.
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in this way.
Green Marketing Practices: A Retailer's Perspectiveijtsrd
The main interest all over the global is to protect environment. International evidence indicates humans are worried about the surroundings and are changing their behavior. Due to this, green advertising has emerged which speaks for growing marketplace for sustainable and socially accountable services and products. The main objective is to find the factors influencing the attitude of retailers towards green marketing practices. Factors identified may be inter-related but not independent. Hence, the objective is also to group these factors based on the commonalities and name it accordingly. Second objective is to measure the attitude of retailers towards green marketing practices by using Cluster analysis technique which is justified using ANOVA. Survey was conducted and the retailers are asked to opine about the factors influencing their attitude towards green marketing practices. The opinion is obtained for twenty-two statements which are related to the factors influencing the attitude of retailers towards green marketing practices by adopting scaling technique, namely, Likert Five Point Scale. A multi-variant statistical technique called factor analysis is applied. In this Principle factor method with orthogonal varimax rotation is used to group the related factors and also other relevant statistical methods are used for data analysis. From the results it is observed that 5 factors were identified. Viz., Awareness creation on green practices and waste reduction, Make employees and customers familiar with green products, Application of Energy Saving Products, Adoption of Green Technology, Recycling of Waste and 3 clusters were formed such as Energy Savers, Awareness Creators, and Green Motivators. Ashok. M. V | Dr. Richa Bhalla"Green Marketing Practices: A Retailers Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd10878.pdf http://www.ijtsrd.com/management/marketing-management/10878/green-marketing-practices-a-retailers-perspective/ashok-m-v
Changing consumer behavior with respect to green marketingEyakub Ali
This document discusses a study on changing consumer behavior with respect to green marketing. As environmental awareness has increased, most customers now prefer greener products. Both marketers and consumers recognize the need to shift toward more environmentally friendly products and services. While initially more expensive, green options will prove cost-effective in the long run. The study will use a methodology that considers customers broadly and enables innovative, integrated branding with two-way communication and a focus on social responsibility.
Major project report organic food products IN WEST DELHIDeepanshu Bhatia
This chapter introduces organic food products and provides a definition of organic, noting that it refers to the way agricultural products are grown and processed without the use of most conventional pesticides and fertilizers and without antibiotics or growth hormones. It acknowledges there is no single definition of organic due to different standards across countries, but generally organic foods are minimally processed and do not contain artificial ingredients, preservatives or irradiation. The chapter aims to study consumer perceptions of organic food in West Delhi by addressing both organic and non-organic food consumers to understand their observations and perspectives towards organic food.
: Increasing environmental awareness among societies is motivating consumers to use green
cosmetic products. Green skincare products are the fastest growing sector in the worldwide market
compared with other green cosmetic products. However, compared with general cosmetic products,
the market share of green cosmetic products in Indonesia is relatively low. The present research
investigated consumers’ purchasing intentions toward green skincare products in Indonesia using
the pro-environmental reasoned action (PERA) model.
1. The document summarizes a study that examined consumers' purchasing behaviors and perceptions of environmentally harmful products.
2. The study investigated whether consumers' actions matched their attitudes towards seven environmentally sensitive products and whether their purchasing activities reflected their views of the products' environmental impacts.
3. The results showed inconsistencies between consumers' environmental concerns and purchasing behaviors, and that consumers in Hong Kong did not see individual purchasing decisions as a way to help the environment.
This study examined the influence of past environmentally-friendly behavior, peer influence, and green apparel knowledge on organic clothing purchases among Indian youth. A survey of 889 college students in three cities found that peer influence and green apparel knowledge had no significant impact on organic clothing purchases. However, past environmentally-friendly behavior was found to positively influence organic clothing purchases. The study was limited to Indian youth and did not examine other consumer segments.
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
Consumers Buying Trend on No Plastic Bags Campaign at Shopping Mall In Malacc...inventionjournals
A questionnaire of consumers buying trends on no plastic bags campaign at shopping mall in Malacca City (Aeon Mall, Tesco stores and Giant Food Stores) has been used to examine the consumers buying trends and evaluate customers behaviors on this campaign. The results of this study used to improve performance of the related industries and marketers. The study gathers a questionnaire survey from 215 customers and employs a semi-structured interview with the relevant stakeholders. A descriptive statistical analysis as well as correlations analysis has been performed using SPSS version 22. The analysis includes an investigation into how much the consumer’s perception on this campaign. The study assumes its own criteria in deciding effectiveness of the campaign. If the person who take plastic bags and pay the levy is 75% or more, then the program can be considered as effective. If the percentage is 50% or only slightly more than 50%, we considered the tax was not very effective. If it is below 50%, the tax is not efficient. Limitations of study observe that can only during a purchase transaction. In this analysis, we did not get to capture motives of consumers in their participations in the program of, "No Plastic Bag". However, the selection of the method of observation reflects actual behavior of consumers in making purchases and thus actual decision involving the use of plastic bags can be directly observed. The study has its limitations. As the method of obtaining data is through observation and survey, some variables represent actual behavior of consumers while some others are information recorded based on observation.
This document summarizes a study on eco-labeling practices in consumer goods in Bangladesh. The study found that eco-labeling is growing in response to increased environmental awareness and the emergence of green markets. Survey results showed that some consumers consider environmental impacts and look for eco-labels when shopping. However, there is still a gap between eco-labeling policies and practices in Bangladesh. The document recommends raising consumer awareness, encouraging voluntary environmental initiatives, using environmental appeals in advertising, and better integrating environmental justice and ecosystem services into eco-labeling programs.
This document provides an overview and review of green marketing and consumers' buying behavior related to green products. It begins with definitions of green marketing as the promotion of environmentally friendly products and discusses how consumers are increasingly concerned with sustainability and environmental issues, opening opportunities for companies promoting eco-friendly products. The document then reviews the green marketing process and key aspects like the external and internal 7Ps (product, price, place, etc.) and how they can lead to sustainability goals. It concludes with "golden rules" of green marketing, emphasizing the importance of educating customers about environmental issues and being genuinely sustainable throughout a company's practices.
The aim of the study that consumer‟s perception towards green products relates to its health aspects. The present study shows that consumers are having more conscious about health so they are willing to purchase the green products. The research findings of this study implies that should environmental consciousness , product quality, no preservatives, health conscious and price of green products will make consumers will be more likely to have purchase behavior of green products. Consumers in Madurai are highly concerned about the environment should be the first target segment for green product marketers. When consumers get health conscious and awareness about green products is positive they display higher concern for environment and probably make more steps to reduce the impact of environment.
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
article 1 July -2017 A conceptual study on geen marketing towars organic prod...Educational
Research Paper
Impact Factor: 4. 695
Peer Reviewed & Indexed Journal
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
International Journal of Management and Social Science Research Review, Vol-1, Issue – 37, July -2017 Page 112
A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS
Uma K
This document provides an overview of organic food consumption in India. It discusses the growing organic food market in India, which is currently worth USD 129.3 million. The demand for organic food is increasing rapidly in India, driven by factors like the growing export market, government support, organized retail expansion, and rising health consciousness among consumers. However, high organic food prices, lack of supply chain infrastructure, and certification barriers pose challenges to the industry's growth. The document also reviews literature on consumer behavior and values related to organic food purchases.
This document summarizes a case study on consumption trends of organic produce among teenagers and parents in the Philippines. It found that most respondents were middle class and knew the difference between organic and inorganic farming. While organic produce is more expensive, most parents said they would still buy it once familiar with its health benefits. Mass media like TV, radio and newspapers most influenced parents' decisions to purchase organic. The study aims to promote organic farming and educate consumers on its benefits.
A Study on Consumers Behavior towards Organic Food Products in Coimbatore Cityijtsrd
This study examined consumers' behavior toward organic food products in Coimbatore City, India. A survey of 60 consumers found that 52% had a moderate level of behavior toward organic products, 35% had a high level, and 13% had a low level. The majority of consumers were aged 25-35, female, professionals, from nuclear families earning Rs. 35,001-45,000 annually. Most purchased fruits and vegetables, citing health as the main factor, and learned about organic products from friends/family. There was a significant difference found between consumers' behavior and their age, family income, occupation, and perception of product quality. The study recommends increasing awareness, training farmers, improving infrastructure, packaging, marketing,
Green Marketing in Developing Country: Should it be Socially-or Psychological...Conferenceproceedings
This document is an abstract for a research paper presented at the 6th International Scientific Conference on Applied Sciences and Engineering in 2016. The paper examines what motivates consumers in developing countries like Indonesia to purchase green products. Through a survey of 150 customers of The Body Shop, the researchers found that while Indonesian consumers are aware of environmental impacts, this awareness does not strongly motivate them to buy green. In contrast, consumers' ecological knowledge better predicted green purchases. However, Indonesian consumers generally lacked ecological knowledge. The researchers also found that collectivist cultural values had no significant impact on green purchasing behavior. Customers were more motivated by personal benefits than social influences. The study was limited by focusing only on middle-to-high income customers.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
This document summarizes a study on consumer behaviour for green products. It describes how the study used various methodologies, including observing participants choosing milk in a retail shop, interviewing them about their choices, and having them fill out a questionnaire about purchasing organic food. It defines green marketing and outlines criteria for a product to be considered green, such as being made from renewable resources, reusable, recyclable, and biodegradable. It also provides details about the study, which analyzed whether urban and non-metro Indian consumers would be interested in eco-labeled apparel given little prior research. References on influences of environmental labels and analyses of consumer reactions to green strategies are also included.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
GREEN MARKETING - AN ANALYSIS OF CONSUMER BEHAVIOUR TOWARDS GREEN PRODUCTSTanushree Bhowmick
This paper was presented in the Ist International Conference on Business & Information Management (ICBIM), 2012, organized by NIT, Durgapur. This is basically a research paper aiming to contribute towards the growing ecological concern that most marketers want to address these days. It also tries to unveil consumer behaviour towards the purchase and consumption of eco-friendly products.
This document is a research paper analyzing consumer buying behavior related to sustainable products. It discusses conducting an online survey of 270 undergraduate students in Finland to understand their awareness, attitudes, and opinions regarding sustainable consumption and green brands in the food and beverage industry. The paper presents the methodology, sample selection, data collection process, and provides analytical results from the survey including demographic information and respondents' views on various statements related to sustainable purchasing behaviors.
This document describes an empirical study conducted on consumer preferences and attitudes towards green packaging of foods and beverages in India. The study utilized both qualitative and quantitative research methods. For the qualitative research, historical data and artifacts were analyzed to understand the reasons governing consumer behavior. Based on this, 11 independent variables that may impact consumer preferences were identified.
A questionnaire with 44 questions was then developed and distributed online to 151 respondents in tier 1 and 2 cities to collect primary quantitative data. The data was analyzed to measure the impact of the identified variables on consumer attitudes and preferences. Key findings included that consumer attitude is highly dependent on environmental concern, perceived consumer effectiveness, and governmental laws and policies. Consumer preference was found to highly depend on price,
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
The document discusses green marketing and provides examples. It defines green marketing as marketing products and services that are presumed to be environmentally safe. It then gives characteristics of green products and discusses the need for green marketing from both business and consumer perspectives. The document also outlines some challenges in green marketing and provides strategies companies can take to effectively market green products. Finally, it analyzes trends in green marketing in India and provides cases of companies adopting green marketing strategies.
The document discusses a study on green marketing and its impact on Indian youth. It aims to understand youth awareness, perception and attitudes toward green campaigns, and the effect on purchasing behavior. A survey of 40 youth in Dombivli, India found high environmental awareness but less knowledge of green marketing. Respondents believed individuals and government should promote it. While skeptical of product claims, youth said environmental safety influences buying and most would purchase green in the future. They are willing to pay more to preserve the environment. The study concludes youth are receptive to green marketing and companies have an opportunity by providing innovative sustainable products.
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IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GREEN BUSINEES MARKET SHARE IN INDONESIA
1. CISAK 2013 – 224
Identification of Green Consumer Profile and
Behavior in Order to Increase Green Business
Market Share in Indonesia
Khaira Al Hafi
Industrial Engineering Department, Universitas Indonesia,
Kampus UI Depok, Jawa Barat, Indonesia, 16424
khaira.al@ui.ac.id
Abstract. Indonesia’s long term development plan (2005-2015) claimed goal of “Green Indonesia”. This vision has also bees stated in
the 2010-2014 Medium-Term Development Plant that contains spesific rules and objectives related to sustainable development and
management of natural resources and environment. However, in order to develop industrial and friendly-environment business which
is not only depend on direct supporting from government, industry and business should have an understanding of green consumer
comprehensively. This study aims to identify the segment of purchaser of green consumer and understand green consumer’s behavior
in Indonesia. By using self-administered questionaire and non probability sampling, researchers found that : decision of purchasing
green products is not caused by only one product atribute, each category of product has spesific green features that influences
consumer purchasing decision, and most consumers does not know in ditail how the green company actually implemented green
decision despite they considers that is important for the company to adopt green manufacturing system and campaign.
Keywords: attribute, consumer, green, marketing, product
A. INTRODUCTION
Affecting both in field of services and manufacturing, in
order do meet the needs of consumers with variety of products,
Industrial and business expansion has initiated the opponent
result : consumer unrest around the world. Thats fact occured
due to the impact of product proliferation on the environment
can threaten the existence of the population. According to
Grewal et al [1], society has become anxious and scared when
they saw the growing of waste produced, especially in developed
countries. The waste can be produced both from factory’s
process and waste from consumer product package. Both of
them are generally difficult to recycle. Meanwhile, in developing
countries, the main concerns are the amount of waste due to the
lack of technology on processing product factories and the lack
oof method for disposal purposes.
Alibeli [2] studied that discussion of environmental issues in
developed countries has been initiated since the 1990s which
states that the habits and purchasing behavior of today's
consumers are directed to the issue of environmental
preservation. According to Shrum et al [3], in the United States,
several studies polls consistently show that a majority of
Americans see themselves as people who are environmentalists.
Other study conducted by a polling organization, pointed to Fraj
et al [4] , Roper Organization showed that the segments most
"green" among consumers has doubled in the period 1990 to
1993. In another poll in 1990 by an advertising agency, Walter
Thompson points to the fact that 82% of respondents noted that
they would pay at least 5% more for environmental-friendly
products, up about 49% from the previous year. Fraj also show a
recent research conducted by Advertising Age magazine that
held by Yankelovich Clancy Shulman. They found that 70% of
the respondents mentioned the decision of purchasing a product
or brand has been influenced by regular eco-friendly messages in
advertising apart from the label and packaging products.
Meanwhile, Indonesia, as a developing country that still has
been spurring economic growth, is currently using a large
amount of natural resources that are still polluting the
environment and lead waste from both industrial and domestic
activities. This is evidenced by the position of Indonesia is still
under the criteria of green economy with a Human Development
Index (HDI) 6.17 and Ecological Footprint 1.2. Therefore, it
should take into account applying the concept of sustainable
consumption and production (Sustainable Consumption and
Production / SCP) and the green economy in the context of a
pro-poor, pro-jobs, pro-growth and pro-environment.
Actually Indonesia’s commitment to support the implementation
of a green economy is shown with a variety of policies.
2. CISAK 2013 – 224
According to Environment Minister, Balthasar Kambuaya
when opening the 10th Conference of Asia Pacific Roundtable
for Sustainable Consumption and Production (APRSCP) in
Yogyakarta from 9-11 November 2011, Indonesia has
implemented a green industrial policy such as program 3R
(Reduce, Reuse, Recycle) , supervision of environmental-
friendly industrial raw materials, cleaner production,
campaigning balance exploration of natural forest,keeping the
water from pollution, and energy efficiency.
However, in order to develop industrial and business-friendly
environment independently, businessman must have an
understanding of demand or market orientation. Kim [5] studied
that for more than four decades, market-oriented corporate
strategy is viewed by academics and practitioners as a key pillar
to achieve superior performance in both manufacturing and in
service companies. Do Paco et al [6] also studied that the
marketing concept states that in order to achieve organizational
goals such as increasing market share and profitability, the most
influencing factor are ability of the company in determining the
needs and wants of target markets and satisfy them with more
effective and efficient process than its competitors Therefore, to
obtain a comprehensive understanding , required research and
studies of market segmentation and demographic profile in
Indonesia related to green and non green consumers.
B. ANALYSIS
1. Methodology
This study used a non-probability sampling as prochedure for
gathering primary data. Cooper and Schlinder [7] defines a non-
probability sampling as the sample size determination procedure
in which each member of a research target population does not
have the same opportunities to be selected as the sample. This
procedure is appropriate because the target respondents surveyed
must meet certain criteria that are relevant to the research
undertaken.
The population was urban communities scattered in several
major cities in Indonesia such as Padang, Batam, Jakarta,
Bandung, Surabaya, Yogyakarta and Makassar. Deployment
questionnaire is done online through social media : yahoo group
mailing list, facebook, google + and online media in two
directions: skype. The number of samples taken are 610
samples. The number of samples being measured has exceeded
the minimum number of respondents in studies using non
probability analysis according to Hair et al [8]
2. Types and Sources of Data
The data used in this study were obtained directly from
respondents which is relevant to the research, therefore the type
of data to be processed is the primary data. Primary data was
choosed because of its proximity to the real facts and the height
control that can be taken to avoid error at the time of data
gathering
3. Data Gathering procedures
The survey was conducted by using the instrument of self
administered questionnaire containing: a brief description of the
research being carried out, questionnaire filling procedure, risks
and benefits of participation, and willingness statement to
participate in the study.
After a brief introduction of research, on the issue of
environmental preservation and knowledge of green products,
respondents were asked to give his opinion on the overall
variables in the study. Respondents were asked to give a
statement regarding the intention to purchase green products for
green identify purchasers. Respondents were asked to respond to
all questionnaire items without leaving the items that can not be
responded.
C. RESULT
Fig. 1. Percentage of Green Consumer and non Green Consumer in
Indonesia
56%
44%
Green
Consumer
Non Green
Consumer
3. CISAK 2013 – 224
1. Non Green Consumer Data
Fig. 2. The reason why customer does not have enough willingness to
purchase green product
2. Green Consumer Data
a. Moderate Green Consumer Data
Fig. 3. The percentage of Moderate Green Consumer’s Gender
Fig. 4. The percentage of Moderate Green Consumer’s Age
Fig. 5. The percentage of Moderate Green Consumer’s Education
Fig. 6. The percentage of Moderate Green Consumer’s Income
Fig. 7. The reasons purchasing green products
b. High Green Consumer Data
Fig. 8. The percentage of High Green Consumer’s Gender
51%
26%
14%
9%
I got a little bit of information about
various kind of green product offered
Variant of green product is difficult to
be found
Green product has not been available
around me
Price of green product is too
expensive
58% 42%Gender
Man Woman
51% 24% 25%Age
18-35 years 36-45 years
46-65 years
8% 39% 7% 46%Education
Magister Bachelor
Diploma High School
17% 37% 35% 11%Income
0-Rp 1 million
Rp 1 million - Rp 5 million
Rp 5 million - Rp 15 million
> Rp 15 million
40% 17% 15%Reasons
I do care upon environment issue
I just try it
I care upon health of mine and my family
53% 47%Gender
Man Woman
4. CISAK 2013 – 224
Fig. 9. The percentage of High Green Consumer’s Age
Fig. 10. The percentage of High Green Consumer’s Education
Fig. 11. The percentage of High Green Consumer’s Income
Fig. 12. The reasons purchasing green products
Fig. 13. The situatuions that affect purchasing decison for green products
Fig. 14. Constraint on purchasing green product
35% 23% 42%Age
18-35 years 36-45 years 46 - 65 years
9% 26% 8% 57%Education
Magister Bachelor Diploma High School
14% 31% 39% 16%Income
0-Rp 1 million
Rp 1 million - Rp 5 million
Rp 5 million -Rp 15 million
> Rp 15 million
45% 9% 7%Reasons
I do care
I just try it
I care upon health of mine and my family
39%
15%
10%
When I am at shop or
supermarket and I see green
product
When I get information
about their availability from
mass media
When I get some
recommendation to buy it
from friends or family
24%
28%
24%
26%
26%
17%
25%
26%
21%
37%
21%
27%
28%
29%
26%
18%
22%
25%
29%
28%
28%
24%
22%
29%
22%
21%
26%
28%
26%
31%
18%
17%
16%
19%
13%
18%
15%
18%
14%
19%
Paper
Fruit/vegetable
Electronic
Car/motor cycle
Health care & cosmetic
Snack & packages
Meat/fish
Office tools
Clothes
Home Furnitures
Price of green product is too expensive
Green product is difficult to be found
Product review is the same with conventional product
I do not need these green product
5. CISAK 2013 – 224
Fig. 15. The level of important : companies must produce green product
and use green manufacturing as well
Fig. 16. Attribute of Green Company associated by green consumer
Table 1. Knowledge about green inisiative conducted by Indonesia Companies
Attributes
Unile
ver
(%)
Toyota
(%)
Sinar
Mas
(%)
Marth
atilaar
(%)
Intel
(%)
Bio
far
ma
(%)
Ne
stle
(%
)
I do not have
any idea that
this company
is a green
company
79.15 74.11 89.34 75.89 77.76
79.
10
74.
87
I knew that
this company
is a green
company,
still I do not
know in
ditail their
green
inisiative 10.06 7.86 6.67 7.56 8.56
6.2
3
7.4
4
This
company
is selling
green
product 3.24
8.89 1.32 8.79 6.84
7.5
5
9.9
7
This
company
adopted
environme
nt-friendly
production
system and
manufactur
ing process 3.44 5.56 1.44 6.67 4.44
3.6
7
5.5
9
This
company
conducted
any green
campaign 3.20 3.58 1.23 1.09 2.40
3.4
5
2.1
3
D. DISCUSSION
1. Green consumers is divided into High Green Consumer who
purchase green products based on his choice at three custom
parameter: most of the purchased products are green products,
buying many green products, or they have purchased green
products periodically. Moderate Green consumer is the
consumer who have purchased green products but have not
bought it periodically.
2. High Green Consumers are more committed and proactive in
purchasing, green product. They also have a better
understanding of green product, and concern on the
environmental and health problems as a major factor supporting
the purchase decision. Moderate Green Consumer make a
decision the first time to buy green product, largely driven by
curiosity. High Green Consumer is also older age, more
educated and higher income than moderate green consumers..
3. Green products does not automatically guarantee a purchase
decision. While in the store / supermarket, 41% green product
consumers compare prices with conventional products based on
various perspectives such as health benefit (70%) and quality
(66%).
4. Most high green consumer make purchasing decisions when
viewing the product information whereas the moderate consumer
green did it by the recommendation of family / friends.
5. 93% of consumers recommend that a company must
immediately transformed into a green company. However, on
the other hand the majority of respondents were not aware or can
11%
43%
46%
Not important
Less important
Important
47%
56%
83%
the company shows
transparancy about risk of
product usage
the company pay attention
upon environment issue
the company uses
environmental-friendly
production system and…
6. CISAK 2013 – 224
not recall green company policy initiatives that have made
before (the source of the company's website)
a. Nestle [9] has been committed in producing green
products: Naturnes (products with a composition of 100%
organic) and the latest Nestle packaging uses 25% of ingested
plastic that can be recycled.
b. Unilever [10] has adopted green manufacturing system
in order to reduce water usage into 63% on each ton of
production and 39% reduction in CO2 emissions per ton of
production.
c.Intel [11] has undertaken various green campaigns
including: the Climate Savers Computing Initiative and plug in
to recycling campaign. Intel also has built cooperation with
environmental organizations like Green Greed and the Chicago
Climate Exchange.
d.Toyota [12] has built a supply system that promotes
energy efficiency for the entire network of factories throughout
the world.
e. Marthatilaar [13] campaign for a product with the
original organic composition.
f. Sinar Mas [14] has been campaigning for forest
rehabilitation program that has been done in Riau and East
Kalimantan.
6. Prices, Availability in the market, and the lack of instructions
on the green product is a major obstacle that inhibits green
product purchasing decisions.
7. the most Green company attribute associated in the minds of
consumers is companies that have adopted green production
systems and the companies that are doing green campaign as
part of a company's CSR policy.
D. REFERENCES
[1] Grewal, Dhruv and Levy, Michael, 2010.”Marketing”.McGraw Hill
International Edition New York, USA
[2] Alibeli, Madalla A.2009.”Environmental Concern : A Cross National
Analysis”, Journal of International and Cross-Cultural Studies, Volume 3,
1-10
[3] Shrum,L.J.Mcarty,.John A, Lowrey.Tina M (1995).”Buyer Characterictics
of the Green Consumer and Their Implication for Advertising Strategy”.
Journal of Advertising, Vol.XXIV,Number 2, 71-82
[4] Fraj,Elena and Martinez, Eva.2006.”Influence of personality on ecological
consumer behavior”. Journal of Consumer Behavior 5, 167-181
[5] Kim, Yeonshin.2005. “Antecedents of Green Purchase Behavior : An
Examination of Collectivism, Environmental Concern, and PCE”,
Advances in Coonsumer Research Volume 32, 592-599
[6] Do Paco, Armina M. Finisterra, Raposo, Mario Lino Barata, and Filho,
dan Walter Leal, 2009, “Identifying the green consumer: A segmentation
study”, Journal of Targeting, Measurement and Analysis for Marketing,
Vol. 17, 1, 17-25.
[7] Cooper, Donald R. dan Schindler, Pamela S. 2008, “Business Research
Methods”, McGraw Hill International Edition, New York, USA.
[8] Hair et al., “Multivariate Analysis”, Pearson Global Edition, Saddle River,
New Jersey, USA.
[9] (2013) The Nestle website. [Online]. Available: http://www.nestle.com/
[10] (2013) The Unilever website. [Online]. Available :
http://www.unilever.com/
[11] (2013) The Intel website. [Online]. Available: http://www.intel.com/
[12] (2013) The Toyota website. [Online]. Available: http://www.toyota.com/
[13] (2013) The Marthatilaar website. [Online]. Available:
http://www.marthatilaar.com/
[14] (2013) The Sinar Mas website. [Online]. Available:
http://www.sinarmas.com/