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Brand ppt

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anjaliDeshmukh26

A brand is a name, symbol or design that identifies a company's products and differentiates them from competitors. It creates an emotional connection with customers. Developing a strong brand identity involves defining key brand elements like the name, promise, personality and visual style. Building a brand takes careful planning and consistency across all communications to create memorable and positive associations over time.

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Presented by Ms.Anjali J.Jadhav(Deshmukh) Shri shivaji Institute of Engineering and Management Studies Seminar on BRAND
BRAND
What is Brand? ,[object Object],[object Object]
What a brand means to common person ? ,[object Object],[object Object]
Brand Name Words, letters, or symbols that make up a name used to identify and distinguish the firm’s offerings from those of its competitors.
[object Object],[object Object],[object Object],[object Object],Brand Strategy
Co-Branding ,[object Object],[object Object],[object Object],[object Object]
National Brand products that carry the name of the manufacturer ie.Amul ie. Haldiram
Private Brand products that carry the name of the seller, not the manufacturer ie. Shopper’s Stop ie. Westside
Generic Name Brand A brand name over which the original owner has lost exclusive claim because all offerings in the associated class of products have become generally known by the brand name (usually that of the first or leading brand in that product class). ,[object Object],[object Object]
What is Brand Identity? ,[object Object],[object Object],[object Object],[object Object]
Key Brand Elements ,[object Object],[object Object],[object Object],[object Object]
Brand Building
How much does it cost? ,[object Object],[object Object],[object Object]
Branding Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object]
Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object]
Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object]
Branding Steps (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to building successful brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to building successful brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thums up Pepsi Coco cola ,[object Object],[object Object],[object Object],[object Object],“ Test the thunder ” ” Yeh hai youngistaan meri jaan” ’’ Thanda Matlab Coca-Cola’’
Conclusion: ,[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Brand ppt

  • 1. Presented by Ms.Anjali J.Jadhav(Deshmukh) Shri shivaji Institute of Engineering and Management Studies Seminar on BRAND
  • 3.
  • 4.
  • 5. Brand Name Words, letters, or symbols that make up a name used to identify and distinguish the firm’s offerings from those of its competitors.
  • 6.
  • 7.
  • 8. National Brand products that carry the name of the manufacturer ie.Amul ie. Haldiram
  • 9. Private Brand products that carry the name of the seller, not the manufacturer ie. Shopper’s Stop ie. Westside
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.