An example of a corporate logo and product logo design process from start to finish. Including sketches, version, color options and branding.

1. B R A N D I N G P R O C E S S
L O G O D E S I G N

2. C O N T E N T S
Branding Process
Product Logos
Brand Status

3. B R A N D I N G P R O C E S S
B R A N D I N G P R O C E S S
CREATIVE
BRIEF
Logo
Sketches
What is the
branding goal?
Absorb
research and
inspiration
Feedback
Logo Concepts
Sketches to
digital art
Logo type
treatments
Logo
Treatments
Feedback
Color
Variations
Explore color
palettes
Feedback
Final Logo
Artwork
Branding Style
Guide

4. C R E A T I V E B R I E F
B R A N D I N G P R O C E S S
Branding Q&A
Industry research
Trend analysis
Mind Mapping
Mood Boards

5. L O G O S K E T C H E S
B R A N D I N G P R O C E S S
Logo mark

6. L O G O C O N C E P T S
B R A N D I N G P R O C E S S

7. L O G O C O N C E P T S
B R A N D I N G P R O C E S S

8. L O G O C O N C E P T S
B R A N D I N G P R O C E S S

9. L O G O C O N C E P T S
B R A N D I N G P R O C E S S
Selected Logo Concept

10. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S

11. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S

12. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
Selected Logo
Treatment

13. C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S

14. C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S

15. Geometry and proportion Vector path edits
F I N A L L O G O A R T W O R K
B R A N D I N G P R O C E S S
LOGO
.EPS
LOGO
.JPG
LOGO
.PDF
LOGO
.PNG
Convert different logo filesFinal logo in RGB and CMYK

16. P R O D U C T L O G O S

17. P R O D U C T L O G O D E S I G N
B R A N D I N G P R O C E S S
Added power symbol

18. P R O D U C T L O G O S C O L O R S
B R A N D I N G P R O C E S S

19. P R O D U C T L O G O S V E R S I O N S
B R A N D I N G P R O C E S S

20. P R O D U C T L O G O S F I N A L A R T
B R A N D I N G P R O C E S S

21. S T Y L E G U I D E
B R A N D I N G P R O C E S S
Style Guide
.PDF
Color specs Black and white usage
Standard logo spacing Correct usage examples

22. S T Y L E G U I D E
B R A N D I N G P R O C E S S
Style Guide
.PDF
Creative usage examples 3D Logo
Logo animation Promotional examples

23. C A R D S & L E T T E R H E A D
B R A N D E X T E N S I O N
BACK

24. E M A I L S I G N A T U R E &
N E W S L E T T E R
B R A N D E X T E N S I O N

25. W E B S I T E & S O C I A L
B R A N D E X T E N S I O N

26. P R O D U C T B R A N D I N G
B R A N D E X T E N S I O N

27. T H A N K Y O U
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