http://www.baytechlabel.com | Product labels can be used to establish a brand, and to convey important safety instructions, nutritional info, and other essential information for customers. Learn about the different uses and industries that benefit from custom labels.

2. It’s easy to underestimate the
importance of product labels.
With so many different
products, brand names, and
information available to us, we
often take labels for granted.
But product labels serve an
incredibly important purpose,
and can help a product or
company stand out from the
competition.

3. There are many different types of
labels, and each one of them serves a
specific purpose. Depending on the
product, the types of labels that can
be used include:
• Brand information/logo
• Instructions for usage/operation
• Nutritional/health information
• Basic product information
• Safety warnings
• Contact info
• And more

4. One of the most important
functions that product
labels serve is generating
an easily identifiable
marker that establishes the
brand of the company
creating the product. When
consumers trust a certain
brand, they are more likely
to buy products associated
with it. Labels are an easy
way to help consumers
associate a business’
products with its brand.

5. Using labels for branding isn’t just a
tactic for large corporations, either.
Smaller companies can establish a
brand image with consumers through
private labeling, i.e., the marketing
and retailing of products under their
own personal brand. Small
businesses that use private labeling
are able to better establish an
identity with consumers, and to
better compete with larger rivals.

6. How effective is private labeling?
During the recession of the 1980s,
many consumers abandoned more
expensive brand products in favor
of less expensive “generic” (or
privately labeled) products. When
the economy rebounded in the 90s,
many of the consumers who had
originally turned to privately
labeled products out of economic
necessity continued to buy those
products out of brand loyalty even
after their economic status
improved.1

7. The use of labels goes
well beyond just
establishing a brand
identity. Labels can also
be used to give a
product’s users helpful
information that makes it
easier for them to begin
using a product, making
them more likely to
purchase it.

8. Some of the products that can use labels
to provide essential information include:
• Food products – Labels can include
nutritional info, expiration dates,
preparation instructions, etc.
• Machinery/equipment – Operational
instructions and safety information
can be included via label for easy
access/understanding.
• Health products – Does your business
make a product with certain health
benefits? Let consumers know with a
conveniently placed label!

9. In addition to the many uses for
labels, there are many different types
of labels, as well. These include:
• Aluminum nametags/plates
• Embossed foil labels
• Tamper resistant labels
• Thermal labels
• And more
A private labeling company can
custom print any type of label and
include custom text/artwork to make
them unique for each product.

10. When it comes to custom printing labels, there’s no better choice than Bay Tech
Label. Bay Tech Label uses the best quality products to create unique, custom
designed labels for customers across a wide range of industries. Learn more at
www.baytechlabel.com.

11. 1. http://www.referenceforbusiness.com/small/Op-
Qu/Private-Labeling.html