BRANDING.pptx
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This document discusses developing brands and branding strategies. It defines what a brand name and branding are, and explains that branding differentiates a business from competitors. Good branding entices and builds loyalty among customers. Brand management involves tangible elements like products and packaging as well as intangible customer perceptions. An ideal brand name is short, simple, easy to spell/pronounce/remember, indicative of benefits, and adaptable. The document also discusses evolution of the McDonald's logo, umbrella branding to sell multiple associated products, house branding with individual brands, line extensions to add to existing products, and how branding influences all aspects of a business.
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The document provides an overview of branding and brand equity from several perspectives. It discusses how branding can be applied to different entities and defines brand equity as the added value provided to products and services by branding. Several models for measuring and understanding brand equity are described, including the Brand Asset Valuator model, Brandz, and the Brand Resonance model. The document also covers topics like the advantages of strong brands, brand promises, internal branding, brand communities, measuring brand equity, and managing brand equity through reinforcement, determining brand worth, and brand revitalization.
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The document discusses key concepts in branding and brand management. It defines a brand as a name, symbol or design that distinguishes a product or service from competitors. Branding is the process of creating an image in someone's mind associated with the brand. Brand equity refers to the value a brand adds beyond its functional benefits. Developing a brand identity, strategy, experience and marketing campaign helps build brand equity. Proper brand management includes establishing and maintaining the brand, integrating it into product development, and growing and sustaining brand equity over time.
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Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
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BRANDING.pptx
- 2. Developing a Brand Name • Brand Name - a name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace • major differentiator of the entrepreneur against the competitors. It is the marketing element that sticks to the mind of the target customers and the public.
- 3. BRAND • A brand refers to the identity of a company, of a product, of service, or an entrepreneur himself or herself. • The brand sets the image of the business to the public. • A good brand not just entices customers to try the product but makes them loyal too.
- 4. Brand management • the supervision of the tangible and intangible elements of a brand. • Tangible Elements include the product itself, its packaging, its price, and its location. • Intangible Elements, on the other hand, include the perception and relationship of the customers with the brand.
- 5. Branding • Powerful and sustainable high-level marketing strategy used to create or influence a brand. Branding as a strategy to distinguish products and companies and to build economic value to both customers and to brand owners • The process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
- 6. • Branding doesn't just consist of a logo, design, etc. More than anything, it's an opportunity for you to tell your customers your story and how you are different. • Your brand should create feelings in your customers. It builds trust and a connection with them. Branding
- 7. 94% of customers are likely to show loyalty to a brand that offers complete transparency Consumer behavior study that included 2,000 respondents suggests that people are significantly more loyal to brands that are transparent about different aspects of their business.
- 8. Top 3 Colors Used by Companies • Logos are a powerful visual tool that influences potential customers' first impressions. And color comes into play in how people perceive things. According to the LogoFactory, the top three colors companies use include blue, red, and grayscale.
- 9. Advantage of using a signature color scheme
- 10. Characteristics of an Ideal Brand Name 1. Short and simple. 2. Easy to Spell, Pronounce, and Remember. 3. Pronounceable in only one way. 4. Indicative of the benefits of the product or service. 5. Easy to adapt to packaging and labeling requirements to any form of advertising.
- 11. EVOLUTION OF MCDONALD’S LOGO
- 13. 1. UMBRELLA BRAND APPROACH a marketing practice that involves selling numerous associated products under the name of a single brand.
- 15. 2. HOUSE BRAND APPROACH an approach wherein every product of the same company has individual branding that distinguishes itself from others.
- 17. 3. LINE EXTENSION APPROACH making new products for your customers or for prospects who do not currently buy from you. This involves adding new features to existing products, rather than developing completely new.
- 19. The Power of Branding branding influences all aspects of your business. It is both the body and soul of your company. You need to consider how you choose to present your brand to the world.
- 21. My Imaginary Product •Draw your product and give it a name. •Draw it in a letter size bond paper. •Write a short explanation by describing the product and why you come up with its name.