William Colgate founded Colgate & Company in New York in 1806 to make soap and candles. Over the following centuries, the company introduced toothpaste and toothpaste tubes, merged with other brands like Palmolive and Peet, and became a global leader in oral care as Colgate-Palmolive. It has held the top spot in the Indian toothpaste market since the 2000s, acquired brands internationally, and been recognized for its social impact and ethical practices in recent years.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
KS&DL is the true inheritor of golden legacy of India. Continuing the tradition of excellence for over eight decades, using only the best East Indian grade Sandalwood oil & Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
KS&DL is the true inheritor of golden legacy of India. Continuing the tradition of excellence for over eight decades, using only the best East Indian grade Sandalwood oil & Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil.
Özet
Bu çalışmada bir marka yaratma stratejisinin aşamaları ve yeni bir marka belirlerken nelere dikkat edilmesi gerektiği anlatılmaktadır. Bunu anlatırken marka kavramına, tarihçesine bakılmış ve bir markanın en temel ve en önemli noktası olan logo belirleme aşamalarına değinilmiştir. Ayrıca marka yaratma adımından önce fikrin geliştirilmesi ve tutması noktasında 6 temel ilkeye değinilmiş ve bu ilkelerin neler olduğu açıklanmıştır. Marka, günümüzde bir ürünün renk, söz, şekil v.b. noktalarla diğerlerinden farklılaşarak ayrışması anlamındadır. Tüketicilerin markalar ile aralarında kurdukları duygusal bağ ürünün raftan kolayca alınmasına ve akılda kalıcılığa böylelikle de pazarda uzun süreli konumlanmaya sebep olmaktadır.
Anahtar Kelimeler: Marka, Yeni Marka Yaratma Stratejileri, Logo belirleme süreçleri
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...VARUN KESAVAN
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.[3] It primarily specializes in a wide range of cleaning agents and personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages.[4]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[5] which produced 95% of the company's profits. A.G. Lafley—the company's chairman, president, and CEO until October 31, 2015—said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[6]
Sustainability is integrated into our company’s purpose of touching and improving the lives of consumers now and for generations to come. We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Unilever - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
General Mills - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of General Mills containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
8. Key Dates:
1806:
Company is founded by William Colgate in New York to
make starch, soap, and candles.
1857:
After founder's death, company becomes known as
Colgate & Company.
1873:
Toothpaste is first marketed.
1896:
Collapsible tubes for toothpaste are introduced.
1898:
B.J. Johnson Soap Company (later renamed Palmolive
Company) introduces Palmolive soap.
1910:
Colgate moves from original location to Jersey City,
New Jersey.
9. 1926:
Palmolive merges with Peet Brothers, creating
Palmolive-Peet Company.
1928:
Colgate and Palmolive-Peet merge, forming Colgate-
Palmolive-Peet Company.
1947:
Fab detergent and Ajax cleanser are introduced.
1953:
Company changes its name to Colgate-Palmolive
Company.
1956:
Corporate headquarters shifts back to New York.
1966:
Palmolive dishwashing liquid is introduced.
10. 1967:
Sales top $1 billion.
1968:
Colgate toothpaste is reformulated with fluoride; Ultra
Brite is introduced.
1976:
Hill's Pet Products is purchased.
1987:
The Softsoap brand of liquid soap is acquired.
1992:
The Mennen Company is acquired; Total toothpaste is
introduced overseas.
1995:
Latin American firm Kolynos Oral Care is acquired; Colgate-
Palmolive undergoes major restructuring.
1997:
Total toothpaste is launched in the United States; Colgate
takes lead in domestic toothpaste market.
11. 2004:
Company acquires European oral care firm GABA
Holding AG; major restructuring is launched.
2005:
Colgate emerges top brands.
2006:
The market leader in toothpaste in Indian.
2009:
Appointed mr. mukul deoral as MD of the
company.
2010:
Appointed mr. Pual alton as the whole time director
on September 1 .
2011:
Mr. Niket s. Ghate has been appointed as vice-
president-legal company secretary and compliance
officer of the company.
12. 2012:
Colgate retains top spot as most trusted brand.
Dr. Mrs. Indhu shahani is been appointed as an
additional director (non-executive director) of
the company.
2013:
Colgate recognised as most social company.
2014:
The ethical brand in FMCG sector was awarded to
colgate.
awarded the best supplier of the year in 2013
Colgate ranked the no.1 most chosen consumer
brand
