William Colgate founded Colgate & Company in New York in 1806 to make soap and candles. Over the following centuries, the company introduced toothpaste and toothpaste tubes, merged with other brands like Palmolive and Peet, and became a global leader in oral care as Colgate-Palmolive. It has held the top spot in the Indian toothpaste market since the 2000s, acquired brands internationally, and been recognized for its social impact and ethical practices in recent years.

1. Presented by
Thippesh babu
Anjinappa
Priyanka
Jagadeesh

8. Key Dates:
1806:
Company is founded by William Colgate in New York to
make starch, soap, and candles.
1857:
After founder's death, company becomes known as
Colgate & Company.
1873:
Toothpaste is first marketed.
1896:
Collapsible tubes for toothpaste are introduced.
1898:
B.J. Johnson Soap Company (later renamed Palmolive
Company) introduces Palmolive soap.
1910:
Colgate moves from original location to Jersey City,
New Jersey.

9. 1926:
Palmolive merges with Peet Brothers, creating
Palmolive-Peet Company.
1928:
Colgate and Palmolive-Peet merge, forming Colgate-
Palmolive-Peet Company.
1947:
Fab detergent and Ajax cleanser are introduced.
1953:
Company changes its name to Colgate-Palmolive
Company.
1956:
Corporate headquarters shifts back to New York.
1966:
Palmolive dishwashing liquid is introduced.

10. 1967:
Sales top $1 billion.
1968:
Colgate toothpaste is reformulated with fluoride; Ultra
Brite is introduced.
1976:
Hill's Pet Products is purchased.
1987:
The Softsoap brand of liquid soap is acquired.
1992:
The Mennen Company is acquired; Total toothpaste is
introduced overseas.
1995:
Latin American firm Kolynos Oral Care is acquired; Colgate-
Palmolive undergoes major restructuring.
1997:
Total toothpaste is launched in the United States; Colgate
takes lead in domestic toothpaste market.

11. 2004:
Company acquires European oral care firm GABA
Holding AG; major restructuring is launched.
2005:
Colgate emerges top brands.
2006:
The market leader in toothpaste in Indian.
2009:
Appointed mr. mukul deoral as MD of the
company.
2010:
Appointed mr. Pual alton as the whole time director
on September 1 .
2011:
Mr. Niket s. Ghate has been appointed as vice-
president-legal company secretary and compliance
officer of the company.

12. 2012:
Colgate retains top spot as most trusted brand.
Dr. Mrs. Indhu shahani is been appointed as an
additional director (non-executive director) of
the company.
2013:
Colgate recognised as most social company.
2014:
The ethical brand in FMCG sector was awarded to
colgate.
awarded the best supplier of the year in 2013
Colgate ranked the no.1 most chosen consumer
brand