Porters five forces model on fmcg
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Porter's Five Forces Model on FMCG Industry
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Porters five forces model on fmcg
- 1. Presented By Rameez Ahmed Rajib Chowdhury Bijoy Singha Bikram Singha Roy Biswarup Mondal
- 2. Fast Moving Consumers Goods also known as Consumer Packaged Goods (CPG) Less Shelf LifeSold quickly Extensiv e distributi on networks High volume business - Sold in large quantities Sold at relatively low cost
- 3. Major SegMentS In FMCg SeCtor Fabric Wash & Household Cleaner FMCG Industry Person al Care Oral Care, Hair Care, Skin Care, Cosmetics etc. Food & Beverag es Health Beverages, Staples, Bakery, Tea, Coffee, Soft Drinks etc.
- 8. Rivalry Among Existing Players Rivalry Among Existing Rivalry among players are very high in FMCG Price competition Players Advertisement & Promotional Stuff Distribution New product Storage Exit Barriers are low Warranty & Guarantee
- 12. POTENTIA L ENTRANTS Barriers Government Rules &R egulations FDI Licensing Rules Food Security Bill Government Service And Tax
- 13. Strong Distribution Network Required High Capital Requirement Already Existing Strong Brand Names Raw Material Availability Low Labor Cost
- 15. Buyers Buyers
- 19. Bargaining power is low Switching cost Relative supply Importance of input
- 28. ConClusion