Downloaded 1,174 times
Uploaded byRameez Ahmed
Porters five forces model on fmcg
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
More Related Content
Similar to Porters five forces model on fmcg
Porters five forces model on fmcg
- 1. Presented By Rameez Ahmed Rajib Chowdhury BijoySingha Bikram Singha Roy Biswarup Mondal
- 2. Fast Moving ConsumersGoods also known as Consumer Packaged Goods (CPG) Less Shelf LifeSold quickly Extensiv e distributi on networks High volume business - Sold in large quantities Sold at relatively low cost
- 3. Major SegMentS InFMCg SeCtor Fabric Wash & Household Cleaner FMCG Industry Person al Care Oral Care, Hair Care, Skin Care, Cosmetics etc. Food & Beverag es Health Beverages, Staples, Bakery, Tea, Coffee, Soft Drinks etc.
- 6.
- 8. Rivalry Among Existing Players Rivalry Among Existing Rivalry among playersare very high in FMCG Price competition Players Advertisement & Promotional Stuff Distribution New product Storage Exit Barriers are low Warranty & Guarantee
- 11.
- 12. POTENTIA L ENTRANTS Barriers Government Rules &R egulations FDI Licensing Rules Food SecurityBill Government Service And Tax
- 13. Strong Distribution Network Required HighCapital Requirement Already Existing Strong Brand Names Raw Material Availability Low Labor Cost
- 15.
- 16.
- 18.
- 19. Bargaining power is low Switching cost Relativesupply Importance of input
- 24.
- 25.
- 26.
- 27.
- 28.