The document provides an overview of Procter & Gamble, a multinational consumer goods corporation. It discusses P&G's history, brands, management, operations in different regions, and controversies around price fixing, animal testing, and its former logo. P&G was founded in 1837 by William Procter and James Gamble and is headquartered in Cincinnati, Ohio. It has a wide range of popular brands and recorded $82.6 billion in sales in 2011.

2.  History
 Operation
 Management and staff
 Brands
 Production
 Controversies
 Price fixing
 Animal testing
 Other product
 Logo controversy

3.  The Procter & Gamble Company
 Headquartered in downtown Cincinnati, Ohio, USA.
 Its products include pet foods, cleaning
agent and personal care products.
 In 2011, P&G recorded $82.6 billion dollars in
sales.
 Fortune magazine ranked P&G at fifth place of the
"World's Most Admired Companies".
 Procter & Gamble is the only Fortune 500 company
to issue C Share common stock.

4.  William Procter, a candle maker, and James Gamble, a soap
maker, emigrated from England and Ireland respectively.
 In 1858–1859, sales reached $1 million. By this point,
approximately 80 employees worked for Procter & Gamble.
 In the 1880s, Procter & Gamble began to market a new product,
an inexpensive soap that floats in water. The company called
the soap Ivory.
 The company moved into other countries, both in terms of
manufacturing and product sales, becoming an international
corporation with its 1930 acquisition of theThomas Hedley
Co., based in Newcastle upon Tyne, England.

5.  The company introduced Tide laundry detergent in 1946
and Prell shampoo in 1947.
 In 1955, Procter & Gamble began selling the first toothpaste to
contain fluoride, known as Crest.
 Branching out once again in 1957, the company
purchased Charmin Paper Mills and began manufacturing toilet paper
and other paper products.
 In January 2005 P&G announced an acquisition of Gillette, forming
the largest consumer goods company and placing Unilever into
second place.
 On August 24, 2009, the Ireland-based pharmaceutical
company Warner Chilcott announced they had bought P&G's
prescription-drug business for $3.1 billion.
 Procter and Gamble was a tier one sponsor of London's 2012
Olympic Games and sponsored 150 Athletes.

6.  Beauty segment
 Grooming segment
 Health Care segment
 Snacks & Pet Care segment
 Fabric Care & Home Care
segment
 Baby Care & Family Home
Care segment

7. The board of directors of Procter & Gamble currently
has eleven members:
 Robert A. McDonald
 Angela Braly
 Meg Whitman
 Johnathan A. Rodgers
 Ernesto Zedillo
 Scott Cake
 Patricia A. Woertz
 Susan D. Desmond-Hellmann
 Maggie Wilderotter
 W. James McNerney, Jr.
 Kenneth Chenault.

8. 26 of P&G's brands have more than a billion dollars in net annual
sales, according to the 2011 Annual Report and P&G Corporate
Newsroom.
Leadership Brands:-
 Ace is a brand of laundry detergent/liquid available in numerous
forms and scents.
 Always/Whisper is a brand of feminine care products.
 Ariel is a brand of laundry detergent/liquid available in
numerous forms and scents.
 Bold is a brand of laundry detergent/liquid.
 Bounce is a brand of laundry products sold in the United States
and Canada.

9.  Bounty is a brand of paper towel sold in the United States and
Canada.
 Braun is a small-appliances manufacturer specializing in electric
shavers, epilators, hair care appliances and blenders.
 Cascade is a brand of dishwashing products.
 Charmin is a brand of toilet paper sold in the United States,
Canada, and Mexico.
 Cover Girl is a brand of women's cosmetics.
 Crest/Oral B is a brand of toothpaste and teeth-whitening
products.
 Dash is a brand of laundry detergent/liquid.
 Dawn/Fairy is a brand of dishwashing detergent.
 Duracell is a brand of batteries and flashlights.
 Febreze/Ambi Pur is a brand of air fresheners.
 Fixodent is a brand of air denture adhesives.
 Fusion is a brand of men's wet shave razors.

10.  Gillette is a brand of safety razor and male grooming
products.
 Head & Shoulders is a brand of anti-dandruff shampoo and
conditioners.
 Herbal Essences is a brand of shampoo and conditioners.
 Hugo Boss is a brand of fine fragrances.
 Iams is a brand of pet food.
 Luvs is a brand of baby diapers.
 Mach3 is a brand of safety razor and male grooming
products.
 Max Factor is a brand of women's cosmetics.
 Mister Clean is a brand of multi-purpose cleaner sold in the
United States, Canada and Great Britain.
 Olay is a brand of women's skin care products.
 Old Spice is a brand of men's grooming products.
 Oral-B is a brand of toothbrush, and oral care products.

11.  Manufacturing operations are based in the
following regions:
•United States
•Canada
•Philippines
•Mexico
•Latin America
•Europe
• China (31 wholly owned
factories) and other parts
of Asia
•Africa
•Australia

12. Procter & Gamble produced and
sponsored the first radio soap operas
in the 1930s (Procter & Gamble's
being known for detergents—soaps
—was the genesis of the term "soap
opera"). When the medium switched
to television in the 1950s and 1960s,
most of the new serials were
sponsored and produced by the
company.

13.  In 2008, P&G expanded into music sponsorship
when it joined Island Def Jam to create Tag Records,
named after a body spray that P&G acquired from
Gillette.
 Procter & Gamble also gave a $100,000 contract to
the winners of Cycle 1 through 3 of Canada's Next
Top Model,

14. Price fixing:-
 In April 2011, P&G was fined 211.2m euros by
the European Commission for establishing a price-fixing
cartel in Europe along with Unilever, who was
fined 104m euros.
 Though the fine was set higher at first, it was discounted
by 10% after P&G and Unilever admitted running the
cartel.

15. Animal testing:-
 On June 30, 1999, Procter & Gamble announced
that it would limit its animal testing practices to
its food and drug products which represents
roughly 80% of its product portfolio.
 The company invested more than $275 million in
the development of alternative testing methods.
 Procter & Gamble has received criticism from
animal advocacy group PETA for the practice
of testing on animals.

16. Logo controversy:-
 P&G's former logo originated in 1851 as a crude cross
that barge workers on the Ohio River painted on cases
of P&G star candles to identify them.
 P&G later changed this symbol into a trademark that
showed a man in the moon overlooking 13 stars, said
to commemorate the original 13 colonies.
 P&G's logo consisted of a man's face on the moon
surrounded by 13 stars, and some claimed that the
logo was a mockery of the heavenly symbol .