Task: Define extensive problem solving, limited problem solving, and routinized response behaviour. What are the differences among the three decision-making approaches? What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas: (a) chewing gum, (b) sugar, (c) men’s aftershave lotion, (d) carpeting, (e) paper towels, (f) a cellular telephone, and (g) a luxury car? Explain your answers
It's too confusing to define love, but some classic social psychology studies can help explain the feeling of attraction.
Download presentation: https://slideshop.com/PowerPoint-Attraction
More themed slides: http://slideshop.com/Themed-Slides
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
20. 3W1E 提問法 (“ 為何不是”對照組 )
Could Be But IS NOT
擴充的疑點
What
確認問題
哪 些類似裝置可能也會有功能失
常但是卻沒有 ?
Performance Deviations
(IS NOT)
預期發生但沒有的差異點 ( 不
是)
2~5 號濾油器
還有哪 些功能失常現象可能發生
卻沒有發生 ?
Where
發生地點
N/A
在其他什麼地理位置上該裝置可
能會發生功能失常卻沒有發生 ?
N/A ( 濾油器不會移動 )
裝置上的什麼部位可能發現功能
失常卻沒有發現 ?
輸油管線、控制閥、固定栓、
濾油器壁
The Best Controller & Peripheral IC Solutions Provider
Problem
Analysis
21. 3W1E 提問法 (“ 為何不是”對照組 )
Could Be But IS NOT
擴充的疑點
When
何時發生
還有什麼時候可能第一次發現功
能失常,但卻沒有發生 ?
Performance Deviations
(IS NOT)
預期發生但沒有的差異點 ( 不
是)
四天前的每 個早上
第一次以後出現還有什麼時候可
能發現功能失常,但是卻沒有 ?
裝置停工時不會漏油。
在裝置操作流程中第一次發現的
時間之外還有什麼時候可能發現
功能失常,但是卻沒有 ?
每 一天早上裝置開工一段時間
後就不會發生。
The Best Controller & Peripheral IC Solutions Provider
Problem
Analysis
22. 3W1E 提問法 (“ 為何不是”對照組 )
Could Be But IS NOT
擴充的疑點
Extent
嚴重程度
還有那些不良程度可能發生,但
是卻沒有 ?
有多少裝置可能被影響,但是卻
沒有 ?
Performance Deviations
(IS NOT)
預期發生但沒有的差異點 ( 不
是)
每 一班漏油並沒有少於 5 加侖
或多過 10 加侖
2~5 號濾油器沒有異常
裝置上可能有多少功能不良現象
該發生,但是卻沒有 ?
油槽出口管線阻塞、濾油器震
動過大、槽壁破裂等異常都沒
有發生。
功能不良的趨勢可能如何,但是
卻沒有 ?
油可能越漏越多但是卻沒有,
也沒有發現其他異常現象。
The Best Controller & Peripheral IC Solutions Provider
Problem
Analysis
28. Decision Analysis ( 量化 Objectives)
Decision to Make: Decide a best …………
Must
一定要達成的
目標,不符合
Objectives
就撤銷此方案 !
Alternative A
Alternative B
Alternative C
Musts:
Weight
a) MP before 2009/3/1
量化了要達成
b) Cost lower than
目標的重要性
$0.8
及優先序
c)
Wants:
MP 2009/2/10 V
Weight
$0.75 V
MP2009/2/21 V
Rating
量化了不同
$0.67 V
方案的優劣
性.
Rating/Score
b)
Features A & B 5
Cost
5
9
7
45
35
c)
4
8
32
d)
3
5
15
e)
2
Total Score
2
最後的得分
8
16
6
12
a)
f)
g)
Total
155
Rating/Score
7
9
MP 2009/3/15 X
--
Rating/Score
35
45
7
28
Score
7
21
是個別方案在
要達成某一目
7
14
標的整體考量
8
16
159
Go
Alternative B
32. PMI Analysis ( 實例 )
Decision-Making for "Meeting Joseph's Family for Dinner Party"
Plus:
1. Give our kids more experiences to interact with quite different people (ABC).
10
2. Explore how the two PHD parents educate and inspire their kids.
5
3. Establish a contact for future business cooperation opportunities (very little chance).
3
Minus:
1. Sally/Sherlock may perceive it's an implication we want them to study abroad.
-5
2. Joe's being uncomfortable in building up too close relationship with people.
-1
(We have been together twice in the past 2 weeks.)
Interesting:
1. Explore the Hawaii living experiences of the parents who are quite different from us.
1
2. Trigger the desire for a trip to Hawaii?
1
3. Sally/Sherlock make friends with their kids.
1
2
4. Joe broadens connection through Joseph
5. Sally & Sherlock may feel being forced to do so.
-2
--------------------------------------------------------------------------------------------------------------------------------------------------Total Score
15
Decision
GO
*From above decision process, the score is very positive and we should go arranging the dinner appointment.
The Best Controller & Peripheral IC Solutions Provider