This document classifies brands into four main categories: 1) According to ownership - manufacturer's brands, distributor's brands, 2) According to geographic coverage - national brands, private brands, 3) According to use by owner - primary brands, secondary brands, 4) According to number of products - individual brands for separate products, family brands that cover multiple related products under one name. Examples are provided for each category of brand classification.

1. Example of Brands
Classification of Brands
1. According to ownership
A. Manufacturer's Brand
Ex. Magnolia Ice Cream
B. Distributor's or middlemen's brand
Ex. Milanos shoes by SM

2. 2. According to extent of geographic coverage
A. National Brand
Ex. Apple
B. Private brand
Ex. Starbucks Coffee
3. According to use by owner of brand
A. Primary Brand
Ex. Samsung

3. B. Secondary Brand
Ex. China beauty products
4. According to the number of products name brands
A. Individual or separate brand
Ex. Vaseline by Unilever for its hair, face and skin care
products
B. Family or blanket brand
Ex. Del Monte is a brand of processed foods and beverages
primarily canned vegetables, fruit and tomato products.