Private label nimmy
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This document compares private label (store brand) products to national brand products. It notes that private labels are brands owned, controlled, and sold exclusively by retailers. They offer consumers good alternatives to national brands at lower prices, helping drive customer loyalty to stores that offer them. Retailers benefit from private labels through additional profits, more pricing control, and ability to create unique marketing plans. Overall, private labels provide good value and quality compared to national brands for price-conscious consumers.
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Private labels are store brands that are owned, controlled, and exclusively sold by retailers. They come in various forms like store brands, store sub-brands, and umbrella branding. Private labels have improved quality and are seen as good value compared to national brands. In India, private labels are growing in popularity in segments like apparel, consumer durables, and FMCG. Successful Indian private labels include Future Group's Tasty Treat and Care Mate brands. Major retailers like Big Bazaar, Reliance, and Aditya Birla have established their own private label brands that are performing well. However, retailers need to balance promoting private labels with supporting national brands to avoid depressing the overall category.
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This document provides summaries of information about several companies:
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- ICICI Bank is one of India's largest banks, founded in 1994. It has over 4900 branches and 14,000 ATMs, with a vision to be a leading global bank in India. Its products include banking, insurance, investments, and more.
- Amul is an Indian dairy cooperative founded in 1946. As India's largest food brand, it aims to create prosperity for dairy farmers and achieve a turnover of 27,000 crores by 2020 primarily through
Assignment problem
The document defines and provides a method for solving assignment problems. An assignment problem involves determining the most efficient assignment of people to projects to minimize costs or time. The Hungarian method is described as a way to solve assignment problems through a 7 step process that transforms the cost matrix to reveal the optimal assignment with minimum lines and intersections.
Esop albin
ESOP (Employee Stock Option Plan) was introduced in the US in 1910 and later introduced in India in 1998. ESOPs allow eligible employees, typically executives, to purchase company stock at a reduced price based on wage level or length of service. For example, an IT company offered an employee the option to purchase 1,000 shares at Rs. 10 per share after a two-year vesting period. When the share price rose to Rs. 40 after two years, the employee exercised the option, purchasing the shares for Rs. 10,000. ESOPs are intended to reward performance, enhance retention, attract talent, and reward loyalty by making employees part-owners in the company and creating mutual interests between employees and employers
Big data
(1) Germany won the 2014 World Cup, aided by their use of a big data analysis tool called Match Insights. (2) Match Insights collected vast amounts of player performance data through on-field cameras and analyzed it using SAP HANA software to provide metrics and feedback to coaches. (3) This data-driven approach helped Germany make better tactical decisions and identify weaknesses in opponents, giving them an advantage over other teams that did not employ similar big data analysis.
Marketing management product life cycle- brand repositioning
This document discusses several brands from the Indian market that entered a decline stage but were successfully repositioned. It provides examples of Nokia, Royal Enfield, Maggi, Lifebuoy, and KFC. For each brand, it describes their growth in the Indian market, the factors that led to a decline in sales, and the strategies used to reposition the brand and extend their product life cycle, such as introducing new products, improving quality, and changing marketing strategies.
Veena marketing management
This document discusses direct mail marketing. It defines direct mail as a form of direct marketing that allows businesses to communicate directly with customers. Direct mail includes brochures, catalogs, postcards, newsletters and sales letters. The benefits of direct mail include being highly targeted, personalizing messages, being tangible, using a familiar format, and being versatile and cost effective. However, direct mail also has disadvantages like being expensive, potentially offending customers, having a low response rate, long lead times, and environmental implications. Direct mail is most suitable for one-to-one communication and is one of the most measurable forms of marketing, especially when incorporating technology and data. The document then provides examples of direct mail programs from Reader's Digest magazine
Suggestions regarding choice of location and competition factors
This document provides suggestions for factors to consider when opening a small retail store specializing in children's clothing. Key factors discussed include selecting the best location, targeting the appropriate market, evaluating competitive factors, ensuring adequate financial capital, and complying with legal and regulatory requirements. The document emphasizes that location is a primary consideration, and discusses factors for evaluating potential retail store locations such as city trading area size, population trends, competition, customer attraction, access routes, and parking availability. Competitive factors are also important to analyze using a SWOT framework to assess strengths, weaknesses, opportunities, and threats relative to competitors.
Marketing management MACFAST
This document discusses service quality management at ICICI Bank. It begins by defining service quality management as managing the quality of services according to customer expectations. It then discusses how ICICI Bank has excelled in offering quality financial services, leading it to become the second largest bank in India. The document evaluates customer satisfaction surveys for ICICI Bank which revealed that service quality and customer satisfaction have been major factors in the bank's growth. It outlines various service levels and products offered by ICICI Bank to its customers.
Marketing managemrnt MACFAST
TAM (Television Audience Measurement) is a joint venture between AC Nielsen and Kantar Media Research/IMRB that was established in 1998 to collect and analyze television viewership data in India. A reliable TAM system provides valid and consistent data through a measurement process that can be independently replicated and yields similar results, operates neutrally to be recognized by all players in the market, and makes its methodology transparent and open to auditing. TAM Media Research measures television viewership and advertising spending in India, and also monitors public relations and begins data monetization efforts to benefit the media and marketing industries.
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Private label nimmy
- 1. P R E P A R E D B Y : N I M M Y F R A N C I S S 2 M B A M A C F A S T PRIVATE LABEL v/s BRANDED PRODUCTS
- 2. Private label Private label are those brands owned , controlled and sold exclusively by a retailer. Private label are a ‘good alternative’ to other brands , offering the same quality and value. Private labels are regarded as good value for money for the retailers.
- 3. Need for private label As competition is getting stiff, retailers are working on new marketing strategies to sustain in the market, one such strategy is the private label adopted by most of the retailers. There are a variety of private label in various categories like apparel, food and groceries, health care, personal care, consumer durables, lifestyle etc. The major driving force behind introducing store brands is to ensure the customer store loyalty, as that specific brand is available only in specific stores.
- 4. National brands v/s Private labels Manufacture (national)brands designed, produced and marketed by a vendor and sold by many retailers. private label(store)brands developed by retailers and only sold in retailer’s outlets.
- 5. Preference of private label Two third of the consumers considers supermarket own or private label , brands to be a good alternative to other brands. for examples, I have considered few own brand available in a near by supermarket called JAM JOM and the main factor considered is quantity and price as value and quality are almost similar. Detergent powder Sunlight (1kg) - Rs. 86 own brand: Alkar washing powder - Rs. 78
- 6. Packed masala powder Eastern meat masala - Rs 32 Own brand : Jam Jom meat masala - Rs 28 Edible oil shabari virgin coconut oil -Rs 245 Own brand:Jam Jom coconut oil -Rs 230
- 7. Benefits to consumers choosing private label From the above considered examples Good alternatives to name brands Quality as good as name brands Good value of money Good for people on tight budget who can’t afford the best The cost saving for typical consumer is large
- 8. Benefits to retailers Significant source of additional profit Allows more control over pricing strategy Gives freedom for retailers to create their own market plans Promote stronger customer loyalty towards retail stores.
- 9. THANK YOU