The document discusses strategies used to attract an audience to a magazine called "Pop". Bold fonts, bright colors, large images and a recognizable masthead were used to catch readers' attention on store shelves. A special feature on work experience opportunities allowed readers to get involved in free journalism, music, drama and dance programs run by professionals where those over 16 could also get paid. Social networking sites like Facebook, Twitter and Instagram were utilized to promote the magazine and help readers interact with it and spread word of the "Pop" magazine.