The target demographic for this production is 11-18 year old females from social classes D, C2, C1 and B in Britain. The production aims to market a pop boy band to teenage girls using bright colors, fun fonts and images. It will appeal to girls of any ethnicity or race who enjoy pop music, hanging out with friends, and participating in school plays and creative activities.

2. DEMOGRAPHIC
PROFILE
Age- 11-18
Gender- Primary audience: Female
Ethnicity-
Race-
Education- Primary school- sixth form
Income- N/a
Social class- D, C2, C1, B

3.  The typical reader for my production will be female.
This is because my group and I decided to go for a
pop boy band theme which are typically marketed
for teenage girls. We will be using a range of codes
and conventions such as bright colours, fun fonts
and images to gage our audience to the products.
Our products are available for teenage girls of any
ethnicity and race who have been brought up in
Britain. As the groups name is 1nation, there are a
symbol of Britain therefore, they will use British
themes throughout the music video, website and
digipak.

4. PSYCHOGRAPHIC
PROFILE
Personality
Values
Attitudes
Interest
Lifestyle

5.  The type of personality that my reader will have is
bubbly and out-going. They will be the type of girl
that talks/gets along with everyone. She will value
pop music and be up to date with the latest songs
and albums. She likes to hang out with her friends
and go for meals out, the cinema, shopping center,
music festivals and house parties. My typical reader
will value: fashion, education, peer groups,
popularity and family. They will be interested in
performing arts such as dance, drama and music
and take part in every school play because they are
an active individual who takes part in most creative
activities.