The target audience for the pop music magazine is 11-16 year olds, with 89% being female. To appeal to this audience, the author conducted research on their interests like social media, boy bands, fashion, and celebrity gossip. A survey found the audience preferred pink and white colors, interviews, and gossip. The magazine was designed around these preferences, using bright colors, simple language, and content like a celebrity interview and gossip article pulled from the survey responses. Images of boy bands and young artists aimed to attract the intended young, female readership.