The document discusses ways to attract and address a target audience for a music magazine. It proposes using an eye-catching cover with a striking photo and minimal design to attract initial attention. The contents page would highlight a variety of artists to broaden appeal. As the target audience is ages 16-22, social media like Twitter, Facebook, and Instagram would be effective ways to communicate, keeping messages brief to suit platforms like Twitter. Addressing the audience through familiar social media channels and understanding their interests should help successfully attract and engage the target readership.