This document discusses pharmacogenomics, which is the study of how an individual's genetic makeup affects their response to drugs. It explains that people can metabolize and respond to drugs differently due to genetic variations. The goal of pharmacogenomics is to optimize drug therapy for each individual by selecting the right drug, dose, and time based on their genotype to maximize effectiveness and minimize side effects. It outlines how variations can influence whether receptors are present to bind drugs, other physiological traits, and how the body processes drugs through absorption, distribution, metabolism and excretion.