Soichiro Honda established Honda Technical Research Institute in 1946 and the company produced its first product, a bicycle engine, in 1947. Honda began motorcycle production in 1960 and released its first sports car in 1963. It found success in the United States with the Civic debuting in 1972 and ranking first in fuel economy tests in 1977. Honda remains headquartered in Tokyo and has become a major global automaker known for reliability, resale value, and performance.

1. Marissa Doria Block 3

2. History of Honda 1946—Soichiro Honda establishes the Honda Technical Research Institute 1947—Honda makes its first product, the A-type bicycle engine 1959—American Honda Motor Company Incorporated opens in Los Angelas 1960—Honda begins motorcycle production at its Suzuki Factory 1963—Honda releases the S500, it’s first sports car, in Japan 1972—The Honda Civic debuts 1977—The Honda Civic ranks first in U.S. fuel economy tests for fourth consecutive year 1979—Honda of America Manufacturing opens and begins motorcycle assembly

3. How did Honda Start? Honda founded a motorcycle company in the 1940s and began producing cars in the 1950s.

4. Why is Honda Successful? His company's clean-burning CVCC engine created an automotive revolution, and its cars won a large share of the U.S. market.

5. Products of Honda 2008 Honda Accord Starting at: 22,000 2009 Honda Pilot: Starting at: 28,000

6. Products of Honda Continued… 2008 Honda CR-V Starting at: 24,000

7. The headquarters for Honda is in Tokyo 1947 was the year the first Honda car was produced

8. Revenue, Stock Price and 5 year Performance Revenue: 119.801 Billion Stock Price: 22.92 5 Year Performance: 9.14%

9. Two Major Competitors Ford Toyota

10. Why is Honda Successful? The longevity of how long the vehicle lasts The great resale value Great Performance Cars

11. Logos and Slogans LOGANS SLOGANS

12. Current Advertising Methods Honda is known for it’s TV commercials Internet means of advertisement