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Let’s Go Places
Toyota headquarters in Toyota City,
Japan
Head Office :
1 Toyota-Cho, Toyota City, Aichi
Prefecture 471-8571, Japan
Phone: (0565) 28-2121
1-4-18 Koraku,
Bunkyo-ku,
Tokyo 112-8701,Japan.
Nagoya Office at 4-7-1 Meieki,
Nakamura-ku, Nagoya City,
Aichi.
Industry: Automotive Robotics Financial services
Products: Automobile
Founded: August 28, 1937
Founder(s): Kiichiro Toyoda
Key people: Fujio Cho (Chairman), Akio Toyoda (President and CEO)
Headquarters: Toyota, Aichi, Japan
Employees: 324,747 (2012)
Subsidiaries: 522 (Toyota Group)
Toyota India
Hino Motors, Ltd.
Daihatsu Motor Co., Ltd.
Toyota Financial Services
History
• The company was founded in 1933 by
Kiichiro Toyoda as a spin off from his father's
company Toyota Industries to create
automobiles. It created its first product Type
an engine in 1934 and its first passenger car
in 1936.
Journey From The Past
1924
• Sakichi Toyoda invents Toyoda Model G Automatic Loom.
1929
• Automatic-loom patent is sold to a British company.
1930
• Kiichiro Toyoda begins research on small gasoline-powered engine.
1933
• Automobile Department is established at Toyoda Automatic Loom Works, Ltd.
1935
• The Toyoda precepts are compiled.
1936
• The AA Sedan is completed.
1937
• Toyota Motor Co., Ltd. is established.
1938
• Honsha Plant begins production
1950
• Toyota Motor Sales Co., Ltd. is established.
1951
• Suggestion System begins.
1957
• The first prototypes of the Crown are exported to the United States; Toyota Motor
Sales U.S.A., Inc. is established.
1959
• Motomachi Plant begins production.
1962
• Joint Declaration of Labor and Management is signed.
1965
• Toyota wins the Deming Application Prize for quality control.
1966
• Business partnership with Hino Motors Ltd. begins.
1967
• Business partnership with Daihatsu Motor Co., Ltd. begins.
1974
• Toyota Foundation is established.
1975
• The prefabricated housing business begins.
1982
• Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota
Motor Corporation.
1984
• Joint venture with General Motors (New United Motor Manufacturing, Inc.) begins
production in the USA.
1988
• Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production.
1992
• Toyota Motor Manufacturing (United Kingdom) Ltd. begins production.
1997
• The Prius is launched as the world's first mass-produced hybrid car.
1999
• Cumulative domestic production reaches 100 million vehicles.
2000
• Sichuan Toyota Motor Co., Ltd. begins production in China.
2001
• Toyota Motor Manufacturing France S.A.S. begins production in France.
2002
• Toyota enters Formula One World Championship; Tianjin Toyota Motor Co., Ltd.
begins production in China.
2004
• The Toyota Partner Robot is publicly unveiled.
2010
• Toyota and Tesla Motors agree on joint EV development.
Vision
• Toyota seeks to create a more prosperous society
through automotive manufacturing by involving all
stakeholders.
• Delight our customers through innovative products, by
utilising advanced technologies and services.
Mission
• Practice ethics and transparency in all our business
operations.
• Touch the heart of our customers by providing products
and services of superior quality at a competitive price.
• Cultivate a lean and flexible business model throughout the
value chain by continuous improvement.
• Lead the Toyota global operations for the emerging mass
market.
• Create a challenging workplace which promotes sense of
pride, ownership, mutual trust and teamwork.
• Create an eco-friendly company in harmony with nature
and society.
BOARD
President of Toyota Motor
Industries:
• Rizaburo Toyoda (1937–1941)
• Kiichiro Toyoda (1941–1950)
• Taizo Ishida (1950–1961)
• Fukio Nakagawa (1961–1967)
• Eiji Toyoda (1967–1981)
President of Toyota Motor
Corporation:
• Eiji Toyoda (1981)
• Shoichiro Toyoda (1982–1992)

CEO of Toyota Motor
Corporation:
• Dr. Tatsuro Toyoda (1992–
1995)
• Hiroshi Okuda (1995–1999)
• Fujio Cho (1999–2005)
• Katsuaki Watanabe (2005–
2009)
• Akio Toyoda (2009–present)
Chairman of Toyota Motor
Corporation:
• Shoichiro Toyoda (1992–1999)
• Hiroshi Okuda (1999–2006)
• Fujio Cho (2006–present)
Board of Directors
Chairman

Vice Chairman

President

Executive Vice Presidents

Senior Managing Directors

Directors

Tetsuro Toyoda

Kazunori Yoshida

Akira Onishi

Chiaki Yamaguchi Kazue Sasaki
Hirotaka Morishita
Shinya Furukawa Masaharu Suzuki
Norio Sasaki
Toshifumi Ogawa
Masafumi Kato Toshifumi Onishi
Takaki Ogawa Kan Otsuka Fujio Cho
Audit & Supervisory Board Members
Full-time Audit &
Supervisory Board
Members
Outside Audit &
Supervisory Board
Members

Shigetaka Yoshida
Kakuo Ishikawa

Katsuaki Watanabe
Toshio Mita
Hans-Juergen Marx
SWOT ANALYSIS
Location of Factor

TYPE OF FACTOR
Favorable

Internal

Strengths
Strong financial performance
Brand image
Strong performance in Asia region

Unfavorable
Weaknesses
Poor profitability of ‘financial services’
segment
Expenses related to post retirement benefits
for employees

Research and development activities
Toyota production system

External

Opportunities
Increasing demand for hybrid electric
vehicles
Opportunities in Asian market
New models

Threats
Economic slowdown
Competition in the global automotive market
Tightening emission standards
Appreciating Japanese Yen against US Dollar
Managing Officers

Senior Managing
Officers
Managing Officers

Kohei Nozaki

Keiichi Fukunaga

Hiroaki Asai

Hirooki Fujiwara

Yukihisa Tsuchimoto
Toshiya Yamagishi
Mikihiko Okamoto
Masahiro Kawaguchi
Susumu Toyoda
Kazuyuki Yamaguchi
Masafumi Kunito
Toshihiko Shimizu
Hiroaki Kayukawa

Takashi Ito
Junichi Harada
Yasuhiro Murata
Yojiro Mizuno
Yuji Ishizaki
Kiyotsugu Kurimoto
Koichi Ito
Yasushi Kawai
Keizo Hara
Executives
Name

Title

Akio Toyoda

President and Director

Katsuyuki Kusakawa

Chief Financial Officer, Senior Vice President of Toyota
Motor Sales USA and Treasurer of Toyota Motor Sales
USA

James E. Lentz III

Senior Managing Officer, Chief Executive Officer of
North America Region, President of Toyota Motor
North America and Chief Operating Officer of Toyota
Motor North America

Osamu Nagata

Chief Executive Officer of Toyota Motor Engineering &
Manufacturing, North America, Inc. and President of
Toyota Motor Engineering & Manufacturing, North
America, Inc.

Kazuo Ohara

Chief Executive Officer of Toyota Motor Sales, U.S.A.,
Inc. and President of Toyota Motor Sales, U.S.A., Inc.
Financial Performance
Fiscal Year

Operating
income
return on
revenues

Pretax
return on
revenues

Pretax
return on
capital

Return on
assets
(R.O.A.)

Return on
equity
(R.O.E.)

Sharehold
ers' equity
ratio

FY2013

6.0%

6.4%

4.0%

2.9%

8.5%

34.2%

FY2012

1.9%

2.3%

1.4%

0.9%

2.7%

34.4%

FY2011

2.5%

3.0%

1.9%

1.4%

3.9%

34.7%

FY2010

0.8%

1.5%

1.0%

0.7%

2.1%

34.1%

FY2009

2.2%

2.7%

1.8%

1.4%

4.0%

34.6%

FY2008

8.6%

9.3%

7.5%

5.3%

14.5%

36.6%

FY2007

9.3%

9.9%

7.8%

5.4%

14.7%

36.3%
Awards
NDTV Car & Bike Awards 2011:
• Ista Green Award – Prius
• Sub-Compact Sedan of the year – Etios
Subros Car & Bike India Awards 2011:
• Engine of the year – Altis Diesel
• Green Technology of the year – Prius
Auto India:
• Best Brand Awards 2011 – Toyota
• Most Eco-friendly – Toyota
CSR Organization and Structures
CSR Promotion
• Toyota Motor Corporation (TMC) established
the CSR (Corporate Social Responsibility)
Committee as the body responsible for
promoting CSR and the CSR Department as
the organization for implementing CSR
activities. The collaboration of these two
entities provides for long-term, company-wide
CSR promotion and activities.
Structure
Environmental Responsibility
Balance Sheet
Income Statement
Management Structure
Career
Marketing Mix 4P’s
Product

Price

Product variety

List price

Quality & Design

Discounts

Features

Allowances

Brand name

Payment period

Packaging & Services

Credit terms

Warranties & Returns

Target
Customers

Place
Channels

Promotion

Coverage & Locations

Advertising

Assortments

Personal selling

Inventory

Sales promotion

Transportations

Public relations

Logistics
Competitors
• Ford Motor Company

• General Motors Company

• Honda Motor Co., Ltd.
Toyota Safety Education Programme
TSEP ACTIVITIES
• Mobile Traffic Park
• Traffic Safety Interactive Course
• Animated Film on Traffic Safety
• Traffic Booth
• Computer Game
• TSEP Website
Toyota Operations

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Toyota 3

  • 2. Toyota headquarters in Toyota City, Japan Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565) 28-2121 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701,Japan. Nagoya Office at 4-7-1 Meieki, Nakamura-ku, Nagoya City, Aichi.
  • 3. Industry: Automotive Robotics Financial services Products: Automobile Founded: August 28, 1937 Founder(s): Kiichiro Toyoda Key people: Fujio Cho (Chairman), Akio Toyoda (President and CEO) Headquarters: Toyota, Aichi, Japan Employees: 324,747 (2012) Subsidiaries: 522 (Toyota Group) Toyota India Hino Motors, Ltd. Daihatsu Motor Co., Ltd. Toyota Financial Services
  • 4. History • The company was founded in 1933 by Kiichiro Toyoda as a spin off from his father's company Toyota Industries to create automobiles. It created its first product Type an engine in 1934 and its first passenger car in 1936.
  • 5. Journey From The Past 1924 • Sakichi Toyoda invents Toyoda Model G Automatic Loom. 1929 • Automatic-loom patent is sold to a British company. 1930 • Kiichiro Toyoda begins research on small gasoline-powered engine. 1933 • Automobile Department is established at Toyoda Automatic Loom Works, Ltd. 1935 • The Toyoda precepts are compiled. 1936 • The AA Sedan is completed. 1937 • Toyota Motor Co., Ltd. is established. 1938 • Honsha Plant begins production 1950 • Toyota Motor Sales Co., Ltd. is established.
  • 6. 1951 • Suggestion System begins. 1957 • The first prototypes of the Crown are exported to the United States; Toyota Motor Sales U.S.A., Inc. is established. 1959 • Motomachi Plant begins production. 1962 • Joint Declaration of Labor and Management is signed. 1965 • Toyota wins the Deming Application Prize for quality control. 1966 • Business partnership with Hino Motors Ltd. begins. 1967 • Business partnership with Daihatsu Motor Co., Ltd. begins. 1974 • Toyota Foundation is established. 1975 • The prefabricated housing business begins.
  • 7. 1982 • Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation. 1984 • Joint venture with General Motors (New United Motor Manufacturing, Inc.) begins production in the USA. 1988 • Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production. 1992 • Toyota Motor Manufacturing (United Kingdom) Ltd. begins production. 1997 • The Prius is launched as the world's first mass-produced hybrid car. 1999 • Cumulative domestic production reaches 100 million vehicles. 2000 • Sichuan Toyota Motor Co., Ltd. begins production in China. 2001 • Toyota Motor Manufacturing France S.A.S. begins production in France. 2002 • Toyota enters Formula One World Championship; Tianjin Toyota Motor Co., Ltd. begins production in China.
  • 8. 2004 • The Toyota Partner Robot is publicly unveiled. 2010 • Toyota and Tesla Motors agree on joint EV development.
  • 9. Vision • Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders. • Delight our customers through innovative products, by utilising advanced technologies and services.
  • 10. Mission • Practice ethics and transparency in all our business operations. • Touch the heart of our customers by providing products and services of superior quality at a competitive price. • Cultivate a lean and flexible business model throughout the value chain by continuous improvement. • Lead the Toyota global operations for the emerging mass market. • Create a challenging workplace which promotes sense of pride, ownership, mutual trust and teamwork. • Create an eco-friendly company in harmony with nature and society.
  • 11. BOARD President of Toyota Motor Industries: • Rizaburo Toyoda (1937–1941) • Kiichiro Toyoda (1941–1950) • Taizo Ishida (1950–1961) • Fukio Nakagawa (1961–1967) • Eiji Toyoda (1967–1981) President of Toyota Motor Corporation: • Eiji Toyoda (1981) • Shoichiro Toyoda (1982–1992) CEO of Toyota Motor Corporation: • Dr. Tatsuro Toyoda (1992– 1995) • Hiroshi Okuda (1995–1999) • Fujio Cho (1999–2005) • Katsuaki Watanabe (2005– 2009) • Akio Toyoda (2009–present) Chairman of Toyota Motor Corporation: • Shoichiro Toyoda (1992–1999) • Hiroshi Okuda (1999–2006) • Fujio Cho (2006–present)
  • 12. Board of Directors Chairman Vice Chairman President Executive Vice Presidents Senior Managing Directors Directors Tetsuro Toyoda Kazunori Yoshida Akira Onishi Chiaki Yamaguchi Kazue Sasaki Hirotaka Morishita Shinya Furukawa Masaharu Suzuki Norio Sasaki Toshifumi Ogawa Masafumi Kato Toshifumi Onishi Takaki Ogawa Kan Otsuka Fujio Cho
  • 13. Audit & Supervisory Board Members Full-time Audit & Supervisory Board Members Outside Audit & Supervisory Board Members Shigetaka Yoshida Kakuo Ishikawa Katsuaki Watanabe Toshio Mita Hans-Juergen Marx
  • 14. SWOT ANALYSIS Location of Factor TYPE OF FACTOR Favorable Internal Strengths Strong financial performance Brand image Strong performance in Asia region Unfavorable Weaknesses Poor profitability of ‘financial services’ segment Expenses related to post retirement benefits for employees Research and development activities Toyota production system External Opportunities Increasing demand for hybrid electric vehicles Opportunities in Asian market New models Threats Economic slowdown Competition in the global automotive market Tightening emission standards Appreciating Japanese Yen against US Dollar
  • 15. Managing Officers Senior Managing Officers Managing Officers Kohei Nozaki Keiichi Fukunaga Hiroaki Asai Hirooki Fujiwara Yukihisa Tsuchimoto Toshiya Yamagishi Mikihiko Okamoto Masahiro Kawaguchi Susumu Toyoda Kazuyuki Yamaguchi Masafumi Kunito Toshihiko Shimizu Hiroaki Kayukawa Takashi Ito Junichi Harada Yasuhiro Murata Yojiro Mizuno Yuji Ishizaki Kiyotsugu Kurimoto Koichi Ito Yasushi Kawai Keizo Hara
  • 16. Executives Name Title Akio Toyoda President and Director Katsuyuki Kusakawa Chief Financial Officer, Senior Vice President of Toyota Motor Sales USA and Treasurer of Toyota Motor Sales USA James E. Lentz III Senior Managing Officer, Chief Executive Officer of North America Region, President of Toyota Motor North America and Chief Operating Officer of Toyota Motor North America Osamu Nagata Chief Executive Officer of Toyota Motor Engineering & Manufacturing, North America, Inc. and President of Toyota Motor Engineering & Manufacturing, North America, Inc. Kazuo Ohara Chief Executive Officer of Toyota Motor Sales, U.S.A., Inc. and President of Toyota Motor Sales, U.S.A., Inc.
  • 17. Financial Performance Fiscal Year Operating income return on revenues Pretax return on revenues Pretax return on capital Return on assets (R.O.A.) Return on equity (R.O.E.) Sharehold ers' equity ratio FY2013 6.0% 6.4% 4.0% 2.9% 8.5% 34.2% FY2012 1.9% 2.3% 1.4% 0.9% 2.7% 34.4% FY2011 2.5% 3.0% 1.9% 1.4% 3.9% 34.7% FY2010 0.8% 1.5% 1.0% 0.7% 2.1% 34.1% FY2009 2.2% 2.7% 1.8% 1.4% 4.0% 34.6% FY2008 8.6% 9.3% 7.5% 5.3% 14.5% 36.6% FY2007 9.3% 9.9% 7.8% 5.4% 14.7% 36.3%
  • 18. Awards NDTV Car & Bike Awards 2011: • Ista Green Award – Prius • Sub-Compact Sedan of the year – Etios Subros Car & Bike India Awards 2011: • Engine of the year – Altis Diesel • Green Technology of the year – Prius Auto India: • Best Brand Awards 2011 – Toyota • Most Eco-friendly – Toyota
  • 19. CSR Organization and Structures CSR Promotion • Toyota Motor Corporation (TMC) established the CSR (Corporate Social Responsibility) Committee as the body responsible for promoting CSR and the CSR Department as the organization for implementing CSR activities. The collaboration of these two entities provides for long-term, company-wide CSR promotion and activities.
  • 24.
  • 27. Marketing Mix 4P’s Product Price Product variety List price Quality & Design Discounts Features Allowances Brand name Payment period Packaging & Services Credit terms Warranties & Returns Target Customers Place Channels Promotion Coverage & Locations Advertising Assortments Personal selling Inventory Sales promotion Transportations Public relations Logistics
  • 28. Competitors • Ford Motor Company • General Motors Company • Honda Motor Co., Ltd.
  • 29. Toyota Safety Education Programme TSEP ACTIVITIES • Mobile Traffic Park • Traffic Safety Interactive Course • Animated Film on Traffic Safety • Traffic Booth • Computer Game • TSEP Website
  • 30.