The document details the history and organizational culture of Toyota, a leading automobile manufacturer founded in Japan in 1933. It discusses Toyota's key competitors and highlights its commitment to teamwork, continuous improvement, and quality, which are central to its workplace culture. Additionally, it mentions Toyota's aim to provide efficient, low-cost vehicles, significant achievements in 2017, and reasons for consumers to choose Toyota vehicles.

1. Group Members:
Mohammad Sajid
Noman Abdul Razaq
Hamza Khan Abbasi

2. Introduction :
• Toyota is the
Japanese
company , it’s
head quarter in
Toyota city
japan.

3. • In the began 1933 Toyoda Automatic Loom Work.
• 1936 released the first car The Model AA sedan.
• 1941 established Toyoda Machine Works, Ltd.
• 1945 established Toyota Auto Body, Ltd.

4. • In the World War II the company was forced to temporarily
suspend its automotive production.
• The 1950s Toyota’s automobile production factories were
back in operation.
• It became the largest automobile manufacturer in the
world for the first time in 2008.
• In 2014 Toyota manufactured 10 million car in a year.

7. Competitor of Toyota Motor:
There are so many Competitor of Toyota company.
• Honda
• Suzuki
• Ford
• Hyundai
• Nissan

8. Introduction to Honda:
• Soichiro Honda founder of Honda Motor Company.
• Join Art Shokai Company in Tokyo.
• 23, Nov 1924 won the Japan car champion ship.
• 1928 left Shokai Company.
• Start Tokai Seiki piston company.
• Contract with Toyota company.

9. • Piston did not match the required quality.
• Second World War.
• Oct 1946, he founded Honda Technical Research Institute.
• He had only 12 employees who worked in a 170-sq ft. area.
• 1949 Changed in Honda Motor Company.
• 1964 was the World’s largest manufacturer of motorcycles.
• In 1963, Release their first ever four-wheel vehicle in the form of the
T360 mini pick-up truck.

10. Workplace Culture:
• Toyota Motor Corporation’s organizational culture defines the
responses of employees to challenges the company faces in the
market.
• As a global leader in the automobile industry, Toyota uses its
organizational culture to maximize human resource capabilities in
innovation.
• Toyota’s organizational culture effectively supports the company’s
endeavors in innovation and continuous improvement.

11. Features of Toyota’s Organizational Culture:
• Teamwork
• Continuous improvement through learning
• Quality
• Secrecy

12. Teamwork:
• Teamwork leads to greater capabilities and success.
• The involvement of employees in their respective teams.
• Every Toyota employee goes through a teambuilding
training program.

13. Continuous Improvement through Learning:
• A learning organization utilizes information gained through
the activities of individual workers to develop policies and
programs for better results.
• Toyota’s organizational culture highlights learning as a way
of developing solutions to problems.

14. Quality:
• Quality is at the heart of Toyota’s organizational culture.
• The success of the company is typically attributed to its
ability to provide high quality automobiles.

15. Secrecy:
• Toyota’s organizational culture has a considerable degree of
secrecy.
• Before 2013, information about problems encountered in
the workplace must go through the firm’s headquarters in
Toyota City, Japan.

16. Aim:
Toyota company aim is that , Provide the lowest cost but
efficient model cars to customer.

17. Toyota make their culture best workplace:
• Creating Happy Workplaces.
• Promoting Women’s Participation in the Workplace.
• Safety and Health.

18. Coming up Toyota Brands 2018:
• There are Coming up 16 (sixteen) Toyota Models in 2018.

20. Award in 2017:
There are following awards, like.
• Kelley blue book’s award (K.B.B) (Best resale value award)
• Kelley blue book’s award (5-Year Cost to Own Award)
• Power Vehicle Dependably award
• Safety Pick Plus award
• 5-Star Safety Ranking award

21. Five Reason to Buy a Toyota:
• DURABILITY
• RESALE/RESIDUAL VALUE
• LOW-MAINTENANCE
• GREEN TECHNOLOGY
• MADE IN AMERICA