It is a Presentation of international marketing of toyota !!

1. International Marketing Of Toyota

2. Abstract
• Until a few years ago, the international market had been an avenue to
absorb the spillover from extra production. The entrepreneur used to look
at export only if he could spare part of his production after meeting the
national domestic demand. With the economy opening up its doors to
international manufacturers and marketers immediately after foreign
exchange crunch of the early 90s, however the scenario changed rapidly.
The liberalized economy also provided Indian consumers internationally
acclaimed brands at competitive prices. Today, international market offer
unlimited opportunities to companies like Infosys, Wipro, Videocon,
Ranbaxy, Dr. Reddy’s Labs, Asian Paints and many others. As a result, these
firms now look at international markets to gain global competitiveness
through technological advancement, superior marketing strategies and
continue product and service innovations.

3. Introduction
•
• There are 192 countries in the world, each offering an independent yet interdependent
market to manufacturers, service providers and knowledge – and skill- based marketing
operators. The domestic markets now face competition not only from within but even from
all remote corners of the world. The multinational and transnational firms offer tough
competition to the domestic industry by setting vey steep and high standards.
• The Indian economy witnessed this when leading multinationals and mega-billion dollars
corporations like Samsung, LG, Panasonic, Whirlpool, Bridgestone and automobile
manufacturers like Hyundai, General Motors, Toyota, Suzuki and Honda walked into the
Indian market and not only created their own space, but also virtually look over more than
60% share of the market from Indian manufacturers. In the white goods market, such as color
television and refrigerators, multinationals control more than 90% of the market share today.
Goods imported from china have been responsible for the closures of many small-scale
manufacturers in the dry cell battery, kitchenware, cosmetics and toy industries.

4. Five Steps of the International
Marketing Process

5. Types of Innovations
• 1)Product innovation is "introducing a good or service that are new or significantly
• Improved in terms of their characteristics or intended uses." These include significant
• Improvements in technical specifications, components and materials, the embedded software, the
user-friendly attitude of other functional characteristics. Product innovations can use new
knowledge or technology, or may be based on new uses or combinations of existing knowledge and
technologies. Product term is used to cover both goods and services.
• 2)Process innovation is implementing new or significantly improved methods of production
(e.g. new manufacturing processes or technology flows) or a new method of delivery. This includes
significant changes in techniques, equipment and / or software. The result of process innovation
should be significant in terms of: the production, product quality or reduce production costs and
distribution.
• 3)Marketing innovation is implementing a new marketing method involving significant changes
in product design or packaging, new sales methods, product placement, product promotion or
pricing on the policy. Marketing innovations are designed to better meet customer needs, pursue
new markets or opening a ninth position of company products on the market, with the objective of
increasing company sales.
• 4)Organizational innovation is implementing a new way of organizing the company's
• Business practices in employment organization or external company’s relations. Such an innovation
aimed at enhancing business performance by reducing administrative and transaction costs,
improving satisfaction at work (and thus labour productivity) or reduces supply costs.
• In the U.S. many organizational innovations have taken place in distribution. Examples of
organizational innovations include the introduction of supply chain management, quality
management system etc... In a general sense, the term "organizational innovation" refers to the
creation or adoption of new ideas or behaviours organization through change and innovate the
organization's internal adjustments may be introduced changes in strategy, structure, skills,

6. Introduction
• Toyota Motor Corporate is a Japanese automotive manufacturer headquartered in Toyota,
Aichi, Japan. In 2013 the multinational corporation consisted of 333,498 employees
worldwide and, as of January 2014, is the fourteenth-largest company in the world by
revenue. Toyota was the largest automobile manufacturer in 2012 (by production). In July of
that year, the company reported the production of its 200-millionth vehicle. Toyota is the
world's first automobile manufacturer to produce more than 10 million vehicles per year. It
did so in 2012 according to OICA,[4] and in 2013 according to company data. As of November
2013, Toyota was the largest listed company in Japan by market capitalization (worth more
than twice as much as 2-ranked SoftBank) and by revenue.
• The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company
Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department
of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first
passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5 brands,
including the Toyota brand, Hino, Lexus, Ranz, and Scion. It also holds a 51.2% stake in
Daihatsu, a 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, and a 0.27% stake in
Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota
Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several
"nonautomotive" companies. TMC is part of the Toyota Group, one of the largest
conglomerates in the world.

7. Toyota’s Global Vision
• “Toyota will lead the way to future of mobility, enriching lives around the world with the
safest and the most responsible ways of moving people.
• Through our commitment to quality, and respect to the planet, we aim to exceed
expectations and be rewarded with a smile.
• We will meet our challenging goals by engaging the talents and passion of people, who
believe there is always a better way.”

8. Company Strategy
• Toyota's management philosophy has evolved from the company's origins and has been
reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was
instrumental in developing. Toyota's managerial values and business methods are known
collectively as the Toyota Way.In April 2001, Toyota adopted the "Toyota Way 2001", an
expression of values and conduct guidelines that all Toyota employees should embrace.
Under the two headings of Respect for People and Continuous Improvement, Toyota
summarizes its values and conduct guidelines with the following five principles: Challenge
Kaizen (improvement)
• • Genchi genbutsu (go and see)
• • Respect
• • Teamwork
• According to external observers, the Toyota Way has four components:
• 1. Long-term thinking as a basis for management decisions
• 2. A process for problem-solving
• 3. Adding value to the organization by developing its people
• 4. Recognizing that continuously solving root problems drives organizational learning
• The Toyota Way incorporates the Toyota Production System.

9. Principles of Toyota
Some more Principles:
1. Base your management decisions on
a long-term philosophy, even at the expense of
short-term goals
2. Create continuous process flow to
bring problems to the surface
3. Use "pull" systems to avoid
overproduction
4. Level out the workload
5. Build a culture of stopping to fix
problems, to get quality right the first time
6. Standardized tasks are the
foundation for continuous improvement and
employee empowerment

10. Conclusion & References
• Toyota Industries has promoted diversification through continuous innovation all through its life and expanded the
scope of its business domains to include textile machinery, automobiles (vehicles, engines, car air-conditioning
compressors, etc.), and materials handling equipment, electronics, and logistics solutions. All these Expansion
Strategies adopted by Toyota has resulted in making Toyota one of the largest Conglomerates.
• http://www.toyotafinancial.com, http://www.toyota.com
• http://www.toyota-industries.com/corporateinfo/corpdata/
• http://www.toyoland.com/history.html
• http://www.toyota-global.com/investors/ir
• http://www.marketingweek.co.uk/toyota-and-ford-collaborate-to-build-hybrid-cars/3029482.article
• http://www.toyota-global.com/investors/ir_library/annual/pdf/2012/feature/