SlideShare a Scribd company logo
SDM COLLEGE OF ENGINEERING AND MANAGEMENT
DEPARTMENT OF MANAGEMENT STUDIES
REPORT ON
PORTER FIVE FORCE MODEL
OF
TATA MOTORS
SUBMITTED TO:
Dr Saleem Sonnekhan
SUBMITTED BY:
DEEPA M
SURAJ P
MRUTHYUNJAY H S
NAVEEN H
RAHUL
Company Overview
 India’s largest and most trusted
Multinational Conglomerate.
 Founded by Jamsetji Tata in 1868.
 Headquarters in India.
 It comprises over 100 operating
companies, with operations in more than
100 countries across six continents,
exporting products and services to over
150 countries.
 The revenue of Tata companies, taken
together, was $103.27 billion (around
Rs624,757 crore) in 2015, with 67.2
percent of this coming from businesses
outside India.
 Around 581,000 employees worldwide.
Tata Motors Limited
 India’s largest automobile company.
 It is the leader in commercial vehicles in each segment,
and among the top in passenger vehicles with winning
products in the compact, midsize car and utility vehicle
segments.
 Also listed in the New York Stock Exchange
(September 2004), has emerged as an international
automobile company.
Porter’s Five Forces Chart
Bargaining Power of Suppliers
 To Manufacture vehicle number of
inputs used like steel,seat covers,tyres
etc..
 High competition among suppliers
 Diverse distribution channel
 Low cost of switching suppliers
 Volume is critical to suppliers
 High capital requirements
 Economies of scale
 Demand side benfit of scale.
 Customer switching cost.
 Distribution Channels...
Bargaining Power of Customers
 Driving prices far below competitors, causing them to exit, thus shifting
power with buyers back to the firm.
 Low buyer price sensitivity.
 Large number of customers.
 The barganing power of customer is low bcz company dominates
market with quality & reputation of so many years.
 However when automobile company goes for backward integration in
that case Buyer have the heigher barganing power like tata which have
its own steel plants so can face the problem of shortage of raw
materials.
Intensity of Existing Rivalry
 Large industry size,strong.
 Fast industry growth rate.
 The market is dominated by a few number of
large scale companies like maruti
suzuki,hyundai,tata motors comprising about
60% market share.
 Rivary is some what Reduced due to degree of
diffrentiation luxury & budget.
 Since industry competitivness is high.
Five force of tata motors

More Related Content

What's hot

Strategic Analysis of TATA Motors with emphasison JLR acquisition
Strategic Analysis of TATA Motors with emphasison JLR acquisitionStrategic Analysis of TATA Motors with emphasison JLR acquisition
Strategic Analysis of TATA Motors with emphasison JLR acquisitionSIBASIS MOHAPATRA
 
Tata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikTata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikykartheekguptha
 
Mahindra group sm final
Mahindra group  sm finalMahindra group  sm final
Mahindra group sm finalWasim Akram
 
Tata motors final project on consumer satisfaction.
Tata motors final project on consumer satisfaction.Tata motors final project on consumer satisfaction.
Tata motors final project on consumer satisfaction.Joydip Roy
 
Maruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTsanjay p
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITCVinni Kaur
 
TATA MOTORS presentation (STRATEGIC MANAGEMENT)
TATA MOTORS presentation (STRATEGIC MANAGEMENT)TATA MOTORS presentation (STRATEGIC MANAGEMENT)
TATA MOTORS presentation (STRATEGIC MANAGEMENT)KISHAN PANSARA
 
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEPESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEManish Badhiye
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limitedDarshan Garg
 
marico limited
marico limitedmarico limited
marico limitedReeti Pal
 
Strategic Management of Tata Steel
Strategic Management of Tata SteelStrategic Management of Tata Steel
Strategic Management of Tata SteelNikita Jangid
 
Hindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyHindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyMayank Kumar
 
INTERNATIONAL MARKETING OF TATA MOTORS
INTERNATIONAL MARKETING OF TATA MOTORSINTERNATIONAL MARKETING OF TATA MOTORS
INTERNATIONAL MARKETING OF TATA MOTORSJiten Menghani
 
Project on maruti suzuki distribution channel
Project on maruti suzuki distribution channelProject on maruti suzuki distribution channel
Project on maruti suzuki distribution channelUnnAti Mistry
 

What's hot (20)

Strategic Analysis of TATA Motors with emphasison JLR acquisition
Strategic Analysis of TATA Motors with emphasison JLR acquisitionStrategic Analysis of TATA Motors with emphasison JLR acquisition
Strategic Analysis of TATA Motors with emphasison JLR acquisition
 
Tata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikTata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthik
 
Mahindra group sm final
Mahindra group  sm finalMahindra group  sm final
Mahindra group sm final
 
Tata motors final project on consumer satisfaction.
Tata motors final project on consumer satisfaction.Tata motors final project on consumer satisfaction.
Tata motors final project on consumer satisfaction.
 
Maruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENTMaruti suzuki STRATEGIC MANAGEMENT
Maruti suzuki STRATEGIC MANAGEMENT
 
strategic analysis of ITC
strategic analysis of ITCstrategic analysis of ITC
strategic analysis of ITC
 
Tata motors project
Tata motors projectTata motors project
Tata motors project
 
STP of tata Motors
STP of tata MotorsSTP of tata Motors
STP of tata Motors
 
TATA MOTORS presentation (STRATEGIC MANAGEMENT)
TATA MOTORS presentation (STRATEGIC MANAGEMENT)TATA MOTORS presentation (STRATEGIC MANAGEMENT)
TATA MOTORS presentation (STRATEGIC MANAGEMENT)
 
Tata motor's
Tata motor'sTata motor's
Tata motor's
 
BCG Matrix of Tata Group
BCG Matrix of Tata GroupBCG Matrix of Tata Group
BCG Matrix of Tata Group
 
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEPESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
 
tata motors
tata motorstata motors
tata motors
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limited
 
marico limited
marico limitedmarico limited
marico limited
 
Strategic Management of Tata Steel
Strategic Management of Tata SteelStrategic Management of Tata Steel
Strategic Management of Tata Steel
 
Hindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyHindustan Unilever Limited Strategy
Hindustan Unilever Limited Strategy
 
INTERNATIONAL MARKETING OF TATA MOTORS
INTERNATIONAL MARKETING OF TATA MOTORSINTERNATIONAL MARKETING OF TATA MOTORS
INTERNATIONAL MARKETING OF TATA MOTORS
 
Toyota ppt
Toyota pptToyota ppt
Toyota ppt
 
Project on maruti suzuki distribution channel
Project on maruti suzuki distribution channelProject on maruti suzuki distribution channel
Project on maruti suzuki distribution channel
 

Viewers also liked

Tata Nano Five Forces Ppt
Tata Nano Five Forces PptTata Nano Five Forces Ppt
Tata Nano Five Forces Pptrahulkalra0001
 
SWOT analysis of TATA motors
SWOT analysis of TATA motorsSWOT analysis of TATA motors
SWOT analysis of TATA motorsSai Malleswar
 
Porter's Five Forces
Porter's Five ForcesPorter's Five Forces
Porter's Five ForcesMayur Khatri
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIRaghavendra Rachamadugu
 
A report on change management at Tata motors
A report on change management at Tata motorsA report on change management at Tata motors
A report on change management at Tata motorsSuman Barman
 
PPT on TATA motors limited by MohamedArif and his team!!
PPT on TATA motors limited by MohamedArif and his team!!PPT on TATA motors limited by MohamedArif and his team!!
PPT on TATA motors limited by MohamedArif and his team!!Azim Uchiha
 
Swot analysis of tatamotors
Swot analysis of tatamotors Swot analysis of tatamotors
Swot analysis of tatamotors hiteshkrohra
 
Porters 5 force model
Porters 5 force model Porters 5 force model
Porters 5 force model karangoyal972
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limitedmadinvgsom
 
maruti suzuki india ltd
 maruti  suzuki india ltd maruti  suzuki india ltd
maruti suzuki india ltdPraveen Sharma
 
TATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study AnalysisTATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study AnalysisSadat Faruque
 
Porter's 5 forces analysis for car service industry
Porter's 5 forces analysis for car service industryPorter's 5 forces analysis for car service industry
Porter's 5 forces analysis for car service industryChand Mohammad
 
Management information system in tata motors
Management information system in tata motorsManagement information system in tata motors
Management information system in tata motorsAchu James Alumkal
 

Viewers also liked (20)

Tata Nano Five Forces Ppt
Tata Nano Five Forces PptTata Nano Five Forces Ppt
Tata Nano Five Forces Ppt
 
SWOT analysis of TATA motors
SWOT analysis of TATA motorsSWOT analysis of TATA motors
SWOT analysis of TATA motors
 
Tata strategy
Tata strategyTata strategy
Tata strategy
 
Porter's 5 Force Model
Porter's 5 Force ModelPorter's 5 Force Model
Porter's 5 Force Model
 
Porter's Five Forces
Porter's Five ForcesPorter's Five Forces
Porter's Five Forces
 
PORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKIPORTER’s five forces model for MARUTI SUZUKI
PORTER’s five forces model for MARUTI SUZUKI
 
A report on change management at Tata motors
A report on change management at Tata motorsA report on change management at Tata motors
A report on change management at Tata motors
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
PPT on TATA motors limited by MohamedArif and his team!!
PPT on TATA motors limited by MohamedArif and his team!!PPT on TATA motors limited by MohamedArif and his team!!
PPT on TATA motors limited by MohamedArif and his team!!
 
tata ppt
tata ppttata ppt
tata ppt
 
Porter’s five forces
Porter’s five forcesPorter’s five forces
Porter’s five forces
 
Swot analysis of tatamotors
Swot analysis of tatamotors Swot analysis of tatamotors
Swot analysis of tatamotors
 
Tata motors
Tata motorsTata motors
Tata motors
 
Porters 5 force model
Porters 5 force model Porters 5 force model
Porters 5 force model
 
Tata cost leadership
Tata cost leadershipTata cost leadership
Tata cost leadership
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limited
 
maruti suzuki india ltd
 maruti  suzuki india ltd maruti  suzuki india ltd
maruti suzuki india ltd
 
TATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study AnalysisTATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study Analysis
 
Porter's 5 forces analysis for car service industry
Porter's 5 forces analysis for car service industryPorter's 5 forces analysis for car service industry
Porter's 5 forces analysis for car service industry
 
Management information system in tata motors
Management information system in tata motorsManagement information system in tata motors
Management information system in tata motors
 

Similar to Five force of tata motors

Analysis of Motorcycle section in India
Analysis of Motorcycle section in IndiaAnalysis of Motorcycle section in India
Analysis of Motorcycle section in IndiaSuraj nayak
 
Tata motors : Fundamental & Ratio Analysis
Tata motors : Fundamental & Ratio AnalysisTata motors : Fundamental & Ratio Analysis
Tata motors : Fundamental & Ratio AnalysisAnmol Agrawal
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Aviroop Banik
 
Industrial analysis of TATA Motors
Industrial analysis of TATA MotorsIndustrial analysis of TATA Motors
Industrial analysis of TATA MotorsJeril Peter
 
Brand awareness of prestolite battery full
Brand awareness of prestolite battery fullBrand awareness of prestolite battery full
Brand awareness of prestolite battery fullnirav333
 
Automobile industry
Automobile industryAutomobile industry
Automobile industryRiya Aseef
 
Maruti suzuki ppt
Maruti suzuki pptMaruti suzuki ppt
Maruti suzuki pptanurag77
 
Industrial analysis on automobile industry with special reference to tata mo...
Industrial analysis  on automobile industry with special reference to tata mo...Industrial analysis  on automobile industry with special reference to tata mo...
Industrial analysis on automobile industry with special reference to tata mo...js slides
 
Industrial analysis on automobile industry with special reference to tata mo...
Industrial analysis  on automobile industry with special reference to tata mo...Industrial analysis  on automobile industry with special reference to tata mo...
Industrial analysis on automobile industry with special reference to tata mo...js slides
 
Presentation1 on audi
Presentation1 on audiPresentation1 on audi
Presentation1 on audiumair192
 
Presentation1 on audi
Presentation1 on audiPresentation1 on audi
Presentation1 on audihaslam1982
 
Customer perception @ bijjaragi motors project report mba marketing
Customer perception @ bijjaragi motors project report mba marketingCustomer perception @ bijjaragi motors project report mba marketing
Customer perception @ bijjaragi motors project report mba marketingBabasab Patil
 
Passenger Car 'industry in India
Passenger Car 'industry in IndiaPassenger Car 'industry in India
Passenger Car 'industry in IndiaHarshdeep Singh
 
Market Analysis of Consumer Durables(Automobile Industry)
Market Analysis of Consumer Durables(Automobile Industry)Market Analysis of Consumer Durables(Automobile Industry)
Market Analysis of Consumer Durables(Automobile Industry)Naresh Kumar
 
Hindustan Motors
Hindustan MotorsHindustan Motors
Hindustan Motorsmindway
 

Similar to Five force of tata motors (20)

Analysis of Motorcycle section in India
Analysis of Motorcycle section in IndiaAnalysis of Motorcycle section in India
Analysis of Motorcycle section in India
 
Tata motors : Fundamental & Ratio Analysis
Tata motors : Fundamental & Ratio AnalysisTata motors : Fundamental & Ratio Analysis
Tata motors : Fundamental & Ratio Analysis
 
Maruti suzuki
Maruti suzukiMaruti suzuki
Maruti suzuki
 
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...
 
Industrial analysis of TATA Motors
Industrial analysis of TATA MotorsIndustrial analysis of TATA Motors
Industrial analysis of TATA Motors
 
Brand awareness of prestolite battery full
Brand awareness of prestolite battery fullBrand awareness of prestolite battery full
Brand awareness of prestolite battery full
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 
Presentation2.pptx
Presentation2.pptxPresentation2.pptx
Presentation2.pptx
 
Presentation2.pptx
Presentation2.pptxPresentation2.pptx
Presentation2.pptx
 
Presentation2.pptx
Presentation2.pptxPresentation2.pptx
Presentation2.pptx
 
Maruti suzuki ppt
Maruti suzuki pptMaruti suzuki ppt
Maruti suzuki ppt
 
Industrial analysis on automobile industry with special reference to tata mo...
Industrial analysis  on automobile industry with special reference to tata mo...Industrial analysis  on automobile industry with special reference to tata mo...
Industrial analysis on automobile industry with special reference to tata mo...
 
Industrial analysis on automobile industry with special reference to tata mo...
Industrial analysis  on automobile industry with special reference to tata mo...Industrial analysis  on automobile industry with special reference to tata mo...
Industrial analysis on automobile industry with special reference to tata mo...
 
Presentation1 on audi
Presentation1 on audiPresentation1 on audi
Presentation1 on audi
 
Presentation1 on audi
Presentation1 on audiPresentation1 on audi
Presentation1 on audi
 
Customer perception @ bijjaragi motors project report mba marketing
Customer perception @ bijjaragi motors project report mba marketingCustomer perception @ bijjaragi motors project report mba marketing
Customer perception @ bijjaragi motors project report mba marketing
 
Passenger Car 'industry in India
Passenger Car 'industry in IndiaPassenger Car 'industry in India
Passenger Car 'industry in India
 
Market Analysis of Consumer Durables(Automobile Industry)
Market Analysis of Consumer Durables(Automobile Industry)Market Analysis of Consumer Durables(Automobile Industry)
Market Analysis of Consumer Durables(Automobile Industry)
 
Hero moto corp
Hero moto corpHero moto corp
Hero moto corp
 
Hindustan Motors
Hindustan MotorsHindustan Motors
Hindustan Motors
 

More from Rahul Gulaganji

Teamwork in the workplace and ethics
Teamwork in the workplace and ethicsTeamwork in the workplace and ethics
Teamwork in the workplace and ethicsRahul Gulaganji
 
Maruti 800 product life cycle
Maruti 800 product life cycleMaruti 800 product life cycle
Maruti 800 product life cycleRahul Gulaganji
 
Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800Rahul Gulaganji
 
How to find your first job
How to find your first jobHow to find your first job
How to find your first jobRahul Gulaganji
 
Wage & Salary Survey Report On Home Aplliances
Wage & Salary Survey Report On Home AplliancesWage & Salary Survey Report On Home Aplliances
Wage & Salary Survey Report On Home AplliancesRahul Gulaganji
 
Tata Motors Company Analysis Report 2015-2016
Tata Motors Company Analysis Report 2015-2016Tata Motors Company Analysis Report 2015-2016
Tata Motors Company Analysis Report 2015-2016Rahul Gulaganji
 
Tata Motors CSR Report 2015-2016
Tata Motors CSR Report 2015-2016Tata Motors CSR Report 2015-2016
Tata Motors CSR Report 2015-2016Rahul Gulaganji
 
Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016Rahul Gulaganji
 
Online VS In Store Buying Behavior Of Consumer PPT
Online VS In Store Buying Behavior Of Consumer PPTOnline VS In Store Buying Behavior Of Consumer PPT
Online VS In Store Buying Behavior Of Consumer PPTRahul Gulaganji
 
Online VS In store Buying Behavior Of Consumer Report
Online VS In store Buying Behavior Of Consumer ReportOnline VS In store Buying Behavior Of Consumer Report
Online VS In store Buying Behavior Of Consumer ReportRahul Gulaganji
 
Job evaluation at Whole Foods (Case Study )
Job evaluation at Whole Foods (Case Study )Job evaluation at Whole Foods (Case Study )
Job evaluation at Whole Foods (Case Study )Rahul Gulaganji
 
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...Rahul Gulaganji
 
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKS
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKSTHE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKS
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKSRahul Gulaganji
 
Harsha Home Appliances HR Manger JOB Profile
Harsha Home Appliances HR Manger JOB Profile Harsha Home Appliances HR Manger JOB Profile
Harsha Home Appliances HR Manger JOB Profile Rahul Gulaganji
 
Cosmetic Industry Analysis Report 2015-2016
Cosmetic Industry Analysis Report 2015-2016Cosmetic Industry Analysis Report 2015-2016
Cosmetic Industry Analysis Report 2015-2016Rahul Gulaganji
 
Cosmetic Industry Analysis 2015-2016
Cosmetic Industry Analysis 2015-2016Cosmetic Industry Analysis 2015-2016
Cosmetic Industry Analysis 2015-2016Rahul Gulaganji
 
Contract Labor Act 1970 Report
Contract Labor Act 1970 ReportContract Labor Act 1970 Report
Contract Labor Act 1970 ReportRahul Gulaganji
 
Contract Labor Act 1970.
Contract Labor Act 1970.Contract Labor Act 1970.
Contract Labor Act 1970.Rahul Gulaganji
 

More from Rahul Gulaganji (20)

Teamwork in the workplace and ethics
Teamwork in the workplace and ethicsTeamwork in the workplace and ethics
Teamwork in the workplace and ethics
 
Japan Country
Japan CountryJapan Country
Japan Country
 
Maruti 800 product life cycle
Maruti 800 product life cycleMaruti 800 product life cycle
Maruti 800 product life cycle
 
Product life cycle of maruti 800
Product life cycle of maruti 800Product life cycle of maruti 800
Product life cycle of maruti 800
 
How to find your first job
How to find your first jobHow to find your first job
How to find your first job
 
Wage & Salary Survey Report On Home Aplliances
Wage & Salary Survey Report On Home AplliancesWage & Salary Survey Report On Home Aplliances
Wage & Salary Survey Report On Home Aplliances
 
Tata Motors Company Analysis Report 2015-2016
Tata Motors Company Analysis Report 2015-2016Tata Motors Company Analysis Report 2015-2016
Tata Motors Company Analysis Report 2015-2016
 
Tata Motors CSR Report 2015-2016
Tata Motors CSR Report 2015-2016Tata Motors CSR Report 2015-2016
Tata Motors CSR Report 2015-2016
 
Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016
 
Pay For Performance ppt
Pay For Performance pptPay For Performance ppt
Pay For Performance ppt
 
Online VS In Store Buying Behavior Of Consumer PPT
Online VS In Store Buying Behavior Of Consumer PPTOnline VS In Store Buying Behavior Of Consumer PPT
Online VS In Store Buying Behavior Of Consumer PPT
 
Online VS In store Buying Behavior Of Consumer Report
Online VS In store Buying Behavior Of Consumer ReportOnline VS In store Buying Behavior Of Consumer Report
Online VS In store Buying Behavior Of Consumer Report
 
Job evaluation at Whole Foods (Case Study )
Job evaluation at Whole Foods (Case Study )Job evaluation at Whole Foods (Case Study )
Job evaluation at Whole Foods (Case Study )
 
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...
 
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKS
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKSTHE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKS
THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDREN’S HEALTH DRINKS
 
Harsha Home Appliances HR Manger JOB Profile
Harsha Home Appliances HR Manger JOB Profile Harsha Home Appliances HR Manger JOB Profile
Harsha Home Appliances HR Manger JOB Profile
 
Cosmetic Industry Analysis Report 2015-2016
Cosmetic Industry Analysis Report 2015-2016Cosmetic Industry Analysis Report 2015-2016
Cosmetic Industry Analysis Report 2015-2016
 
Cosmetic Industry Analysis 2015-2016
Cosmetic Industry Analysis 2015-2016Cosmetic Industry Analysis 2015-2016
Cosmetic Industry Analysis 2015-2016
 
Contract Labor Act 1970 Report
Contract Labor Act 1970 ReportContract Labor Act 1970 Report
Contract Labor Act 1970 Report
 
Contract Labor Act 1970.
Contract Labor Act 1970.Contract Labor Act 1970.
Contract Labor Act 1970.
 

Recently uploaded

Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptseri bangash
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...ssuserf63bd7
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsWHMCS Smarters
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 

Recently uploaded (20)

Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 

Five force of tata motors

  • 1. SDM COLLEGE OF ENGINEERING AND MANAGEMENT DEPARTMENT OF MANAGEMENT STUDIES REPORT ON PORTER FIVE FORCE MODEL OF TATA MOTORS SUBMITTED TO: Dr Saleem Sonnekhan SUBMITTED BY: DEEPA M SURAJ P MRUTHYUNJAY H S NAVEEN H RAHUL
  • 2. Company Overview  India’s largest and most trusted Multinational Conglomerate.  Founded by Jamsetji Tata in 1868.  Headquarters in India.  It comprises over 100 operating companies, with operations in more than 100 countries across six continents, exporting products and services to over 150 countries.  The revenue of Tata companies, taken together, was $103.27 billion (around Rs624,757 crore) in 2015, with 67.2 percent of this coming from businesses outside India.  Around 581,000 employees worldwide.
  • 3. Tata Motors Limited  India’s largest automobile company.  It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.  Also listed in the New York Stock Exchange (September 2004), has emerged as an international automobile company.
  • 5. Bargaining Power of Suppliers  To Manufacture vehicle number of inputs used like steel,seat covers,tyres etc..  High competition among suppliers  Diverse distribution channel  Low cost of switching suppliers  Volume is critical to suppliers
  • 6.  High capital requirements  Economies of scale  Demand side benfit of scale.  Customer switching cost.  Distribution Channels...
  • 7. Bargaining Power of Customers  Driving prices far below competitors, causing them to exit, thus shifting power with buyers back to the firm.  Low buyer price sensitivity.  Large number of customers.  The barganing power of customer is low bcz company dominates market with quality & reputation of so many years.  However when automobile company goes for backward integration in that case Buyer have the heigher barganing power like tata which have its own steel plants so can face the problem of shortage of raw materials.
  • 8.
  • 9. Intensity of Existing Rivalry  Large industry size,strong.  Fast industry growth rate.  The market is dominated by a few number of large scale companies like maruti suzuki,hyundai,tata motors comprising about 60% market share.  Rivary is some what Reduced due to degree of diffrentiation luxury & budget.  Since industry competitivness is high.