2. Founder of Toyota
• Sakichi Toyoda(1867-1930)
Automatic Loom
• Kiichiro Toyoda (1894- 1952)
Used chain conveyor
into the Assembly line
• Eiji Toyoda (1913)
• Implementation of Jidoka and JIT.
3. History From the Very Beginning : -
Sakichi Toyoda, the founder of the
Toyota group of companies, started
Toyota as a textile machine company.
Launched first car in 1947
Toyota Production System formed in 1950 based on Just-In-Time
principle.
Overseas production starts in 1959 (Brazil)
Ranked 6th in fortune Global 500 list.
4. Overview and The Golden period : -
• The Toyota Motor Company was awarded its first Japanese Quality Control
Award at the start 1980s and began participating in a wide variety of
Motorsports.
• In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one
company, the Toyota Motor Corporation.
• In the 1990s Toyota began to branch out from producing mostly compact cars by
adding many larger and more luxurious vehicles
Becomes a major supplier of trucks to The
Imperial Army during WWII.
Plants were scheduled to be destroyed by
allies, but the war ended first.
6. Competitors of TOYOTA
FORD
An American Multinational.
Head office at Dearborn, Michigan.(USA)
Incorporated on June 16, 1903.
Major Products :
Ford Fiesta
Ford Mustang
Ford Explorer
Ford Mondeo
7. LUXIRIOUS CARS
FORD
TOYOTA PRIUS ($21800) vs FORD MUSTANG ($22145)
TRANSMISSION
Prius has latest ECVT transmission (Electronically controlled continuously
variable transmission) which is more advanced than Automatic transmission of
Mustang
EMISSIONS
Prius is Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) which
is not a feature of Mustang
8. Selling Point & Unique Selling Point
Geographic region Total sales
Japan 8,152,884
North America 8,771,495
Europe 3,346,013
Asia 1,969,957
Others 1,707,742
• Toyota communicating this USP
( Unique Selling Point) relentless
march towards better quality, safety,
productivity and sales.
9. Statistics Sales Information: -
This statistic shows the Toyota's net revenue from the fiscal year of 2007 through the year
of 2016. Toyota had total net revenues of approximately 28 trillion Japanese yen (or about
252.8 billion U.S. dollars) in the fiscal year of 2016. In 2015, Toyota was named second most
valuable corporate brand in Asia.
FUTURE OF TOYOTA
THE types of energy to power the car of future natural gas biomass and range of renewable but
each energy source came with its own particular obstacle including need for carbon capture and
sequestration problems of electricity storage(such as battery development) and future oil
production costs.
At the DETROIT show Toyota displayed a variety of alternative energy vehicles.
10. Why Toyota?
Let’s look at somebody completely different and very successful
The Toyota Way == Management techniques
Best Resale Value
Most American Made
Most Innovation
Top Residual Value
Green Vehicles
11. Conclusion: -
Toyota has sources of strong competitive advantages in global
automotive industry, such as TPM, value chain, strong brand,
wide product offering and hybrid vehicles
Major recalls, economic crisis, natural disasters and intense
global competition have posed serious challenge for Toyota
Growing emerging markets and shifting customers demands
offer opportunities for Toyota to attain superior profitability
and growth
Toyota must sustain its competitive advantages to retain its
position and achieve future success