Public relations involves managing an organization's communications and relationships with the public to build goodwill. Early practitioners like Ivy Lee emphasized a two-way approach of sharing accurate information. Edward Bernays is considered the founder of modern public relations and promoted the idea of "crystallizing public opinion." While PR aims to maintain a positive public image, "spin" refers to selectively emphasizing certain facts to persuade audiences, which some see as deceptive. Skilled spin doctors closely monitor news and public sentiment to control messaging and timing of announcements favoring their clients.

1. PUBLIC RELATIONS
Zareen Khan
BS-SS
UMT
“SPIN DOCTORS”

2. Public Relations: Understanding
 “SEMANTIKOS”- to signify, to persuade.
 Maintaining public image.
 Managing communication.
 Build rapport.
 Mutual understanding.

3. Public Relations: History
 Ivy Lee- first practitioner of public relations (1903)
 “Two-way street approach” (News release/press release).
 John D. Rockefeller’s incident:
 Advised on conducting public relations,
 Result: improved conditions and became a hero,
 Lee’s principles: truth, accurate facts and access to top management.
 Edward Louis Bernay- founder/father of public relations (1918)
 “Crystallizing Public Opinion” (1923):
 Promoting the client and gaining public approval.

4. Public Relations: Disciplines
 Analyst relations- analyze trends and act accordingly
 Media relations- keeping positive relations with media
 Investor relations- relations with sponsors and financers
 Internal communications- behavior and attitude insights in organization
 Labor relations- understanding and improving labor conditions
 Financial public relations- informing the business reporters
 Consumer/ lifestyle public relations- gaining publicity
 Crisis public relations- responding to negative accusations of information
 Industry relations- informing trade bodies/unions
 Government relations- influence policy making

5. Spin: Understanding
 Definition:
A Movement Of An Object In A Circular Motion

6. Public Relations: Spin
 Pejorative Term,
 Propaganda,
 Heavily Biased Portrayal,
 Implies Disingenuous Methods,
 Persuasive Interpretation In Favor Or Against,
 Manipulate Public Opinion,
 Deceptive & Highly Influential Tactics.

8. Public Relations: Spin Techniques
 Cherry picking
 Presenting chosen facts.
 Unproven truths.
 Drawing attention away from distasteful events and ambiguities in public statements
 Choice of timings
 Carefully releasing news at a certain time.
 Advantage of prominent events in the news.
 Burying bad news
 Announcing one popular thing among several unpopular things for prominence.
 Euphemisms
 To disguise or promote one's agenda

9.  “A political press agent or publicist
employed to promote a favorable
interpretation of events to journalists”.
 Edward L. Bernay- Father of spin
 “Father Of Spin”- Book
 Situations in America where tobacco and
alcohol companies used techniques to make
certain behaviors more socially acceptable for
men and women both.
Public Relations: Spin Doctors

11. Public Relations: Spin
Doctors
Favorable News
Stories
Censoring
Critical Events
Propaganda
Spin Doctors (Skilled
Practitioners)

12.  Keep track of all
publicity,
 Information about public
trends and perceptions,
 Time management,
 Turning events in
flattering lights.
Public Relations: Spin Doctor’s
Duties

13.  Edward Louis Bernays.
 Alastair Campbell.
 Peter Mandelson.
 Karl Rove.
Public Relations: Major Spin Doctors

14. Conclusion: NEGATIVE OR
POSITIVE?