Public relations (PR) involves communicating with the public and media to create and maintain a positive image for organizations, companies, and individuals. A PR specialist uses various tools like press releases, newsletters, and websites to directly or indirectly communicate the target audience's message through media. Some key events in the history of PR include Samuel Adams using propaganda to gain support for the American Revolution and Harold Burson growing Burson-Marsteller into one of the largest PR agencies worldwide. The PR process involves research, planning communication tactics, implementing the plan, and evaluating the results. Common PR techniques are attending public events, issuing press releases, publishing newsletters, blogging, and using social media.

2. Introduction to Public Relation (PR)
Public relations (PR) is the way organisations ,
companies and individuals communicate with the
public and media. A PR specialist communicates with
the target audience directly or indirectly through
media with an aim to create and maintain a positive
image and create a strong relationship with the
audience. Examples include press releases,
newsletters, public appearances, etc. as well as
utilisation of the world wide web

5. History of Public Relations:
SAMUEL ADAMS: orchestrated public relations for the
Revolutionary War. He organized the Sons of Liberty,
developed the symbol of the liberty tree, staged the Boston
Tea Party, named the Boston Massacre, and developed a
propaganda campaign that lasted for more than 20 years,
until the successful conclusion of American independence
from Britain.
PHINEAS T. BARNUM: was a 19th Century circus promoter and
press agent, a showman in every sense of the word. He staged
bizarre events and generated sensational publicity for his circus. His
association with public relations lies in his mastery of promotion
and press agentry, out of which has developed the publicity model
of public relations.
HAROLD BURSON: emphasized marketing-oriented public
relations to build his agency, Burson-Marsteller, which today is one
of the largest public relations agencies in the world, with offices in
81 countrie

6. •GEORGE CREEL : headed the Committee on Public Information
•(AKA the Creel Committee) during the Wilson administration. The
committee mobilized public opinion to support the U.S. effect in World
War One. Creel used public relations techniques to sell Liberty Bonds,
promote food conservation, and build the Red Cross
JAMES ELLSWORTH: e stablished the public relations program of the
American Telephone and Telegraph Company in the early 1900's,
working closely with THEODORE VAIL (left), AT&T's consumer-minded
founder. Ellsworth's activities led to support by the public for
the concept of a private monopoly operating with government
regulation in the public interest.
ANNE WILLIAMS WHEATON: was named associate press secretary to
President Dwight Eisenhower in 1957, the first women in such a role.
Her appointment called attention to the growing role of women in
public relations

7. Four-Step Process of Public Relations
4 Steps Are :
Research
Action Plan / Objectives / Program Planning
Communication Tactics / Implementing Plan
Evaluation

12. PR Tools and Techniques
Creation and maintenance of a good public reputation is a complex and on going
process. Without an effective PR, it is very difficult to reach the attention of the
target audience and much less to influence their opinion and decisions. But when
the relationship with the target group is finally established, it needs to be
maintained in order to keep it on a high level. The process works similar to the
interpersonal relationships. When two people lose contact, they pretty much
disappear from each other lives no matter how close they used to be. And the same
happens with the target audience if the established relationship is not maintained

13. Common PR Tools and Techniques
Attendance at public events: In order to attract public attention and keep it
engaged with a particular organisation or an individual, PR specialists take an
advantage of every public event and the opportunity to speak publicly. This enables
them to directly reach the public attending the event and indirectly, a much larger
audience.
Press Releases Information that is communicated as a part of the regular TV
or/and radio programe, newspapers, magazines and other types of mainstream
media achieves a much bigger impact than advertisements. This is due to the fact that
most people consider such information more trustworthy and meaningful than paid
adds. Press release is therefore one of the oldest and most effective PR tools.
Newsletters. Sending newsletters – Newsletters are also a common
marketing strategy but PR specialists use it to share news and general
information that may be of interest to the target audience rather than merely
promoting products/services.

14. Blogging: To reach the online audience, PR specialists use the digital
forms of press releases and newsletters but they also use a variety of other
tools such as blogging and recently, microblogging. It allows them to create
and maintain a relationship with the target audience as well as establish a
two-way communication.
Social media marketing: Like its name suggests, it is used primarily by the
marketing industry. Social media networks, however, are also utilised by a
growing number of PR specialists to establish a direct communication with
the public, consumers, investors and other target groups

15. ROLE OF PR
Communication Management
Issues Management
Relationship Management
Reputation or Image Management
Resource Management
Risk Management
Strategic Management
.

16. PR in crisis management
When it comes to crisis management and crisis
communications, every second counts. Stakeholders
are demanding new levels of transparency and
accountability. Every company is or will be in crisis.
Those that answer the call transform a PR crisis into
an opportunity. Those that don’t, risk everything.

17. Crisis Preparedness/Crisis Readiness :
•Risk assessments
•Crisis communications strategy development
•Crisis plans
•Crisis response manuals
•Crisis management training and simulations
•Media training

18. DIFF. BETWEEN
PR & MARKETING

19. INTRODUCTION TO HOUSE JOURNAL
One of the well established media of public relations is the house
journal The house journal is one of the oldest forms of public
relations, with the Americans being pioneers of this medium. As
early as the 1840s, Charles Dickens referred to a publication for New
England cotton workers. House journals have been given a variety of
names, such as newsletters, employee newspapers and company
newspapers, but, in effect, they carry out the same function .House
journals are private publications and are therefore discussed
separately from the commercial press. Over the years they have
tended to change from pulpits for employers to preach from to
supporting more open forms of management

21. TYPES OF HOUSE JOURNAL
INTERNAL HOUSE
JOURNAL
EXTERNAL HOUSE
JOURNAL
INTERNAL & EXTERNAL
HOUSE JOURNAL