The document summarizes the findings of a focus group on the impact of Indian media on Pakistani culture. The focus group had 6 participants with different perspectives who were asked 7 questions. Overall, participants felt that while Indian dramas explore different cultures, they can also exploit language and promote hype. However, many wanted Pakistani media to more strongly promote their own cultural norms and values. The document concludes by suggesting solutions like improving Pakistani media and preserving their own culture while setting standards to limit Indian media's influence.

1. FOCUS GROUP
INDIAN MEDIA IMPACT ON
PAKISTANI CULTURE
Group Members
Huriyah Khalid Butt
Zareen Khan
Mushayada Rauf
Sidra Arshad

2. Mass Media Is Largely Promoting International
Cultures, Traditions, Norms And Values Which
Are Diversified Thus, Leaving A Huge Impact.
INDIAN MEDIA IMPACT ON PAKISTANI CULTURE
• Media war
• Negative fame to Pakistani stars
• Pakistani Film industry- bad repute.

3. FOCUS GROUP ON
INDIAN MEDIA IMPACT ON PAKISTANI CULTURE
Interactive group in a natural setting involves
perceptions, observations, opinions, beliefs, and attitudes
towards a product, service, concept, advertisement, idea, or
packaging. Participants are free to talk about the subject with
other group members.
Focus Group:
• Participants: 6
–Affected,
–Not-Affected
–Teacher
–Student (Media Studies)
–Neutral Person
–Doctor
• Questions: 7
• Age Group: 20-25 years
• Time: 30-45 Mins.

4. QUESTIONS
Do you think banning Indian channels in Pakistan can help stopping cultural
disorders?
Does Indian dramas give a negative impact on children under 15?
Indian dramas promote hype in society. Agree or disagree?
Indian dramas changed clothing patterns of Pakistani women. What do you say?
Indian media is changing culture at Pakistani homes?
Indian soaps resulting in bad impact on language and expressions of children? Agree
or disagree?
Indians never get apart from their religion or culture e.g. holi, diwali etc. all are
promoted and celebrated at a greater level. Why not this yet adopted?

5. RESULT
RESULT
• Overall positive replies and views
• People want Pakistani media industry to promote
their culture and norms strongly like Indian media
does.
• Families should respect their home environment
and control their children by what they learn from
electronic, print or interactive media.

6. – Exploration of different – Language exploitation
cultures and traditions – Hype and cultural
– New fashion trends diversity
– Soaps are family – Disturbances in
oriented: teaching families
values – Drifting away from
religious values &
rituals.

7. SUMMARY
• Different Opinions and Views
• Impression On Kids Specially
• Less Resources In Pakistan
• In India, Pakistanis Become Famous And Are Paid
Good Packages.

8. SOLUTION
• Improve Pakistan Media – More Productivity.
• Preserve Pakistani culture and promote it to
a larger extent
• Set standards to stop Indian media culture
for being heavily addressed.