Public Relations Management Session 1 Evolution And Basic Concepts
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The document provides an overview of the evolution and basics of public relations management. It defines public relations, outlines its evolution from propaganda to the modern era of crisis prevention and stakeholder engagement. Key phases of public relations include analyzing attitudes, determining group opinions, anticipating issues, and evaluating feedback. The role of public relations is to facilitate communication between an organization and its various publics, including customers, media, government and communities.
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Public Relations Management Session 1 Evolution And Basic Concepts
- 1. PUBLIC RELATIONS MANAGEMENT Session 1 โ Evolution and Basics
- 22. ROLE OF PUBLIC RELATIONS Moksh Juneja
- 24. ROLE OF PUBLIC RELATIONS Moksh Juneja Client Publics Public Relations Environment
- 25. PHASES IN PUBLIC RELATIONS Moksh Juneja
- 27. 'PUBLICS' IN PUBLIC RELATIONS Moksh Juneja
- 29. INTERNAL PUBLIC RELATIONS Moksh Juneja