This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
This is a 20 minute presentation devised by myself and one other, which argues that can all Public Relations be seen as Propaganda as well as how can you tell if persuasion is ethical or not. We received 75% for this presentation
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Mary Keating and Monta Johnson of Hill+Knowlton Strategies highlight the fundamentals of public relations (PR) for startups. They discuss how to know if you're ready for PR and provide tips for working with and being interviewed by the media.
This is a 20 minute presentation devised by myself and one other, which argues that can all Public Relations be seen as Propaganda as well as how can you tell if persuasion is ethical or not. We received 75% for this presentation
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Mary Keating and Monta Johnson of Hill+Knowlton Strategies highlight the fundamentals of public relations (PR) for startups. They discuss how to know if you're ready for PR and provide tips for working with and being interviewed by the media.
Marketing that Matters: 10 practices to profit your organization and change t...Metropolitan Group
Is your organization using the power of values-based marketing to advance your mission? Learn how to turbo-charge your donor outreach by utilizing branding, strategic communication and message framing to connect more effectively with your donors and create lasting commitments. This session, presented at the Association of Fundraising Professionals International conference 2009, reviews ten practices to leverage marketing strategies to increase your donor base and achieve greater social impact.
Mind Over Media: Analyzing Contemporary Propaganda WorkshopRenee Hobbs
This 3-hour workshop offers ideas about how to teach about contemporary propaganda to learners from all around the world. We consider the potential of media literacy to address issues of radicalization and extremism.
Mind Over Media: Presentation at Hosei University JapanRenee Hobbs
Professor Renee Hobbs reviews research on media literacy and talks about analyzing contemporary propaganda as a means to promote intellectual curiosity and intercultural understanding
Disclaimer:
Background pictures and Information doesn't belong to the account holder. The photos are search from google while the information have been cited at a k-12 program book entitled:
MEDIA AND INFORMATION LITERACY (Module 11)
Exclusively published and distributed by
DIWA LEARNING SYSTEM INC
4/F SEDCCO 1 Bldg
120 Thailand corner Legaspi Streets
Legaspi Village, 1229 Makati city, Philippines
Author: Boots C. Liquigan
I hope this will help in your learning and activities but please cite the book. Thank you!
Professor Renee Hobbs explores how disparities in access to information contribute to misunderstandings and explains how analyzing media helps make our interpretation processes transparent. She shows how creating media helps people share in the social power of representing ideas and identity and notes that such competencies are essential for advancing the social responsibilities of media consumers and creators.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
PR basics
1. PR & Media
Communication Basics
PhD. Oana BARBU
Communication Strategist
Part-time Lecturer at West Univrsity of Timisoara
Communication Director – Rugby Club Timisoara
Social Media Specialist at SymplySocial Inc.
Owner of www.oanabarbu.com
2. Basic Review
Four elements of communication
1. Sender
2. Message
3. Medium
4. Receiver
Who is your message aimed at?
There may be one or multiple publics
Who is affected by the actions?
Stakeholders
3. There is a reason why we have two ears
and one mouth – we must listen twice as
much as we speak.
4. What are Public Relations?
Public needs
Organization image (a projected identity)
PR = manage image and reputation by
fulfilling a public’s needs!
HOW?
5. “Thisis who we are;
What we think about ourselves;
What we want to do; and
Why we deserve your support.”
6. PR’s role?
Management and counseling function
Enables organizations to build and maintain
relationships
Through an understanding of audience attitudes,
opinions and values
Planned, deliberate and two-way
Conscience of organization
Overseer of reputation
Relationship management
7. Determine what people need (and want)
and give it to them.
9. Persuasion
Persuasion is an attempt to influence a
person’s actions through an appeal to his/her
self-interest
A PR person must be aware of what the
audience wants to know
Gained knowledge is “mutually beneficial”
10. Manipulation
The audience might not need to know the
message, but they are coerced or tricked into
that knowledge when there is little of no
benefit to them
Can result in loss of credibility or negative
feelings
11. Media Theory
Does the media have an effect on viewers
and listeners?
There are several theories that support the
extremes and the middle on this
Yes, it impacts us
No, it does not
Yes and No... somewhere in between
12. A. Hypodermic Needle Theory
One of the earliest theories held that mass
media was highly influential
The media could “shoot” beliefs into people’s
minds as a doctor shoots a hypodermic
needle into a patient
Examples: WWI propaganda, “War of the
Worlds” radio broadcast
This theory is no longer widely held
13.
14. 2. Two-Step Flow Theory
Media messages observed, analyzed,
interpreted and passed on by opinion
leaders
The mass public gets information via these
tastemakers
1. Opinions are formed
2. Perceptions are created
3. Knowledge is gained (or repressed)
15.
16. Opinion Leaders?
serve as a powerful conduit in the flow of information
have more direct access to the media and/or a better media
literacy than the masses
have credibility with individuals that the mass media may lack:
Political candidates
Celebrities
Community or religious leaders
Teachers
“Media analysts”
Journalists
Your very best…FRIENDS
17. Example Scenario
Paris Hilton has a T-
Mobile Sidekick
She is shown in public
using it
To some of the public,
this communicates that
the item is “hip”
Other brands?
18. The friendly-PR
Many of us know an “early adopter” who is
always the first on the block to own the
coolest technology gadget
This person serves as an “expert” that we may
directly or indirectly learn from
19. Limited-Effects Theory
Media often does not have a direct effect on
subjects and decision making
However, it is just one of many influences,
including:
Opinion leaders
One’s prior held beliefs
Influence of family, friends, peers
20. Decision-making Process
Exists
on a continuum
Depends on:
The information itself
Personal psyche or disposition
Socio-cultural context
22. Moderate-Effects Theory
A “middle ground”
Recognizes that media is not all-powerful in
its influence
However, under certain circumstances it can
have a very strong effect
23. Powerful-Effects Theory
Media has the potential for a huge influence
on the audience
Influence increases if:
Audience has little or no opinion on a subject
Subject is non-ego threatening
Audience has no direct experience with the
subject
24. Framing
“Framing” is the shaping of views and
discussions through selective choice of facts,
themes and words
Sender makes the selection
PR has a huge influence in “framing” how the
media will discuss a product, person,
development or ideology
“Framing” creates the context in which the
discussion occurs
25. Examples of framing
Apple Computer makes a “comeback” with
the introduction of iPad
The war on Iraq is a “war on terrorism”
A movie’s success is discussed in terms of
opening weekend box-office numbers
26. SO, what are PR?
The practice of managing the flow of information between
an individual or an organization and the public.
provides an organization or individual exposure to their
audiences
using topics of public interest and news items
The aim of public relations
to persuade the public, investors, partners, employees, and
other stakeholders to maintain a certain point of view about
it, its leadership, products, or of political decisions.
Common activities
Events and campaigns, conferences, CSR, winning
industry awards, working with the press, and employee
communication.
27. Perceptions of Reality – how
does PR WORK?
Does what we see on TV impact our view of
reality?
For
many people, the TV serves as a key
way we learn about the world
Particularly, when it exposes us to things or
places that we might not normally encounter in
“real life”
28. Uses and Gratification Theory
Communication process is interactive
It is a selective process
People consume the media (and absorb
messages embedded within it) for a reason
It meets their needs
Entertainment
Information
29. Racial, Ethnic, and Sex-Role
Stereotypes
Are we really seeing accurate portrayals of
race, ethnicity, and sex roles in the media?
Example:
Women in Media
Men outnumber women 2 to 1 in starring roles, yet
women make up 51% of the population
When women are featured, they are usually in
subservient or younger roles
33. What causes change?
Adoption may be due to several factors:
Is the idea better?
Does it fit into my existing paradigm?
Do I understand it?
Can I safely try it out?
How observable is it?
34. Application of Theory
Asa PR professional, your goal is to
persuade and communicate an
organizational image
Persuasion is easier if the audience has an interest
in the topic and is predisposed to accept it
Active audiences are already aware of the product
and have an interest in it
Passive audiences must be lured into accepting
your message
An inactive public has less interest in the topic
and, thus, will be even more difficult to persuade
36. M-A-O Model
Usethe M-A-O model to lure a passive
audience into action
Motivation
Ability
Opportunity
37. Motivation
You must motivate the audience to become
aware that your message even exists
Can be done with various tactics:
Design and style of message
Unique form of delivery
Reliance of credible tastemakers
Bribe the audience
38. Ability
Enable easier understanding of the message
(once the public is aware of it)
Can be achieved various ways:
Simplify the message
Relate the message to what they already know
Talk their… slang!
39. Opportunity
Structure the message for optimal processing
Repetition
Create an environment where message is most
likely to be heard
Keep it interesting
Don’t stop the message. Don’t stop texting. Don’t
stop giving information.
40. Example: M-A-O Model
Progressive Direct car insurance campaign
Many consumers do not “shop around” for car
insurance
They stick with their existing insurance…even if
there is a price advantage to shopping around
41. EXAMPLE
Motivate: make would-be consumers to think about
their rates so that they may build awareness of their
service
They “bribe” people with free airline miles to request
a quote
Then, the consumer is exposed to the information
and interest is generated due to the anticipated
reward
Once the consumer gets the quote, it is hoped that
they will take action on their knowledge of the
competitive rate