A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
A theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations
A presentation that I did on 02-Nov-2020 within the "Seminar in Communication Theories and Literature" course under the supervision of Dr. Shahira Fahmy @ The American University in Cairo. Dr. Everette Rogers is inspirational and Innovator himself!
Diffusion and Adoption of Agricultural InnovationsDr- Heba Nour
Diffusion process - Adoption Process - Adopter Categories
- Characteristics of Innovation - Rate of Adoption - Variable Determining the Rate of Adoption
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THIS PRESENTATION IS JUST FOR EDUCATIONAL PURPOSE, NOT COMMERCIAL & NO CLAIMS.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Diffusion of Innovation (Development Communication) -ZK
1. MUSHAYADA ABDUL RAUF
HURIYAH KHALID BUTT
SIDRA ARSHAD
ZAREEN KHAN
DEVELOPMENT COMMUNICATION
2. COMMUNICATION
• Process of transmitting messages to inform and aware
people.
• Interchange of thoughts, opinions, or
information by verbal or non-verbal methods.
DEVELOPMENT COMMUNICATION
• Communication process to bring a systematic social
change.
3. DIFFUSION- Understanding
• Transmission of social institutions, skills, and
myths from one culture to another.
• Process to communicate innovation
through a set of channels over a time to
bring social change.
5. • Theory – how ideas and technology spreads through cultures.
EVERETT ROGERS – Diffusion Of Innovation (1962)
• Research from 508 diffused studies for adoption of innovations.
• Four main elements that influence to spread a new idea:
– Innovation
– Communication channels
– Time
– Social system
Process to communicate innovation through a set
of channels over a time to bring social change.
6. Characteristics– INNOVATION
Relative
Observe-
Advantage Compatibility Complexity Trial-ability ability
(How improved (level of well- (innovation
matched to an
(user friendly (easily
the innovation is should be
from the previous individual’s life) and simple) experimented)
ones) visible to
others)
7. CREATE AND SHARE
MUTUAL UNDERSRANDING!
Communication
“means to inform” Channels
• Mass Media Channels: creating knowledge of
information
• Interpersonal Channels: forming and changing attitudes
towards the idea.
– Influencing the decisions of adopting or rejecting the NEW IDEA.
8. tIME
1: Innovation-decision Process:
( To d e c r e a s e u n c e r t a i n t y a b o u t
i n n o v a t i o n ’s ex p e c t e d c o n s e q u e n c e s ) .
KNOWLEDGE
Awareness and idea of
the innovation
PERSUASION
Forming favorable/unfavorable
attitude for the innovation
DECISION
Choice to adopt or reject
the innovation
IMPLEMENTATION
Innovation is put in use
CONFIRMATION
Evaluating
results
tIME
10. Innovators 2.5%
Great Financial Social And Scientific
Risk Takers Youngest In Age Highest Social Class
Lucidity Sources
Early Adopters 13.5%
Highest Degree Of Good Social Status More Discrete In Central Communication
Advanced Education Position
Opinion Leadership* And Financial Lucidity Choices
*Individual whose ideas and
behavior serve as a model to others
Early Majority 34%
Time Of Adoption Is Slower Adoption Contact With Early Seldom Hold Opinion
Average Social Status
More Process Adopters Leadership Position
Late Majority 34%
Adopt An Innovation Very
High Degree Of Skeptical About Below Average Very Little
After The Average Little Opinion
Member Of The Society Uncertainty An Innovation Social Status Financial Lucidity
Leadership.
Laggards/Conscientious Rejecters 16%
Little To No Lowest
Aversion To Advanced In Focused On Lowest Social
Last To Adopt Opinion Financial
Change-agents Age Traditions Status
12. 3. Rate Of Adoption
The rate of adoption is the relative speed with which an innovation
is adopted by members of a social system.
How the use of new technologies, processes and
innovations spreads through a society, and why they
are adopted over old methods.
No. of system members adopting innovation
in the given time period.
13. Social System
Two or more individuals interacting directly or indirectly in a bounded
situation to accomplish a common goal.
Members or units of a social system may be individuals, informal groups,
organizations, and/or subsystems.
Social system influences on diffusion.
Introduction to change agents.
15. Affecting The Diffusion
Of An Innovation
Powerful way for change
agents to affect the
diffusion of an innovation
is to affect opinion
leader attitudes.
Persuading opinion
leaders is the easiest way
to foment positive
attitudes toward an
innovation.
Leaders have the knowledge and the social skill to start word-of-mouth epidemics
16. TIPPING POINT
CONCEPT
Ideas, products, behavior and
messages spread like VIRUSES!
The change happens not
gradually but at a DRAMATIC
MOMENT!
WHEN MESSAGE MAKES AN IMPACT!
18. CONSEQUENCES OF INNOVATION BY ROGERS
Consequences Of Innovation: Changes that occur to an
individual, organization or social system as a result of the
adoption or rejection of an innovation.
Because of biased attitude towards innovation – Rogers
introduced three categories for consequences – Diffusion
of Innovation.
• Desirable: Functional For The Organization And Society
Desirable Vs. Undesirable • Undesirable: Dysfunctional For Certain Individuals
• Direct: Immediate Response
Direct Vs. Indirect • Indirect: Consequences Of Consequences (Direct)
• Anticipated: Recognized And Intended By The Members.
Anticipated
• Unanticipated: Neither Intended Nor Recognized By
Vs. Unanticipated Members.
20. CONSEQUENCES – positive & negative
POSITIVE N E G AT I V E
• Increased production, • Start up expenses.
efficiency and effectiveness. • Change in traditions –
• Relationship between aversion.
product innovation and • Increased productivity =
employment. increased stress : breaks in
• Motivates more innovators. relations
• A change in social system.
21. DIFFUSION OF INNOVATION – ROGERS
CONTRIBUTIONS CRITICISMS
• Over adoption: experts
• Popular in suggest rejection, or less
adoption. (Which innovations
organizations/workplaces. should be diffused)
• Pro-innovation bias:
• Foundation for every social innovation should be
adopted by all members of
change program in the the social system. Technology
can be an advantage and
world. disadvantage.
• Individual- blame bias:
• Opens door to change tendency to blame
individuals for their non-
agents. adoption. Laggards usually
don’t like change.