This document outlines a course on Media Management that provides insight into the structures, management, processes, economics and controversies of electronic media industries. The course will benefit students interested in careers in broadcasting, advertising, media sales and public relations by preparing them for these fields. For other students, it provides an understanding of how electronic media industries operate. Over the course of the semester, students will demonstrate their understanding of topics like organizational structures, programming methods, media organization activities, issues and convergence through discussions, exams and by summarizing a current media article. The course will cover various media types and issues over 13 chapters, be supplemented by external materials and include a group project.

1. Media Management
Media Management is designed to provide students with detailed insight into the structures, management,
processes, economics of and controversies surrounding the electronic media industries. The course will be
valuable as a part of career preparation for students interested in working in broadcasting and related
industries such as advertising, media sales and public relations. For students with other career interests, this
course will provide a firm foundation for understanding how the electronic media industries operate. Upon
completion of this course students should demonstrate, through class discussions and exams, an enriched
understanding of:
 The organizational and economic structures of the major electronic media industries.
 Programming methods and strategies used in media industries.
 The purposes and activities of most aspects of media organizations including advertising, production
and programming.
 Controversies and issues affecting electronic media organizations.
 Convergence, new technologies, and their impact on the electronic media landscape.
 Legal, ethical and other regulatory challenges facing the electronic media.
Course Outline

2. Recommended Books
 Media and Internet Management, 2011 edition, Bernd Witz
Supplemented by current articles, real life examples, case studies and video
lectures from industry standard sources
Class Schedule
Chapter 1 Introduction to Media Management
Chapter 2 Crisis Management
Chapter 3 Characteristics of Media Markets
Chapter 4 Media and Internet Management in the Digital Age
Chapter 7 Newspaper and Magazine Management
Chapter 8 Book Management
Chapter 9 Movie Management
Chapter 10 TV Management
Chapter 11 Radio Management
Chapter 12 Music Management
Chapter 13 Video and Computer Game Management
Project
Media Article Summary – Students will select or be assigned a pertinent and current article regarding some
issue relating to the electronic media Internet. Students will summarize the article in bullet point fashion and
present their findings to the class.
Grading

3. Credentials
Education
 MBA – Institute of Business Administration
 MBA – Oregon State University, USA
 Diploma in Social Media Marketing – Market Motive
 Professional Diploma in Social Media Marketing –Digital Marketing Institute
Work Experience
 Currently working as Head of ADC Marketing and Merchant Acquiring at Bank AL Habib
 Total work experience of over 13 years in Product Marketing / Advertising.
Contact Information
 Cell. 03222654545
 Email: jawad.chaudhry@hotmail.com
GradingBreakup
Mid term Final CP Quizzes (2) Project 10