Global fast food chains have significantly impacted food culture and trade around the world. McDonald's introduced fast food overseas when it was previously unknown. The growth of fast food is linked to urban development and changing food demands. Major fast food chains from the US and UK established globally starting in the mid-20th century. While globalization of food chains affects economies, employment, and international relations, it can also threaten local food traditions and public health by promoting obesity. Alternatives are promoted such as buying local and fresh to support farmers while balancing costs and prices.

2. Global Food
Chain
Before the introduction of
McDonald’s overseas “fast
food was almost unknown.
- William Gould (1996)

3. HOW GLOBALIZATION?
• weight of developing economies
in the world food economy is
increasing
• trade in agriculture and food is
likely to be opened up
• trade in fast food products is
gaining importance over
agricultural raw produce
• internationalization strategies
other than trade are gaining
importance over trade
(tax, interest).

4. Concept of Global Food World
URBAN DEVELEPMENT
• Fast Food Restaurants – Quick
Food Service
• Trend - No seating or shelter
• United States - Take out or
Take Away
• Pre-Modern Europe – Pan
Cakes, waffles etc
• UK – introduced the concepts
of Pizza

5. Food Demand
Agriculture Sector V/S Fast Food or
Drinks

6. FAST FOOD CHAINS
McDonald’s : California
May 15, 1940
KFC: 1930
Subway: US
August 20, 1965
Dunkin Donuts: 1950
Pizza Hut: US 1958
Hardee’s: 1960
Burger King: Florida
July 28, 1953
Domino’s Pizza: US
July 10, 1960

7. WHY GLOBALIZATION?
Effect the Culture, Trade,
employment and much more

8. Effect on Economy by Global Fast Food Chain
E f f e c t o n t h e
L o c a l F o o d C h a i n :
Trade liberalisation will not bring
the expected benefits when
agricultural markets do not function
competitively.

9. Effect on International Relation
by Global Food Chain
• Economic Security
• Food Security
• Environmental Security
• Community Security
• Political Security

10. E f f e c t o n E m p l o y m e n t
b y G l o b a l F o o d C h a i n
Informal Worker
• Employer or Owners
• Self-Employed
• Wage Workers

11. Effect on Culture and Society
by Global Food Chain
• Loss of traditional values
• International Food Trend
• Positive aspect: Advancement
of technology and
communication

12. Should Global Food Chain be limited?
NO !!
• International Relations
• Developing Countries
needs to have Global
Interaction

13. Alternative Solutions to Global
Food Chain
BUY FRESH, BUY LOCAL
• Alternative to Global Food
• In-approach to everyone
• Farmer selling directly to
consumer
• Balance between price and
cost of producing

14. Hidden Dangers
• Obesity
• Food trends are changing
• Illuminati Symbols (Starbucks)
• Making us forget our culture
• Psychological Effect

15. Credits
Presented To:
Ma’am Nighat Naureen
Presented By:
Sidra Arshad Chaudhary
Huriyah Khalid Butt
Zareen Anees Khan
Mushayada Abdul Rauf
COMMENTS AND QUESTIONS