5. Accept responsibilities towards society including setting
professional standards for supply of information i.e. truth,
accuracy, objectivity, privacy and balance of their reporting.
Avoid publishing information that could lead to violence or social
disruption.
Expect societal intervention if the media fail to meet professional
standard.
Collectively reflect a diversity of content to ensure public access
to a variety of viewpoints, and their right to react to these
viewpoints.
6.
7. Accurate and truthful
Sincere intentions
Reports what is newsworthy
Objectivity
8. 25% of journalists are listening to podcasts
Nearly 80% of journalists surveyed believe that
bloggers have become important opinion-
shapers in recent years
91% of journalists surveyed agree that new
media and communications tools and
technologies are enhancing journalism
9. Everyone can be their own news outlet
Ethical values of social media users
The average blogger could be just as
ethical as the average reporter
10.
11.
12.
13. Ethical action doesn’t depend on the
communication channel
Planning conversation against goals set
best practices
Codes are continuously evolving
