1. Other Marketing Techniques

2. Direct Marketing
Combines advertising, selling and distribution.
– Direct Mail – Junk Mail
Beneficial if used in conjunction with a specified market
mailing list
– Leaflets
Approaching a potential customers directly and then engage
them. Leaflets can then be used to offer specials.
– Telemarketing
Over the phone

3. Sales Promotion
Sponsorship
– Companies can make millions in sales
through sponsoring key people.
JET STAR WITH THE TITANS
Endorsements
– Opposite to sponsorship. Where a key
person ie Shane Warne endorses or uses a
product like – advanced hair

4. Question
Do question 2
– A to E on page 202 Now

5. Place
Final part of the marketing mix
It is where the product must end up in the
right place at the right time.
Management must therefore make certain
decisions regarding the distribution of the
product here.