The document outlines 5 key marketing promotion tools used by companies to communicate the merits of their products and persuade customers to buy them: 1) advertising which is paid mass communication about a company/product, 2) personal selling through salespeople, 3) sales promotion which provides short-term purchase incentives, 4) public relations to influence attitudes toward a company, and 5) direct marketing through direct communications with targeted consumers to obtain immediate responses and develop customer relationships.

1. Marketing promotion tools
Promotion stands for the various activities the company undertakes to
communicate its product’s merits and to persuade target customer to buy them.
Marketing promotion has five tools:
1) Advertising
2) Personal Selling
3) Sales Promotion
4) Public Relation
5) Direct Marketing.
1) Advertising: Advertising is a paid form of nonpersonal communication about an
organization, its products or its activities that is transmitted through a mass
medium to a target audience.
2) Personal Selling: Personal selling is the personal presentation by the firm’s
sales power for the purpose of making sales and building customer relationships.
3) Sales Promotion: Sales promotion is the short-term incentives to encourage
the purchase or sale of a product or service.
4) Public Relation: A public relations is a management tool designed to favorably
influence attitudes toward an organization, its products and its policies.
5)Direct Marketing: Direct Marketing consists of direct communications with
carefully targeted individual consumers to obtain an immediate response and
cultivate lasting customer relationships.