PACKAGING  The aim of packaging isidentification, containment,  protection, safety and to     attract customers.
Labels   Part of the package   Promote the brand name   Give information on the contents   Where it is made (important...
Product life cycle – in packaging   Introduction – developed for sale   Growth – Product begins to become popular   Mat...
Question   Page 182 question 4 and 9
Price   Price is either fixed or flexible   When pricing a product the business    must take into consideration.    • Wh...
Price   Customer orientation    • Sometimes people like to pay for quality    • “Pay for what you get”    • Product thus ...
Production Orientation   Takes all the fixed costs and the variable    costs to form overall costs.    • MARKUP %       •...
Approaches to pricing   Price Skimming    •   Aim at the top end of the market first then reduce later so        becomes ...
Paragraph Response   Summarize the different methods of    pricing in a paragraph. Give examples    for each method of pr...
Upcoming SlideShare
Loading in …5
×

Pp 4

549 views

Published on

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
549
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pp 4

  1. 1. PACKAGING The aim of packaging isidentification, containment, protection, safety and to attract customers.
  2. 2. Labels Part of the package Promote the brand name Give information on the contents Where it is made (important for some) www.coca-cola.com.au livepositively link
  3. 3. Product life cycle – in packaging Introduction – developed for sale Growth – Product begins to become popular Maturity – Product popular Decline – Product becomes outdated Packaging changes can be made at each stage to keep the consumer interested See figure page 181
  4. 4. Question Page 182 question 4 and 9
  5. 5. Price Price is either fixed or flexible When pricing a product the business must take into consideration. • What the customer is willing to pay • Manufacturing or production costs
  6. 6. Price Customer orientation • Sometimes people like to pay for quality • “Pay for what you get” • Product thus needs to be promoted to show difference from others • Prices is more expensive
  7. 7. Production Orientation Takes all the fixed costs and the variable costs to form overall costs. • MARKUP % • All the costs + the % profit = Price • To make a profit • BREAKEVEN • All the fixed costs + the desired Profit / selling price – variable costs • To not make money but get the product out there
  8. 8. Approaches to pricing Price Skimming • Aim at the top end of the market first then reduce later so becomes more affordable • Aimed at the top end of sciety Penetration Pricing • Low cost to gain entry then increase over time to get more share of the market Competitive Pricing • Match the competition. Usually arises in the maturity stage Price Reduction • Discounts are given ie. Bulk purchase or dockets Demand Pricing • Find out what people are willing to pay and go with that
  9. 9. Paragraph Response Summarize the different methods of pricing in a paragraph. Give examples for each method of pricing to support your answer.

×