Marketing Mix

1. MARKETING MIX

2. UNIT OBJECTIVE
Students will be able to read and talk about the
importance of the Marketing Mix for an
organization

3. Marketing Mix definition
Set of actions, or tactics, that
a company uses to promote
its brand or product in the
market.

4. Mix: the
combination
of different
elements

5. Actions: The
process of doing
something

6. Tactics: a planned way of
doing something

7. To promote:
communication
used to inform

8. Brand: a symbol
used to identify a
product, service
or a company

9. Market: a place
with buyers
and sellers

10. Marketing Mix definition
Set of actions, or tactics, that
a company uses to promote
its brand or product in the
market.

11. 4P Product
Price
Place
Promotion
El nacimiento del marketing
Marketing Mix
S

12. Marketing Mix
Product
Design
Brand
Logo
Label
Container
Package
Warranty
Service
Quality
Promotion
Advertising
Personal sales
Sales promotion
Direct Sales
(Merchandising)
Public relations
Place
Channels
Coverage
Supply
Location
Inventory
Transportation
Price
Price list
Competition
Credit
Conditions
Discounts
Profit

13. Promotional Mix glossary
1. Advertising
2. AIDA concept
3. Competitive advantage
4. Consumer
5. Channel
6. Crisis management
7. Feedback
8. Follow-up
9. Networking
10. Personal selling
11. Persuade
12. Product placement
13. Promotion
14. Promotional mix
15. Prospecting
16. Publicity
17. Public relations
18. Referral
19. Relationship
20. Retail
21. Sales process
22. Sales promotion
23. Strategy
24. Target market
25. Telemarketing
Remember
it is a
handwritten
glossary

14. MARKETING MIX
Thank you!